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1、授课教案授课课题The Effects of TV Advertising on Children课次序号课程类型理论课时授课时间教学过程设计I. Review (3 mins)II. Lead-in (5 mins)III. Text Understanding (25 mins)IV. Text Structure Analysis (10 mins)V. Summary (1 min)VI. Assignment (1 min)复习旧课Words and phrases:feminine, resume, anticipate，disturb, fragile, sympathize,
2、trail , spillburst into, deal with, trial off, take a turn, give birth to导入新课Video watching and discussion 教学内容Teaching steps:I. Review (3 mins)Words and phrases:feminine, resume, anticipate, disturb, fragile, sympathize, trail , spillburst into, deal with, trial off, take a turn, give birth toII. L
3、ead-in (5 mins)Warm-up (Video watching)III. Text Understanding (25 mins)1. First Reading (10 mins)Read the text and answer the following questions Paragraph matching: Text A has 8 paragraphs. Which paragraph contains the following information? Fill in the blanks with the corresponding paragraph numb
4、ers. (1). According to some studies, the more children view tobacco and alcohol ads, the more positive attitudes toward consumption of such products they have.(2). Parents should teach their children to think critically about any advertising message.(3). Advertising makes children convinced that the
5、yre inferior if they dont have a certain kind of new products.(4). It is very harmful for children if their parents purchase violent games and videos under the influence of the advertising. (5). Strong associations have been found between increases in advertising for non-nutritious foods and rates o
6、f childhood obesity. 2. Second Reading (15 mins)Work in pairs and answer the following questions.(1) How has the influence of advertising on our lives changed over the years?(2) What effects of TV advertising on children have been mentioned in the text?(3) Whats the purpose of using the example of C
7、are Bear?(4) What does “product placement” mean?(5) What measures can be taken to reduce the influence of advertising on children? IV. Text Structure Analysis (10 mins)Theme: The author analyzes the major influence of advertising, especially TV advertising on children and suggests what readers shoul
8、d do to avoid it. Part 1: Paras 1A description of an urgent suicide call faced by a volunteer.Part 2: Paras 2-7Instead of giving an answer rapidly, the volunteer encouraged the caller continue speaking.Part 3: Paras 8The volunteer helped the caller find the reason for living despite the great pain c
9、aused by cancer to the caller.V. Summary (1 min)VI. Assignment (1 min)重点难点Key points: Talk about the effects of advertisements on children and learn how to reduce the influence of advertisements on kids.Difficult points: Improve students reading ability through different tasks.课堂总结Weve learned the new text including its structure and main idea. And some reading skills such as how to skim and scan a text are introduced to students.布置作业(1) Review the learned text.(2) Finish Translation on Page 105.教学反思（包括教学心得、存在问题及改进构思）
