《优衣库电子商务仓库选址课件》由会员分享，可在线阅读，更多相关《优衣库电子商务仓库选址课件（15页珍藏版）》请在金锄头文库上搜索。
1、Uniqlo e-commerce warehouse location,Demonstrator By Xu Peixia,Redactor By Yan Xuwei,Uniqlo profile Warehouse location principle Case description solution,Directory,UNIQLO is Japans famous leisure brand, is the leading global fashion industry ranked Japan (FAST RETAILING) the strength of the groups
2、core brands.Adhere to the modern, simple natural, high quality and easy to collocation of commodities for consumers around the world.And advocated the joker concept, also known by the world。,Uniqlo profile,1Cost principle 2Close to the user principle 3The principles of long-term development,Warehous
3、e location principle,Uniqlo has a dedicated e-commerce in Shanghai jiading warehouse, charge of exclusive e-commerce business inventory management, net purchase order sorting and express delivery business. Because China is a large country, the Courier charge from Shanghai to parts there exists signi
4、ficant difference and delivery time Using the optimal total transportation cost and the total transportation time optimal method, discusses how to reduce the shipping cost by increasing the warehouse, shrinkage, short delivery time,Case description,Set selected warehouse as below 1. Orders are conce
5、ntrated in the region 2. Surrounding areas in the region and the province of orders (delivery day to day can cover area) is more concentrated 3. Good logistics base, the express industry is the regional hub,Solution,(1)Order of the various provinces and cities distributed unevenly, the economically
6、developed provinces and cities of situation, the popularity of electronic commerce, to the brand awareness has a close relationship (2)Sales of more than 10000 single provinces mainly concentrated in the southeast coastal areas, one over ten of the soil area has accounted for 71.27% of sales orders.
7、Sales of more than 3000 single also mainly concentrated in the eastern region, occupied 26.90% of the sales order (3)From the sales of more than 10000 single province selected the following provinces as alternative warehouse address: Shanghai, zhejiang, guangdong, jiangsu, Beijing, fujian province,
8、hubei province, shandong province,1, uniqlo data analysis of electronic commerce,1. The primary points storehouse 。 2.The location of the north part of storehouse 3.The southern part of the warehouses location,2, the site selection of points storehouse,project ： Keep warehouse in Shanghai as always, at the same time increase the Beijing and Guangzhou, two points,3， Conclusion,
