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1、1 Video Trends Report Q1 2020 2020 Xperi Corp. 2 Introduction Q1 2020 Survey Size 4,367 This survey was conducted in Q1 2020 by a leading third-party survey service; TiVo analyzed the results. TiVo conducts this survey and publishes a biannual report evaluating and analyzing key trends across the TV
2、 industry. Survey Methodology Introduction TiVo seeks real consumer opinions to uncover key trends relevant to TV providers, digital publishers, advertisers and consumer electronics manufacturers for our survey, which is administered and examined biannually in this published report. We share genuine
3、, unbiased perspectives and feedback from viewers to give video service providers and industry stakeholders insights for improving and enhancing the overall TV viewing experience for consumers. TiVo has conducted a quarterly or biannual survey since 2012, enabling us to monitor, track and identify k
4、ey trends in viewing habits, in addition to compiling opinions about video providers, emerging technologies, connected devices, OTT apps and content discovery features, including personalized recommendations and search. TiVo, part of Xperi Holding Corporation (NASDAQ: XPER), is a global leader in en
5、tertainment technology and audience insights. From the interactive program guide to the DVR, TiVo delivers innovative products and licensable technologies that revolutionize how people find content across a changing media landscape. TiVo enables the worlds leading media and entertainment providers t
6、o deliver the ultimate entertainment experience. Explore the next generation of entertainment at or follow us on Twitter tivo or tivoforbusiness. For more information about TiVo, visit . For more about this report, please contact . Geographic Regions U.S., Canada Age of Respondents 18+ 2 2020 Xperi
7、Corp. 2020 Xperi Corp. Lockdown Even as the COVID-19 pandemic topples economies across the globe, streaming services are thriving. Quarantines and self- distancing have isolated people inside their own homes, leaving many in need of entertainment and glued to their television screens. While its too
8、early to tell exactly how much video trends have been impacted, it is clear that viewers are watching more video services across the board from live TV to subscription streaming. Section One Early data analysis showed a 58 percent increase in viewership overall across the TiVo viewing population, ju
9、st in the first week of major COVID-related lockdowns. In the same week, daily viewership of pandemic-related titles increased by 600 percent. News consumption is also on the rise. By the week of March 30th, households were watching two more hours of news per week than in the last week of February n
10、otable, as there had already been a steady increase in news viewership since mid-December, attributed to the impeachment and election news cycle. Simultaneously, streaming app viewership has risen higher than ever, with weekday viewing mirroring weekend viewing, and weekend viewing surpassing holida
11、y averages. By the first week of April, on TiVo devices, Amazon weekend viewership had seen around an 80 percent increase compared to pre-COVID levels. HBO Go viewing increased by 80 percent, Hulu by 36 percent and Netflix by 33 percent over the same period. The world may be on lockdown, but the vas
12、t video market is flying high. Number of Services Pay-TV Subscribers Broadband-Only Subscribers 6.9 4.9 3 4 Section One 2020 Xperi Corp. Top Service Bundles As the vast video ecosystem continues to churn out more options, consumers choose video services in a wide variety of combinations. We analyzed
13、 the data to figure out which bundles were the most popular among viewers. Pay-TV Subscribers Broadband-Only Subscribers Average 64.9% Satisfied or Very Satisfied with their video service 64.6% 70.5% How much do customers pay for their bundle of video services? Pay-TV Subscribers Broadband-Only Subs
14、cribers $129 /month Average $113/month $44 /month On average, pay-TV customers pay around $129 per month for their bundle of video services, with broadband-only customers paying $44 per month. Also, the majority of viewers continue to be happy with their video services. 64.6 percent of pay-TV custom
15、ers and 70.5 percent of broadband-only customers report being satisfied or very satisfied with their video service. Top Service Bundles Pay-TV Subscribers Percentage of respondents Broadband-Only Subscribers Pay-TV service, YouTube, Netflix Pay-TV service, Amazon Prime Video, Netflix Pay-TV service,
16、 YouTube, Amazon Prime Video Pay-TV service, Amazon Prime Video, Amazon Transactional Video YouTube, Amazon Prime Video, Netflix Pay-TV service, Netflix, Amazon Transactional Video Pay-TV service, YouTube, Amazon Transactional Video Pay-TV service, Hulu, Netflix Pay-TV service, Netflix, Disney+ Amazon Prime Video, Netflix, Amazon Transactional Video 35.5% YouTube, Amazon Prime Video, Netflix Amazon Prime Video, Hulu, Netflix Amazon Prime Video, Netflix, Disney+ YouTube, H
