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1、营销英语Aabsorption of costs成本分配accessibility可进入性accessory equipment markets附属设备市场account management policies客户管理策略a companys marketing program一家公司的销售计划acquisition new-product development strategy新产品开发收购战略activity-based costing以活动为基础的成本系统adaptability适应性adaptation to market variations适应市场变化adaptive posit
2、ioning适应性定位additions to existing product lines现有产品线的增加adequate size准确的大小/足够的规模administered vertical marketing systems管理式垂直营销系统administrative relationships管理关系adopter categories采购者的类型adoption process采购过程advertising and market segmentation广告与市场细分advertising and sales promotion广告和销售促进advertising effect
3、s广告效果advertising ethics广告伦理道德advertising feedback广告反馈advertising frequency广告频率advertising media广告媒体advertising message广告信息advertising reach广告接受人数advertising source广告信息来源advertising广告aerobic enthusiasts增氧健身运动爱好者aesthetics美感affinity club同族俱乐部after tests事后测试agent middleman代理商agent/merchant middleman代理中
4、间商aggressive strategy进攻型策略allowance折让alteration退换analysis of data数据分析analyzer strategy分析者战略annual marketing plan年度营销计划annual requirement purchasing arrangement年度采购需求计划anticipatory positioning预见性定位anti-pollution legislation反污染立法anti-trust legislation反托拉斯立法area structure地区结构aspiration/expectation leve
5、l渴望/期望水平aspirations of consumers消费者渴望assurance保证attitudes of consumers消费者态度attributes属性audiences受众auto repair汽车维修automatic teller machine (ATM)银行自动柜员机automation services自动服务automobile industry汽车产业autonomy自主权availability可获得性/供货能力avant guardian前卫派awareness（产品）知晓度/知名度baby boomers婴儿潮出生的一代人backward chann
6、els for recycling回收的后向渠道backward integration后向垂直一体化banner advertisements横幅标语广告bar codes条形码barter实物交易basic physical needs基本生理需要BCG Grow-Share Matrix波士顿增长-份额矩阵before tests事前测试behavioral analysis行为分析behavioral hierarchies行为层级benchmarking基准benefit clusters利益群体benefits利益billing帐单biological revolution生物革命
7、birth rate出生率blanket purchase order一揽子采购合同blind-paired comparison testing双盲比较测试blue collars蓝领bottom line底线/盈亏一览结算线brand品牌牌名brand awareness品牌意识/认知brand extensions品牌扩展branding品牌化brand loyalty品牌忠诚度brand mark品牌标志brand name品牌名称brand positioning品牌定位brand recognition品牌识别brand strategies品牌战略branding strateg
8、y品牌化战略brands equity品牌的价值break-even analysis盈亏平衡分析break-even volume盈亏平衡产量breath of product assortment产品线的宽度breath or diversity of product lines产品线的宽度或多样性bribery贿赂brokers经纪人budgeting预算bundle捆绑business strength rating商业能力评分business plan商业计划business position经营地位business sector商业部门business services marke
9、ts商业服务市场business strategies经营战略business unit strategy经营单位战略buyback allowances回购折让buyback arrangements产品返销buyers采购者buyers bargaining power买方的讨价还价能力buyers market买方市场buying behavior购买行为buying center采购中心buying inertia购买惯性buying intention购买意图buying offices连锁商店的进货中心buying power index (BPI)购买力指数buying situ
10、ation采购情况/类型buying task采购任务cable TV有线电视capital gains资本收益capital invested in product产品投入资本Carnival嘉年华cash cows现金牛类cash discounts现金折扣catalogue sales目录销售categorization of perception感知分类categorization分门别类causal research因果性调研centralization集中化chameleons/followers变色龙/跟随者channel alternatives可选择的营销渠道channel
11、conflicts渠道冲突channel decisions渠道决策channel functions渠道功能channel institutions渠道组织结构channel management渠道管理channel objectives渠道目标channel of distribution分销渠道channel power渠道权力channel-control strategies渠道控制战略channel-design decisions渠道设计决策channel-management decisions渠道管理决策channels of communication传播渠道choice
12、 criteria选择标准closing a sale结束销售clothing retailers服装零售商co-branding联合品牌code of ethics（职业）道德标准coercive power强制权cognitive dissonance认识的不协调collection of data数据收集collection收款co-marketing alliances联合营销联盟combination compensation plan结合式薪酬方案commercialization商业化commitment承诺communication channels传播渠道communicat
13、ion process传播过程communication信息交流/沟通communications media传播媒体company personnel公司员工comparative advertisements比较广告comparison of brands品牌比较compensation deals补偿处理compensation plan酬金方案compensation/rewards酬金/奖励compensatory补偿性的competition and industry evolution竞争和行业演变competition-orientated pricing竞争导向定价法comp
14、etitive advantage竞争优势competitive (supply-side) evolution竞争（供方）演变competitive factors竞争因素competitive intelligence竞争情报/信息competitive parity promotion budgeting竞争均势促销预算法competitive strategy竞争战略competitive strength竞争优势/能力competitor analysis竞争者分析complaint handling投诉处理component materials and parts markets组成材料和零部件市场computerized ordering计算机化的订购concentrated marketing集中性营销策略
