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1、 海尔公司英文简介海尔集团是全球大型家电第一品牌，目前已从传统制造家电产品的企业转型为面向全社会孵化创客的平台。下面由为你提供的海尔公司英文简介，希望大家喜欢。海尔公司英文简介(一)Haier was incorporated in 1984, entrepreneurship in 26 years, insist on entrepreneurship and innovation spirit, create world famous brand from a shaky business has become a global collective small factory owns
2、 more than 70,000 employees, 20xx turnover 1357 billion yuan of globalization group company.Haier has become the first brand for global white goods, and was Newsweek (Newsweek website named as the world top ten innovative company.Haier to create the age of the Internet world famous brand.The Interne
3、t age world famous brand is characteristic of can quickly meet the users individualized demand, the enterprise needs to mass customization rather than mass manufacturing.Haier seize Internet opportunities to solve this challenge, and actively explore practice win-win mode, single unity through DaoSa
4、nJiao organizational innovation and end-to-end independent operation body construction, realizes from sell products to sell service transition, create business of alienation, sustainable competitive advantage.Leading the trend of development advantage - haier accumulative patent application 1 millio
5、n multinomial, home appliance enterprise in China top, and take the lead to achieve the international standard of zero breakthrough.Haier accumulative total has joined fifty-one international standard drafting, 27 a standard has promulgated.Haier through standard output, driving the whole industry c
6、hain exports.Zero distance under virtual net fusions, haier in the domestic market has strong marketing network advantage, and with the Internet sufficiently fusion, with zero distance under virtual network convergence makes the first time meet user first demand competitiveness.Virtual network refer
7、s to the Internet, through the Internet community formation user viscosity,Real nets refers to the marketing network, logistics network, network, the first time service customer satisfaction.So many world famous brand in China they will sale of all or part of the entrusted to haier,Haier also throug
8、h their abroad channel sales haier products, formed resources swap, quicken the pace of haier march world market.Zero inventory of will be namely for - change traditional enterprise to product-centered model of development, the implementation of user-centered namely need namely for mass customizatio
9、n, realized the zero inventory and zero receivable.In liquidity zero loans, on the basis of haier CCC (cash turnover days) to negative 10 days.In future development, haier tightly.spread living things networking the demand of The Times, will U - Home (intelligent household) integration as the key, t
10、he discourse power, control patent standard further development worldwide marketing network to create more user resources.Meanwhile, the trinity localized pattern integrated global rd, manufacturing, marketing resources, create globalization brand.Haier in development and at the same time actively t
11、o social responsibility, rebuilding the 129 hope schools made 212 sets the animated film hb children science and education .Haier is the 20xx Beijing Olympic Games, the only global white goods sponsors.海尔公司英文简介(二)Haier is the worlds fourth largest white goods manufacturer and is the official home ap
12、pliances sponsor of the Beijing 20xx Olympic Games.As of 20xx, the Haier Group has established a total of 64 trading companies (19 locatedoverseas), 29 manufacturing plants (24 overseas), 8 design centers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haiers position as a global
13、brand, the company employs over 50,000 people around the world. In addition, Haier boasts a 58,800-strong sales network which last year accounted for a global turnover of 118 billion RMB (16.2 billion USD). Guided by the branding strategy of CEO Zhang Ruimin, Haier has advanced through the brand bui
14、lding, diversification, and internationalization stages, and since 20xx has embarked on the fourth stage: Global Branding. Haier has enjoyed a growing international reputation over the past 24 years. 19 of the companies products, including refrigerators, air conditioners,washing machines, television
15、s, water heaters, personal computers, mobile phones, and kitchen appliances have been rated as Top Brands in China, and Chinas General Administration of Quality Supervision, Inspection and Quarantine has named Haier refrigerators and washing machines as among Chinas Top Global Brands. In 20xx, for t
16、he fourth consecutive year, Haier was ranked first in terms of overall leadership among mainland Chinese companies in the Wall Street Journal Asias annual survey of Asias 200 Most Admired Companies. In March 20xx, the Financial Times once again added Haier to its list of Top 10 Chinese Global Brand Names with survey respondents ranking Haier number one in terms of product quality, tr
