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1、学术英语 管理,Consumer Behavior,Text A, Critical reading and thinking Overview Supplementary information, Language building-up Specialized vocabulary Formal English,Consumer Behavior Influencers,Unit 6Consumer Behavior,Unit 6Consumer Behavior,Text A,Overview Text analysis,Critical reading and thinking,Dif
2、ferent kinds of consumer behavior(Para.3) Some _ _ Others _ _ Others _ _ Still others _ _,are focused people on a mission trying to fulfill a specific list of goods.,slowly compare products side by side, deciding what they want as they go along.,wander the aisles looking for inspiration as to what t
3、hey should prepare for the week.,are focused on getting the best deals through sales, coupons and volume deals.,Critical Thinking,There are other influencers on Consumer Behavior for example, customer service, as mentioned in Text B. What category do you think it belongs to, environment factors or c
4、ulture factors?,Unit 6Consumer Behavior,Text A,Language Support,Critical reading and thinking,1. Others are focused on prepare for the week. (Line 4, Para.3) 其他人正集中精力通过购买打折产品、使用优惠券和大批量采购的方式买到最实惠的东西。另外，还有人在走道上徘徊，寻思着本周还有什么要准备的。,Unit 6Consumer Behavior,Text A,Language Support,Critical reading and think
5、ing,2. this family was in the know and could afford expensive Western brands. (Line 3, Para.10) This family is familiar with the high-grade and expensive Western brands and could pay for it. in the know: informed, aware 知内情的,Unit 6Consumer Behavior,Text A,Language Support,Critical reading and thinki
6、ng,3. A laundry detergent full of bleach may deliver, this may be a huge disaster. (Line 4, Para.18) 含有大量漂白剂的洗衣粉可以为一味追求洁净的市场提供超白的衣物，但是对于一个有环保意识，或者饮用水匮乏的市场来说，这恐怕是一场大灾难。,Unit 6Consumer Behavior,Text A Language building-up,Collocations,1. marketing campaign 市场营销（活动） An effective marketing campaign help
7、s determine the success of a product or promotional launch. Exceptionally creative and appealing marketing campaigns can win new customers for the business, and help the company to outperform its competitors and dominate the markets.,Unit 6Consumer Behavior,Text A Language building-up,Collocations,2
8、. stem from （起）源于 Nervous illness can stem from being treated inconsiderately in childhood. Do your money problems stem from addictive behavior? Overspending, gambling and other addictive behaviors can drain your bank account.,Unit 6Consumer Behavior,Text A Language building-up,Collocations,3. in th
9、e know 知内情的 I have got to find someone in the know, so I can get my business off the ground (=to succeed initially). Im sure hes going to resign, for it was told me by someone who is in the know.,Unit 6Consumer Behavior,Text A Language building-up,Collocations,4. hold true for 适用于 Some political ste
10、reotypes hold true for liberals and conservatives. Keyness theory does not always hold true for all economic problems.,Unit 6Consumer Behavior,Text A Language building-up,Collocations,5. be obsessed with 痴迷于 Brands should be obsessed with creating concept innovations. The dictator was obsessed with
11、the illusion of a world conquest.,Unit 6Consumer Behavior,Specialized vocabulary,Text A Language building-up,Match the words in Column A with those in Column B and then translate thecollocations you have got into Chinese.,a,d,f,h,b,c,g,e,Unit 6Consumer Behavior,Specialized vocabulary,Text A Language
12、 building-up,Match the words in Column A with those in Column B and then translate thecollocations you have got into Chinese.,a,d,f,h,b,c,g,e,消费者行为 消费驱动的文化 打零工的人 经济上的成功 区域性品牌 营销活动 流动性大的社会 大批量交易,Unit 6Consumer Behavior,Specialized vocabulary,Text A Language building-up,Complete the following sentence
13、s with the correct form of the terms in the box.,a specific list of goods,global brand,actual product,Unit 6Consumer Behavior,Specialized vocabulary,Text A Language building-up,status symbol,comparing products,packaging and advertising,Good marketing,Unit 6Consumer Behavior,Text A Language building-
14、up,Signpost language Classification,Here are some common classification transitions and clue words for your reference. the first (kind/type/group/class, etc.) ; the second ; the third some ; other sort, classify, categorize form, category, group, class, kind,Unit 6Consumer Behavior,Text A Language b
15、uilding-up,Signpost language Classification,Key to the exercises (P129) 1. different kinds; some; others; Others; still others 2. two 3. one; another 4. Some; other,Unit 6Consumer Behavior,Formal English,Text A Language building-up,The following sentences are selected from Text A. Replace the underlined formal words with less formal ones.,task,rules,symbol,observed,achievement,Unit 6Consumer Behavior,Formal English,T
