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1、CreatingaCultureofExecution JFKSpeechtoCongress Ibelievethatthisnationshouldcommititselftoachievingthegoal beforethisdecadeisout oflandingamanonthemoonandreturninghimsafelytotheearth JFKATRICEUNIVERSITY Wechoosetogotothemoon Wechoosetogotothemooninthisdecadeanddotheotherthings notbecausetheyareeasy
2、butbecausetheyarehard becausethatgoalwillservetoorganizeandmeasurethebestofourenergiesandskills becausethatchallengeisonethatwearewillingtoaccept oneweareunwillingtopostpone andonewhichweintendtowin Irealizethatthisis insomemeasure anactoffaithandvision forwedonotknowwhatbenefitsawaitus ButifIwereto
3、say myfellowcitizens thatweshallsendtothemoon 240 000milesawayfromthecontrolstationinHouston agiantrocketmorethan300feettall thelengthofthisfootballfield madeofnewmetalalloys someofwhichhavenotyetbeeninvented capableofstandingheatandstressesseveraltimesmorethanhaveeverbeenexperienced fittedtogetherw
4、ithaprecisionbetterthanthatofthefinestwatch carryingalltheequipmentneededforpropulsion guidance control communications foodandsurvival onanuntriedmission toanunknowncelestialbody andthenreturneditsafelytoearth re enteringatmosphereatspeedsofover25 000milesperhour causingheatabouthalfthatofthetempera
5、tureofthesunanddoallthis anddoitright anddoitfirstbeforethisdecadeisout thenwemustbebold PresidentJohnF Kennedy Upisnotaneasydirection TheChallenge AbilitytoExecute Leadershipwithoutthedisciplineofexecutionisincompleteandineffective Withouttheabilitytoexecute allotherattributesofleadershipbecomeholl
6、ow LarryBossidyChairman HoneywellInternational THEPOWEROFFOCUS 0 1 2 2 3 GoalsAchievedWithExcellence 11 20 4 10 2 3 NumberofGoals Aleaderwhosays I vegottenpriorities doesn tknowwhatheistalkingabout Hedoesn tknowhimselfwhatthemostimportantthingsare You vegottohavethesefew clearlyrealisticgoalsandprio
7、rities LarryBossidy RamCharan Execution TheDisciplineofGettingThingsDone NewYork CrownBusiness 2002 OurPartner WILDLYIMPORTANT importantadj 1 meaningagreatdeal havingsignificance valuewildlyimportantadj 1 ofvisionaryandstrategicimport carryingseriouseconomicconsequence potentialforunbelievablesatisf
8、actionofkeystakeholders causingintenseexcitementandenthusiasm WildlyImportantGoals TheBIGWIGS WhyWIGS RamCharan Synergy Focus 8StandardsofExecution ClarityCommitmentTranslationDisciplineEnablingCollaborationTrustAccountability Synergy Focus Dopeopleknowwhattodo 8StandardsofExecution LackofClarity Cl
9、arityCommitmentTranslationDisciplineEnablingCollaborationTrustAccountability Synergy Focus 8StandardsofExecution Dopeopleknowwhattodo 2 Dotheywanttodoit 3 Dotheyknowhowtodoit 4 Dotheysustainthecourse 5 Dotheyworktogether Clarity52Commitment52Translation43Discipline65Enabling32Collaboration49Trust59A
10、ccountability57 Synergy49 Focus53 XQ51 NationalAverages 2 xQResults IndividualsinTypicalOrganizations xQ TeamsinTypicalOrganizations Myorganization smostimportantgoalsaretranslatedtothegoalsofmyworkgroupIndividualtasksarereviewedatleastmonthlywithmymanagerWeworkinanatmosphereoftrustwherepeoplecanexp
11、ressdifferencesofopinionfreelyWeholdeachotheraccountablefordoingwhatwecommittodo 27 12 56 46 xQ TypicalOrganizations FourDisciplinesofExecution Focusonthe wildlyimportant notthemerelyimportant Buildmeasuresthatmotivate Translate30 000footgoalsintonewfrontlinebehaviors Winasateam MANAGERSWORKHARDBUTF
12、AILTOPROVIDEFOCUSANDDIRECTION Morethan2 5millionworkerswereaskedtoranktheirmanagersonascaleof77pre determinedcharacteristicsinthisFranklinCoveyProfilestudy Source FranklinCoveyProfileCenterAggregateReport 2002 Whereitbegan WorkCompass ExecutionTool FourDisciplinesofExecution 1 FocusontheWildlyImport
13、ant ExecutionDiscipline 1 FocusontheWildlyImportant Identify2or3 MUSTDO goalsStatethemsothattheyareself orientingandgalvanizingGainline of sightunderstandingandcommitmentallthewaytofront lineAlignresources recognition andincentivestoreinforcecommitment FourDisciplinesofExecution 2 BuildMeasuresthatM
14、otivate 2 BuildMeasuresthatMotivate Onceyoureachacertainlevel everyoneisgood andeveryonetrainshard Thedifferenceiswhoismoremeticulous willingtofindthesmallestincrementsoftime andasyougetolderandmoreexperienced thepercentagegainsgrowsmallerandsmaller Youhavetobecomeaslavetodata toperformanceindicator
15、slikepedalcadence andpoweroutputmeasuredinwatts Youhavetomeasureliterallyeveryheartbeat andeverymorselyoueat downtoeachspoonfulofcereal Ifyouweightoolittle youwon thavethephysicalresourcestogenerateenoughspeed Ifyouweightoomuch yourbodyisaburden Itisamatterofpowertoweight Whoknowswhenyoumightfindawi
16、nningmargininawindtunnelinDecember duringequipmenttesting Youmightfindanotherfractionoftimeinyourpositiononthebike orinahelmet orinthecompositionofawheel becausethesmallestthing likemovingyourhandsonthehandlebars couldmakeyouthreesecondsslowerover25miles LanceArmstrong FourDisciplinesofExecution 3 Translate30 000footgoalsintonewandbetterfront linebehaviors 3 TranslateGoalsintoNewandBetterActivitiesandBehaviors Thegoalsofmyworkgrouparetranslatedintomyindividualworkgoals 25 Myindividualworkgoalsar