《北京天润项目推刮执行方案复习课程》由会员分享，可在线阅读，更多相关《北京天润项目推刮执行方案复习课程（125页珍藏版）》请在金锄头文库上搜索。
1、Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,客户希望在奥北板块建造一个新社区，具备无可争议的区域标杆身份。,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,客户希望在土地成本居高的情况下，依然保有较高的利润率。,Evalua
2、tion only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,广告公司的任务是走好推广这条路,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,1奥北之疾1奥北无雕饰，出身布衣。卖相乡野,Evaluation only. Created with Aspo
3、se.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,奥北背景以政府兴建新居民小区（天通苑）开山，在很长一段时期里定格了奥北的布衣品相。其后，商品住宅来到奥北，大多不约而同，取道中端市场，依托森林公园起势，但是,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,奥北现状布衣依然知足在宜居版块的名份之中在
4、京城高品质住宅标准线之上，奥北还没有的什么建树惯性使然？高压线使然？配套暂不到位使然？,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,奥北之疾各中端项目宣导区域景观太甚自身产品层面的乏善可陈（“比天通苑好多了”）让整个地区居住品质陷入不思进取的怪圈,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
5、Copyright 2004-2011 Aspose Pty Ltd.,结果是城市繁华与自然美色的风景结合部活脱脱变成城乡结合部中端当道高端品质大型居住区，无花无果,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,来广营地区目前在售+潜在供应逾370万平米但高端品质项目，屈指可数到5环外，除大湖公馆（建面10万，销售过50%），世茂奥临（建面9万，销售过半）外，再无高端品质项目项目周边，北苑家园的公园2008，
6、山水LAVIE ，包括未来的华贸城和中铁第六大洲，亦都科属中端或者中高端PS：虽然不是CBD，高品质也不必如此稀缺,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,机会点一有风景 没品质机会点疑问：是不是客群没实力也不需求高品质住宅呢？,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyrig
7、ht 2004-2011 Aspose Pty Ltd.,2客群之渴2有人，从财富和精神上都做好了准备,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,客户特征：（宏观特征）熟悉该区域，依恋该区域。回龙观，天通苑，多有藏龙卧虎具有本地的圈层关系和地缘关系，不易割舍居住舒适度要求强烈渴望身份标签提升社交平台要求扩大,Evaluation only. Created with Aspose.Slides for .
8、NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,客户特征：（微观特征）所谓微观特征，意指因当下时局而生的特别特征。也就是在楼市走低的今天，早已不能撬动所有的具有宏观特征的人群。而是其中有刚性需求的人群。即因生活而来的刚性需求，如婚龄将至，又如被动旧换新人群中的有钱阶层，以及“新北京人”迫切的定居需求对于销售，微观更重要。,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 200
9、4-2011 Aspose Pty Ltd.,心理素描：想想上次买房的时候，对对，刚结婚，快十年啦，做老板也都7年了，是不是该换房了？老牌“新北京人”的换代需求（弱刚性）,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,心理素描：不管付出任何代价，不需要任何理由，不怕任何阻挡我，要和她（他）在一起。婚龄人士的成家需求（强刚性）,Evaluation only. Created with Aspose.Slide
10、s for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,心理素描：住在奥北，习惯了，空气好是一定的，房子再拔份儿点就完美了地缘客户的品质提升需求（弱刚性）,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,心理素描：落户北京，住在哪儿？眼光重要，这版块，有前途新晋“新北京人”的定居需求（强刚性）,Evaluation o
11、nly. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,心理素描：去朝阳朋友家了，他家园区漂亮，不错啊，我只能拿森林公园说事儿了朋友那小区的邻居一看就是和她一类人，我这人杂点儿希望由品质带来身份提升的需求（弱刚性）,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd
12、.,心理素描：天通苑“小隐大隐”的好些年了，是不是也太隐姓埋名了咱这儿拆迁板上钉钉的事儿了，得了，趁着折腾劲儿挪一牛地儿吧旧换新中有钱阶层的升级需求（刚性）,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,不差钱！刚性居住需求，钱粮元气仍在尴尬只在“拔剑四顾心茫然”而已高品质住宅的稀缺客观上压抑了地域的高品质居住需求,Evaluation only. Created with Aspose.Slides for
13、 .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,机会点二有渴望 缺希望谁来结束“求品质，远奥北”的年代,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,3天润之治3天润项目，奥北核心板块之首,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client P
14、rofile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,首先是奥北核心板块带动了奥北奥北核心板块：天润，中铁，华贸，城建，润泽共同在奥北中心构成的配套最集中，品质最高端的区域,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,然后是天润项目领军奥北核心板块,Evaluation only. Created with Aspose.Slides for .NET 3.
15、5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,要领军，就做高品质大盘综前所述，我们有机会做高品质而完成开篇的目标任务，我们则有必要做高品质,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,解读高品质标杆气场，必要规模位置，必要自有品质，十分必要大湖公馆有自己的人工湖和湿地公园，世茂奥临有人文景观、品质精装，这些自有价值点建立了项目和其
16、他中端项目质的区别。进而达到价值和价格的双高。,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,解读大盘大盘就是一个可以为绝大多数买房理由提供答案的盘。,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,以恢宏概念入市我们将以前所未见的卓越物理品质领衔奥北崭新的居住精神,Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.,什么样的词才能代表改变奥北的壮举只有当什么兴起的时候才会使整个区域随之改变？,Evaluation only. Create
