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1、Better Working Through Social Media,Nedra Weinreich,Welcome to the Social World,Slide Credit: wearemedia.org,The People Formerly Known as the Audience,184 million bloggers,73% of active online users have read a blog,45% have started their own blog,57% have joined a social network,55% have uploaded p
2、hotos,83% have watched video clips,39% subscribe to an RSS feed,Source: Universal McCann Comparative Study on Social Media Trends April 2008,SOCIAL MEDIA USE IS GROWING,How Can Social Media Help You Do Your Job Better?,Stay on top of breaking news and events in your field Network with your academic/
3、research community Work collaboratively with your team Mine your network for information Establish yourself as a thought leader Spread the word about your research,Social Media Tools,Blogs Twitter Social Networks (Facebook, LinkedIn, Ning, etc.) Wikis Photo/Video Sharing Sites (YouTube, Flickr, etc.
4、) Social Media Monitoring Tools,Stay on top of whats happening in your field,Examples: Academic and policy news relevant to your research Reports from academic conferences and other events New practice resources Important conversations/controversies Insights into successful research projects Tools:
5、Blogs Twitter Social Media Monitoring,News/Resources,Conference Tweets,Learn About Grant Opportunities,Upcoming Events,Network with Colleagues,Examples: Conversations - professional and personal Find new partners Share insights Build professional community Tools: Twitter LinkedIn Facebook,Conversati
6、on,Networking,Mine Your Network for Information,Examples: Crowdsourced answers Useful resources Tools: Twitter Delicious Hashtags Social Media Monitoring,Information Mining,Crowdsourcing,Establish Yourself as a Thought Leader,Examples: Commentary/punditry on news Report on your research/projects Cre
7、ate and share useful resources Answer questions Tools: Blog Twitter LinkedIn Online video,Commentary,Expert Insight,Work Collaboratively,Examples: Pool collective wisdom Collaborate on research, articles, presentations Share information Tools: Wikis Ning Google Wave,Pool Collective Wisdom,Spread the
8、 Word About Your Research/Institution,Examples: Announce news/events Share research results Discuss lessons learned Influence grantmakers and policymakers Tools: Blog Twitter Facebook Video/photo sharing,Institutional Outreach,Share Techniques,Information Gathering via Social Media Monitoring,RSS Fe
9、ed Reader Google Alerts Blog monitoring Twitter Search,Questions?,Listen,Photo: ,Set Up Your Tools,Choosing Your Tools,Tool Audience Why They Use It What to Give Them,Join the Conversation,Photo: ,Social Currency,Share,Questions?,Nedra Kline Weinreich Email weinreichsocial- Phone 310.286.2721 Twitter Nedra,
