国际贸易 N国际贸易方向毕业论文模板正文

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1、国际贸易 N 国际贸易方向毕业论文模 板正文 国际贸易 N 国际贸易方向毕业论文模 板正文 Chapter1IntroductionChapter1Introduction 1.1Context1.1Context Withtherapiddevelopmentofeconomy,franchiseemergesastheproductofmodernindustr ialrevolution.Asinnovativewaysoforganizationandmanagement,thefranchise,origi natedfromtheU.S,quicklyspreadoutworldw

2、idesimplybecauseitcanbepracticedbeyond restrictionsofcountries,cultures,andindustries. Statisticsindicatethattherewerenearly16,000franchisesystemsinoperation,witht heirpartnersamountto160million.Theglobalfranchisingindustryhasasaleofmoret hanonetrillionU.S.dollarsannually,providingasmanyas20millionj

3、obs.China,being increasinglyattractiveintheinternationalfranchisemarket,isnowlookingforoppor tunitiestoinvestinprofitablefranchisingprograms(中国投资咨询网,2007 中国特许 经营业研究咨询报 告,URL:http:/./reports/2006098liansuojingying.htm). In2004,Chinastop100franchiseenterprisesachievedatotalsalesvolumeof496.8bil lionyu

4、an,rising39%paredwiththatof2003.Employeesinfranchisingpaniesreached810,0 00,increasedby27%fromthe640,000ayearbefore.Andin2005,thesalesvolumecontinual lyflowsupto236.53billionyuanfortheformerhalfyear,grownby29.9%fromthatof2004( 中 国 投 资 咨 询 网 ,2006年 中 国 连 锁 经 营 行 业 分 析 及 投 资 咨 询 报 告,URL:http:/./report

5、s/2006104texujingying.htm). FranchisinginChinahasbeenescalatedintotheeraofhigh-speeddevelopment,albeit,m anyproblemsalsoexistbehindtheprosperoussurface.Culturecollision,laggingadmin istrativestrategiesandinefficientlogistics,challengedthefranchisesysteminChi na.Forthehouse-furnishingindustryespecial

6、ly,themarketisstillfarfrommature.Wi ththepurposetopromoteChinesehouse-furnishingindustries,thisstudytriestoexplo rethesuccessfulworldwideexpansionofthefamousSwedenfurnitureretailerIKEAand itsimplicationswhichChinesehouse-furnishingindustriesmightbenefitfrom. 1.2SignificanceoftheStudy1.2Significanceo

7、ftheStudy SinceWTOgaveitsadmissiontoChinafiveyearsago,Chinahasgraduallyopenedwideritsm arketstomorefields,house-furnishingindustryparticularly.WhenIKEAfromSwedenop enedtheforthchainsupermallinChengdulastNovember,itsretailvolumeinChinaimmedi atelyamountsto1.6billionyuan(丁鹏飞,许凤婷， 2006).Itssuccessfulfr

8、anchisingmanagementrendersanewpromisingwaytodevelophous e-furnishingindustry,especiallyforthosewhoarealsointheprocessofworldwideexpa nsionandtowardstheinternationalmarket. Throughchainstoresandfranchising,enterprisesengagedinhouse-furnishingmayfind theiraccesstotheinternationalmarketmoreeasily.Howev

9、er,inthisprocess,risksals oby-produced.Thus,atheoreticalanalysisoffranchisemanagementandthecasestudyof IKEAwilldefinitelyoffersomehelpforthosewhowouldliketodevelopinhouse-furnitur eindustrytogainabetterunderstandingoffranchisemanagement.Thestudymayprovides omehindsaswelltothosewhoevenwouldliketoadop

10、tthispromisingwaytodeveloptheirow nbusinesswhenfacinginternationalopportunities.ByaninsightfulstudyofIKEA,thea ddressofthestrategiesofIKEAadaptedinmarketing,logistics,price-controllingand cultureinthispaperareboundtobefruitfulexperiencetofranchisemanagementforboth thepotentialcustomersandtheprospect

11、iveChinesehouse-furnishingenterpriserswho intendstoseekopportunitiesininternationalmarkets. 1.3ShapeofthePaper1.3ShapeofthePaper Thisdissertationwillbedevelopedinsevenchapters. Chapter1,theIntroductionpart,whichwillbeinitiatedbyintroducingthecontext,res earchproblems,andsignificanceofthestudy. Chapt

12、er2isfunctionedtodefineandcategorizecharacteristicsoffranchisemanagemen t.Thischapteralsopresentatentativeanalysisoftheadvantagestoboththefranchiser sandthefranchisees. Chapter3willpresentananalysisofsomefactorssuchasmanageableandunmanageablefac torsthatimpactonthehouse-furnishingindustry. Chapter4w

13、illmainlyfocusontheanalysisofmarketingstrategiesofIKEA.Itsuniquelogis tics,culture,etc.,whichcontributemuchtothesuccessofIKEA. Chapter5willstatethecurrentsituationofChinesehouse-furnishingindustryandpinp ointssomeinspirationsformIKEA. TheconcludingchaptergeneralizesthesecretofIKEA,inspirationsfromIK

14、EAtoChinese house-furnitureindustriesandsometentativesuggestionsaremadetothosewhoaregoin gtotakefranchisemanagementininternationalmarkets. Chapter2CharacteristicsofFranchiseandItsAdvantagesChapter2CharacteristicsofFranchiseandItsAdvantages Thischaptermainlydiscussesthedefinitionandcharacteristicsoff

15、ranchiseandthead vantagesoftakingthefranchisingsystemasawaytoexpandmarketinternationally.Some uniquemanagementconceptswillalsobegivenproperattentiontosoastogeneralizesome fruitfulimplicationstohouse-furnitureindustries. 2.1Definition2.1Definition AccordingtotheInternationalFranchiseAssociation(IFA),

16、franchiseis acontractualrelationbetweenfranchisorandfranchisee.Asperthecontract,thef ranchisorprovidesauniquebusinessconcession,guidanceandassistanceintheasp ectofstafftraining,organizestructuringwhilethefranchiseemakecertainpayme ntsinreturn.(中国品牌网,什么是特许经营, URL:http:/news/2005/12-31/16481.html). WhiletheChinesegovernmentgivesanotherversion: Alicensegrantedbythefranchisortooperateaparticularbusinessusingthefranchi sorsname,wherethefranchisorprovidesassistancetothefranchisee,exercisesco n