《202X年市场营销导论》由会员分享，可在线阅读，更多相关《202X年市场营销导论（64页珍藏版）》请在金锄头文库上搜索。
1、 2020 6 7 1 2 2005 2020 1912 40 market 佻 2020 6 7 1 4 market 123 2020 6 7 1 5 1 1 1 PeterDrucker AMA 1960 AMA 1985 AMA 2004 仯 1 1 2 Needs Wants Demands 2020 6 7 1 12 2020 6 7 1 13 2020 6 7 1 14 2011 2020 6 7 1 15 500 2020 6 7 1 16 2020 6 7 1 17 5 1 2 3 4 5 2020 6 7 1 18
2、123 2020 6 7 1 19 3G 15 25 1 2 1 2 1 19 20 1 2 1 1 洦 T 1869 2020 1 1 19 20 1 1958 仯 仯 仯 2030 40 1930 仯 侺 2 2 2050 1 2 1 2 仯 1950 İ 仯 1 3 丶 2070 SMCMC 1 2 1 3 a b c d e 1 2 2 滮 1 3 1 1 3 1 3 2 1 4 1900 1920 1921 1945 1945 1980 1980 1990 1990 1 4 1 游 1 4 1 1 4
3、2 1923 1931 50 50 1956 1957 1 4 1 1 4 1960 19604PS 4PS 6PS 11PS1963 1969 1969 70 1977 2 1 1 4 1 1 4 80 1989 80 2 2 1 4 1 1 4 2 1 4 2 60 OperationsResearch ManagementScience 70 2060 Multidimensionalscaling MDS 淢 70 ConjointAnalysis 1 4 2 8090 JordanLouviereDanielMcFadden Conjoint DiscreteChoiceModel ConjointAnalysis 1 4 3 BusinessDrivenMarketingTheory HumanDimensioninMarketingTheory 1 仯 2 1 2 WilliamP Burgers 2004 1 5 2003 5 161 2 3 4 165 6 16
