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1、物流专业英语,主讲：刘璐雅,Self-introduction,Chinese name: 刘璐雅 English name: Chloe Motto： Man proposes, God disposes. 谋事在人，成事在天。,Introduction to the course,课程简介： 该课程是物流管理专业的专业基础课，是基础英语和专门用途英语的有机结合，以基础英语教学为基石，向专门用途英语拓展，让学生具备运用英语来处理物流行业相关业务活动(如介绍运输系统、处理顾客服务、打包服务、可行性分析、商务谈判等)的能力，培养学生成为既了解物流基本知识又具备实际外语技能的复合型人才。,教学目标
2、,知识目标 通过一个学期的学习，使学生熟悉常用的物流专业英语词汇、短语和句型及必要的商务英语词汇，并掌握物流运作中各个业务环节相对应的英语表达. 能力目标 具有物流专业英语文章的阅读和理解能力； 通过阅读英文文章，了解物流管理和实践操作的专业知识。 素质目标 从事物流业务所必需的英语阅读理解方面的素质; 能熟悉物流所涉及业务活动的各类英语表达的素质; 能在简单物流环境中进行英语表述的基本能力素质。,课本介绍,特点：课文短，专业性强，视野广阔。 共32个单元，计划学习1-24单元，每个单元用时两到三个课时。,考核内容与方式,本课程分为形成性考核和终结性考核两部分 其中形成性考核占60% 包括：出
3、勤10% 课堂表现10% 作业10% 笔记10% 小组PPT展示20% 终结性考核为期末考试 占40% 考试范围：Unit 1- Unit 24 考试形式： 开卷 考试题型： 翻译为主,互动时间：,Task one Tongue twister (绕口令） How many cookies could a good cook cook， If a good cook could cook cookies? A good cook could cook as much cookies As a good cook who could cook cookies. Lets look at the
4、following video, then youll be full of confidence for your English,When its planes in the sky for a chain of supply, thats logistics. When the parts for the line come precisely on time, thats logistics. A continuous link that is always in sync, thats logistics. Carbon footprint reduced bottom line g
5、ets a boost, thats logistics. With new ways to compete therell be cheers on Wall Street, thats logistics. When technology knows right where everything goes, thats logistics. Bells will ring, ring-a-ding, ring-a-ding, ring-a-ding, thats logistics. There will be no more stress cause youve called UPS,
6、thats logistics.,Task Two: Look at the following advertisement, and tell us your ideas about logistics.,Vocabulary,歌词大意：,飞机在天上飞，供应链来支配，这就是物流；流水线、各部件，准点到、守时间，这就是物流；把成本来控制，好利润天天增，这就是物流；碳足迹要缩减，树环保新观念，这就是物流；将业务来拓展，让世界心相连，这就是物流；该去哪就去哪，高科技来实现，这就是物流；门铃响，响叮铛响叮铛响叮铛这就是物流；让烦恼都抛遍，全交给UPS，这就是物流。,Task Three,Look a
7、t your contents, try to divide the contents into several parts. 请翻至目录，并尝试将目录内容分成与物流环节相对应的几大块。 Basic Concept Technology Logistics operation process Transport Inventory management Warehouse and storage Others,Text Task one: Please write down all of the new words on your text and find out their meaning
8、.（找出文中的生词，并了解词意）,How a bottle of Coca Cola coke moves to an end consumer 一瓶可乐是如何到达最终消费者手中的 If a consumer wants to have a bottle of Coca Cola coke, he can choose to: 如果客户想买一瓶可口可乐，他可能选择：,下一张,Pepsi 百事可乐 7-up 七喜 Sprite雪碧 Fanta芬达 Lemonade 柠檬水 Orangeade橘子水 Black tea红茶 Green tea绿茶 Strong(weak)tea浓（淡）茶 Blac
9、k coffee（不加牛奶的）纯咖啡 coffee with milk，white coffee牛奶咖啡 Instant coffee速溶咖啡,Mineral Water 矿泉水 soft drink不含酒精的饮料 soda water汽水 Whiter wine白酒 Red wine红酒 Champagne香槟 Cocktail鸡尾酒 Brandy白兰地 Vodka伏特加 Rum朗姆酒,返回,Text,go straight to the manufacturer, buy it at ex-factory price (e.g. 1.50 Yuan/bottle) but pay extr
10、a costs for bus fare (e.g. 5 Yuan or more) , totaling 6.50 Yuan plus time cost (hours of bus travel), or 直接到厂家以出厂价(如1.50元/瓶)购买，但要支付额外的公共汽车费(如5元或更多)，总计6.50元，还要另加时间成本（数小时的巴士乘坐）,或者 go to a supermarket and buy it at retail price (e.g. 2.50 Yuan) with minimal time cost 去超市以零售价购买(如2.50元/瓶)，时间成本最低。,Text,Ch
11、oice A is rarely the case because the total logistics cost of direct purchase from the manufacturer is prohibitive for any individual (2.6 times as much as the retail price in the above case), though its purchase price is much lower than the retail price. A选择是极少出现的情况，因为从厂家直接购买的总物流成本对于个人而言是极其昂贵的（在上述的
12、情况中，达到了零售价的2.6倍），虽然其采购价要比零售价低得多。,Choice B is the most popular for individual consumers, in which the customer pays a higher retail price in exchange for ease of shopping and exemption of the time-consuming travel to the manufacturer, in addition to a lower total cost. B选择是个人零散客户最常用的选择，在此种方式下，客户支付较高的
13、零售价，在享有较低的总成本的同时，还可以换取购物的轻松并免除到厂家取货的耗时旅程。,Generally speaking, movements of goods/product observe the typical supply chain model (See Figure 1).一般来说，商品/产品的流转需遵循典型的供应链模式（见图1）。,Use this box to highlight callout text which is not included in your bullet copy,The Coca Cola soft drink product moves by the
14、 typical supply chain. The retail price is higher because value is added to the product as it passes through each node in the supply chain (Figure 2). 可口可乐软饮料产品就是依照典型的供应链来移动的，其零售价更高，是因为当产品经过供应链的每个节点时增加了价值（图2）。,What is logistics? 什么是物流？ Logistics, in a narrow sense, is the flow and storage of goods.
15、狭义上讲，物流是商品的高效流动与存储。,However, the Council of Logistics Management of USA has given an authoritative definition which is widely accepted by the logistics professionals. 然而，美国物流管理协会给出了一个权威的定义，该定义受到物流专业人士的广泛接受。 “Logistics is that part of the supply chain process that plans, implements and controls the e
16、fficient, effective flow and storage of goods, service and related information from the point of origin to the point of consumption to meet customers requirements.” “物流是供应链的一部分，它对产品、服务和相关信息从原产地到消费地的高效率和高效力的流动及存储进行规划、实施和控制，以满足客户的要求。”,What are the scopes of logistics activities 物流活动的范围是什么？ As shown in the Figure 3, logistics activities are extensive and consist of various components. 如图3所示，物流活动是广泛的并且包括了多种构成成份。,All facets of logistics 物流面面观 From a
