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1、,PowerPoint 品牌营销策划书,Logo,Brand Marketing And Strategy Plan,陈述人：袁甜梦,陈述时间：2016.3.1,CONTENTS,前言 Introduction,行业市场环境分析 Industry Market Environment Analysis,目标市场环境分析 Target Market Environment Analysis,竞品分析 Competitive Analysis,消费者分析 Consumer Analysis,品牌分析 Brand Analysis,战略设计 Strategic Design,品牌规划 Brand P
2、lan,“,”,Introduction,Introduction,前 言,目前XX公司拥有可乐,醒目,芬达,雪碧等碳酸饮料,拥有酷儿等果汁饮料.冰露纯净水自2002年投入市场以来没有像XX的其它饮料品牌那样以塑造品牌形象为核心展开广告宣传.像XX广告语:抓住这感觉雪碧的晶晶亮,透心凉已成为当下的时尚语.可冰露作为XX投入中国市场的饮料产品之一,却没有进行品牌运作,悄无声息的一夜之间就出现在了消费者眼前.做好冰露纯净水的广告策划,实施好其广告策略有助于塑造与XX公司相适应的冰露纯净水品牌形象,有助于提升冰露纯净水在消费者心中的地位,行业市场环境分析,Industry Market Enviro
3、nment Analysis,微观环境要素 顾客 竞争者 社会公众 企业内部 营销中间商 企业的供应商,人口 经济 政治 法律 科学技术 社会文化 自然地理 宏观环境要素,Please add something you need here. Please add something you need here. Please add something you need here. Please add something you need here. Please add something you need here. Please add something you need here
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