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11、isiontodetermineallwhoinfluencetheofferingattributesInmanycasesitmaybealthreeConductingInterviews:IndividualvsGroupsInterviewingindiyidualcustomers问功epreferedmethodofgathering任evoiceOfthecustomer切仲eb6stjp-classcompanjss.Source:8estPracticesSurvey1994TheeightCustomer$APPEALSmodel一categoriesareexpandedintofactorsforeach来-category一etrmneeeeceorooennnValidateCustomerBuyingCriteria:CalibratetheAxeswithKeyCriteriaandRelativeValuetotheCustomer门一Rskeyeauea一EaddDucguieuasPasagm厂e人AntomyPeomace8eDnpmmaSpeeEseolteeDescaokeyCuuna7socaecegencesore门ucsutesauahncesDusnhcteyae
