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1、Third-party payment secures online purchaseThe so-called third party payment means such a kind of trading in which a certain third party institution provided with ensured credit standing provide trusteeship services on funds for purpose of trading while sellers and purchasers conduct their settlemen
2、ts on a platform that the third party provides with. When a purchaser had confirmed an order, payment for goods should be first remitted onto the third partys platform, which will give a consignment notice to the seller upon having confirmed that the payment has been gathered. When the purchaser has
3、 accepted the goods and confirmed that the goods are satisfactory, the third party will remit the payment to the seller. So both sellers and purchasers will be under the supervision of the third party platform.Having been cooperating with e-shopping for ten years, the third party electronic payment
4、industry in China has been developing in a striding manner. At present, about 50 domestic enterprises have been engaged in the third party electronic payment and A, , and C as the Top 3 in the industry have seized about 80 percent of all market shares. In 2007, the trading volume in the third party
5、payment market broke through RMB100 billion yuan, more than doubled year on year and thus continuing to maintain a growth rate over 100 percent for five consecutive years.The year 2003 is a water divide for the development of the domestic third party e-payment industry. During the five years before
6、2003, the market was cultivated; during the five years after 2003, the industry has been expanding in terms of scale. said Cao Fei, a researcher of Analysts International on e-commerce.E-payment and e-commerce are twin brothers. As the most important driving force for the third party payment, e-comm
7、erce had been developing in a toddling state during five years at the beginning as the consumption capacity of netizens was less substantially large, the concept of e-commerce was introduced from outside into China and there lacked localized innovations. A favorable turn from such a situation came i
8、n 2003. Driven by over 100 million netizens, the wave of e-commerce localization boost rapidly; and subsequently, the third party electronic payment platforms experienced a period of rapid development.In 2003, third party payment services started in China and the trading volume only amounted to RMB7
9、.4 billion yuan in 2004. Then, the annual growth rate was maintained above 100 percent in the subsequent years. At the very beginning, there were only two or three providers of such services; but such providers rapidly increased and amounted to about over 40 or 50. The successful pattern of e-paymen
10、t was rapidly copied in the industry, and large-scale e-commerce websites began to set up their respective payment platforms in succession, which later become their subordinate enterprises and then extended out and developed Now, almost all large-scale e-commerce websites have been provided with a c
11、ontracted third party payment platform. The third party platforms have helped to get the trading flow simplified and have also set up a stage of trust between trading parties.It is possible to find and buy fresh vegetables and fruits online, which will be delivered free of charge. Ms. Liu, whose hom
12、e is in the Qingcheng Residential Area in Daxing District, Beijing, is a typical office worker who goes to work at 9:00 a.m. and comes off work at 5:00 p.m., and she usually does shopping online for major articles like household electric appliances and minor articles including vegetables, foodstuff,
13、 edible oil and salt. 6 out of 10 articles at my home were purchased online. Usually, Ms. Liu mainly browses and for purpose of shopping; therefore, she has especially registered two respective accounts of the third party payment: A and . It seems that she is doing a familiar work with ease when u
14、sing such accounts.Due to the existence of third party payment platforms, it is not necessary for banks to directly face end users and thus, service costs will greatly decrease and their proceedings will be more rapid and more efficient. Payment platforms offer uniform application interfaces, making
15、 it unnecessary for businesses to get linked to respective banks in different independent systems and thus cutting down development and maintenance costs as well as risks of trading abolishment and credit frauds. As businesses have reduced their scale in terms of manpower, operating costs have been
16、cut down and trading has become more efficient; thus, businesses tend to be more competitive. Also, the development of e-commerce as an industry has been thus accelerated as driven by efforts made by the third party payment platforms and specialized labor division.Gradually, the concept of online payment has been accepted and recognized by consumers and businesses due to the security and conveni
