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1、亚马逊案例u Questions(问题)1.Why is Amazon building more warehouses as it grows ?How many warehouses should it have and where should they be located?(亚马逊为什么因为它的增长而建造更多的仓库？它应该有多少个仓库？这些仓库应该设在哪里？)答：（1）随着亚马逊的业务增长，接到越来越多的订单，为了更快、更准确的处理订单，因此他们建立更多的仓库来部署产品。（2）所需要的仓库数量的计算要基于实际情况。（3）仓库应被放置在租金便宜，交通便利的地方。 Answer:(1)
2、With the growth of Amazons business, more and more orders will be received , in order to process orders more quickly and accurately, so they build more warehouses to deploy products. (2)The calculation of the number of warehouses in need is based on the actual situation. (3)The warehouse should be s
3、ited in a place with cheap rent and convenient transportation .2.What advantages does selling booking via the Internet provide over a traditional bookstore ?Are there any disadvantages to selling via the Internet ?( 与传统书店相比通过互联网销售书籍提供了哪些优点？通过互联网销售有什么缺点吗？)答：具体优点有：1. 电子商务将传统的商务流程电子化、数字化。一方面以电子流代替了实物流，
4、可以大量减少人力、物力，降低了成本；另一方面突破了时间和空间的限制，使得交易活动可以在任何时间、任何地点进行，从而大大提高了效率。2. 电子商务所具有的开放性和全球性的特点，为企业创造了更多的贸易机会。3. 电子商务使企业可以以相近的成本进入全球电子化市场，使得中小企业有可能拥有和大企业一样的信息资源，提高了中小企业的竞争能力。4. 电子商务重新定义了传统的流通模式，减少了中间环节，使得生产者和消费者的直接交易成为可能，从而在一定程度上改变了整个社会经济运行的方式。5. 电子商务一方面破除了时空的壁垒，另一方面又提供了丰富的信息资源，为各种社会经济要素的重新组合提供了更多的可能，这将影响到社会
5、的经济布局和结构。6. 互动性：通过互联网、商家之间可以直接交流、谈判、签合同，消费者也可以把自己的反馈建议反映到企业或商家的网站，而企业或者商家则要根据消费者的反馈及时调查产品种类及服务品质,做到良性互动。综合以上优势，电子商务作为一种新的商业模式于20世纪最后的十年出现在人们面前.和传统的交易方式相比，电子商务有很多优越之处，如它可以突破地域和时间限制，使处于不同地区的人们自由地传递信息，互通有无，开展贸易。它的快捷、迅速、自由和交换的低成本为人们所乐道，真是何乐而不为呢。但是，有利必有弊，任何事物多是一分为二的。弊端是：1. 网络自身有局限性。2. 搜索功能不够完善。3. 用户消费观念跟
6、不上。4. 交易的安全性得不到保障。5. 电子商务的管理还不够规范。6. 标准问题。7. 支付问题8. 配送问题。9. 电子合同的法律问题。10. 电子证据的认定。11. 其他细节问题。不过这些问题在一定的条件下能够解决。Specific advantages are: 1. E-commerce will traditional business process electronic, digital, on the one hand, to replace the physical flow stream, can reduce the amount human, material and
7、 reduce costs; On the other hand broke through the time and the spatial limit, make trading activities can be in any time, any place, which greatly improve the efficiency. 2. The e-commerce is open and global characteristics for enterprise creates more trade opportunities. 3. E-commerce make enterpr
8、ise can by close cost into global electronic market, medium and small-sized enterprises may have and big business the same information resources, improving the competition ability of the small and medium-sized enterprises. 4.E-commerce redefined the traditional circulation pattern, reduce the interm
9、ediate link, makes producers and consumers direct trading becomes possible, and thus in a certain extent changed the whole social economy operation mode. 5.E-commerce breaking down the barriers of space time one hand, on the other hand, provides abundant information for various social economic eleme
10、nts of the new combination of provides more possible, this will affect social economic layout and structure. 6. Interactive: through the Internet, communicate directly between stores can sign the contract, negotiations, that consumers can their feedback suggestion to enterprise or business reflects
11、the website, and enterprise or business according to the consumer feedback promptly investigate and product categories and service quality, achieves the benign interaction.Disadvantages are:1. The network has its limitations. 2. The search function are not perfect. 3. The user consumption idea cant
12、keep up. 4. Transaction security is not guaranteed. 5. Electronic business management also is not standard. 6. Standard. 7. Payment problem 8. Distribution problems. 9. The electronic contract legal problems. 10. Identification of electronic evidence 11. Other details.3.Should Amazon stock every boo
13、k it sells?(亚马逊应该存储它销售的每一本书吗？)答：亚马逊网上书店不需要对其销售的每类书籍都保有存货。亚马逊网上书店不同于传统书店，它是针对顾客订货从分销商处购买书籍。亚马逊公司的库存图书很少,维持库存的只有200种最受欢迎的畅销书。通常情况下,亚马逊是在顾客买书下了订单后,才从出版商那里拿货并直接送往邮局。而传统书店按照对消费者订货的预计，从出版商或分销商出采购书籍。根据供应链流程的推/拉观点，亚马逊网上商店只需要找出推/拉界，使供应链能够实现供给与需求的有效匹配。因此，亚马逊网上书店只有六个仓库来存货，大大提高了效率，而且降低成本Answer: Amazon should no
14、t stock every book it sells. Amazon differs from that of a traditional bookstore. Amazon started by filling all orders using books purchased from a distributor in response to customer orders. Books in Amazons inventory is few, it only stock 200 of the most popular best-selling books to maintain the
15、inventory. Typically, only after customers made order to buy the books Amazon began to get goods from the publishers directly and go to the post office to post them. However, traditional bookstore usually purchases directly from publishers and stocks books in anticipation of customer orders. Accordi
16、ng to push/pull view of supply chain processes, Amazon is just need to identify an appropriate push/pull boundary such that the supply chain can match supply and demand effectively. Thus, Amazon only has six warehouses where it holds inventory, which improve efficiency greatly and reduction of cost.4.What advantage can brick-and-mortar players derive from setting up an online channel? How should they use the tw
