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1、1,User Centered Design 101,An Experience Dynamics training,WEB SEMINAR,With Frank Spillers, MS,About Your Speaker,Frank Spillers Masters Cognitive Science 10 years User Centered Design experience Founder, Experience Dynamics- leading Usability Design Research firm,2,Agenda,Is User Centered Design a
2、buzzword, a technique, or a methodology? Why does UCD get so much attention? How has it changed how teams approach web application usability efforts? Is UCD right for you? 1.User Centered Design: Evolving from Dot-Com to Web 2.0 2.Why UCD? (Development, Business, Design benefits) 3.Development proce
3、ss: UCD vs. Agile vs. Waterfall 4.Case Studies: User Centered Design success stories 5.Is UCD right for you?: Planning a UCD process for your product 6.Q PR; promotional reasons Different backgrounds; different disciplines come to UCD practice Not all steps are or can be followed UCD follows organiz
4、ational buy-in to usability,13,2. Why UCD? (Development, Business, Design benefits),Approaches to Design,Technology driven Component focus System driven (use cases) Product defect view of quality Focus on system robustness,User Centered Design driven Solutions focus (real-world) Scenario driven Task
5、 success view of quality Focus on User Interface robustness,14,Business case for usability,Reduce development costs Reduce support costs Reduce documentation time Reduce maintenance costs Increase user satisfaction Increase user loyalty Increase user adoption,15,Web 2.0 case for(your case here),More
6、 compelling user experience Faster application development Usability fixes more elegant More flexibility Better control of presentation layer (UI),16,17,3. Development process: UCD vs. Agile vs. Waterfall,Development methods:,Waterfall: -3-6 month + releases -Requirements definition up front -Sequen
7、tial process -Used heavily pre-Web -Delay testing to end,Agile: -”XP” Extreme Programming -Reduce the cost of change -30 day releases -Include user involvement -Test as you go along,18,UCD: -”Guerilla HCI” -User testing often -Iterative by nature -Rapid (UI) design prototyping -User test anytime,“Fi
8、tting usability in” to Agile,Move UCD deliverables to a quarterly management cycle New features and functionality gained from field studyand usability tests should be reviewed and prioritized at every new monthlybuild review meeting,19,Agile competes with UCD activities (time and attention) Close pa
9、rtnerships are required UCD team needs to debrief and bug-squash features Usability findings should be cascaded into Agile review cycles,20,Issues with Agile,Field Studies= Quarterly usability priority (feed to Agile dev process) Usability Testing= Monthly usability priority (depending on what needs
10、 tested, might be small, incremental) Usability Reviews= Can feed into the more narrow inside a month cycles.,21,Agile and UCD,22,4. Case Studies: User Centered Design success stories,Many Success Stories,23,Design an “Information Appliance”,24,ExoBox,Business Objectives,It is not a computer Target
11、is a home environment Reduce fear, increase motivation,25,User Objectives,Support interruptions Dont make me feel stupid Reduce fear of technology Quick, Effective, Productive,26,Parent Teen/Child Grandparent Friend Shopper.,User Attributes,E-mail is a prime motivator Surfing the web, too Familiar w
12、ith appliances Are fearful of complex technology They dont want to feel stupid But dont want to be left behind,27,Tasks,Get a message Prepare a meal Get help with homework,28,29,30,31,User Centered Design works better when business models align with end-products.,UCD takes on many interpretations- f
13、olklores Usability efforts are stifled by many factors Managers who dont “get it” IAs or UX folks who think they “get it” but dont (or dont get it enough to convince their boss),32,Distinction,33,5. Is UCD right for you?: Planning a UCD process for your product,Usability testing is a good start Expe
14、rt reviews are politically limited Field studies are easily misinterpreted Once established, Persona Research is vital Ethnography should be embraced Developing personas is valuable,34,Preparing your organization,Usability Education Research based design Credibility (business team buy-in) Integratio
15、n (development process) Best practice capture Leadership (and budget) Expertise,35,Building momentum,*,*,*,*,36,UCD must evolve to meet market conditions,37,Agile-friendly!,38,6. Q & A,39,thank you!,1-800-978-9183 Frank Spillers, MS Frank.S,Managing with User Centered Design checklist Incorporating
16、UCD into your product lifecycle: How UCD fits with Agile Components of UCD Techniques: When to use and NOT to use User Centered Design Guidance and Advice: how you can learn from best practice Insider tips for promoting UCD at the team and management level Q & A,Be sure to catch UCD 102 on March 21st 2007 ($125 charge),About Experience Dynamics: Experience Dynamics is a professional usability design research firm. Through its User Centered Design services, Experience Dynamics assists organizat
