淘宝运营模式课件

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1、,E-BusinessTaoB,Made by:罗生希,徐维杏,周纯枝,王活洪,Our speech framework,Introduction,TAOBAO was founded on May, 10th, 2003, invested by ALIBABA. TAOBAO is the largest online retailer of Asia-Pacific Business: B2C and C2C Register member: 1.7 hundred million 2009 Slogan: Tao, I like it,Structure,Delivery Staff:

2、,Operate and manage the online store,Describe the products, plan the promotion activities,Manage money,Beautify the website, make it more attractive,Communicate with the customers and answer the questions,Deal with the products Transport the products to the customers,The process of opening a shop on

3、line, management mode and problems.,The process of opening a shop online,1、 Register an account on . 2、 Authentication with owners names of the shops. 3、Pass the exam provided by TAOBAO which is about opening a shop online.,The management mode of TAOBAO,Some advantages and some problems of its manag

4、ement mode.,Some problems of the management mode,Profit pattern,profit from paying treasure: Financial management profit from B2C: TAOBAO mall profit from online advertising: Banner, the search results other profit: Personal credit,Total transactions one day: more than 350 million yuan The payment f

5、rom buyers to seller need 4 days in average Totally:3.5 * 4 = 1.4 billion yuan One year interest income:14 * 3.50% = 49 million yuan (2012 interest rate one year: 3.50% ),Competitors & Cooperative Partners,Competitors & Cooperative Partners,Competitors C2C level: B2C level:,Competitors & Cooperative Partners,Competitors & Cooperative Partners,Cooperative Partners :,Thank you.,

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