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1、What sthebiggestonlineshoppingdayintheworld NotValentine sDay NotCyberMondayorBlackFriday TheyarethedaysthatfollowThanksgivingintheU S andusherinthestartoftheholidayshoppingseason ThewinnerisChina sSingles Day celebratedNovember11 or11 11 Valentine sDay情人节CyberMonday网购星期一usherin引领 引进 TheBiggestOnlin
2、eShoppingDay DoubleEleven 3minutes1billionand1hoursover12billionat00 03 TmalldoubleelevenshoppingCarnivalAlipayturnoverexceeded1billionyuan afterjust75seconds Alimobileterminalturnoverexceeded100millionyuan mobileonlineshoppingtransactionintheshortesttimetorefreshtheworldrecordbreaking100 Opening30m
3、inutes morethan170countriesandregionsoftheworldparticipateinashoppingspree Singles Daybeganasadayforunmarriedoruncoupledpeopletocelebratetheirlives Singlestudents lookingforanexcusetobuythemselvespresents starteditonNovember11 1993 reportedTheGuardian ItissymbolizedbythefournumberonesinthedateofNove
4、mber11 11 11 andisalsocalledDoubleEleven inreferencetothedayitwasstarted Haveyoubought 1111ShoppingCarnival thisday WhatAmazingHappens doyouknow 1111shoppingcarnivalcreatesanothermiracleShoppingCarnival AliBaba sT mallobtains120 7billionYuanoftransactionswithin24hours andthiseventhascausedtheChinese
5、people sgreatconcernfore commerce OnNovember11eachyear T malljustseemstobringpassiontopeopletocreatearetailmiracle thisdayseemscrazyforshopping 1111shoppingcarnivalhavebeenparticularlypopular AnnualNovemberandDecember mostofthesellerswouldhaveaclearancesaletoemptythewarehouseandgetthemoneyback SoNov
6、emberisanimportantsaleperiod Forthereason Manybusinesseshavecomeupwithmanymarketingmethods suchasdiscountcoupons Pricediscountattractmorepeopletopayattentionto1111carnival andultimatelytochooseshopping togocrazyshopping TheT mallhasalreadybeenthebellwetheroftheB2Cmarket MostofuswouldthinkabouttheT m
7、allwhenwehavetobuysomethingonline Why ThehugesuccessofT mallalsoarousegreatinterestone commerce morepeoplearereadytoparticipateinthee commerceteam andcompetewitheachother AndNovember11isnotjusttheshoppingfestivalofAlibaba itisbecomingouronlineshoppingsectionoftheChinesepeople justliketheUnitedStates
8、ShoppingFestivalonMonday IthinkthispatternisveryconducivetothedevelopmentofChina se commerceplatform Whydoespeopleshopcrazily consumptionofherdmentality从众心理 Conformityofthoughtreferstoindividualswhoareconsistentwiththemajorityofpeopleinasocialgroupofinvisiblepressure unknowinglyorinvoluntarily TMall
9、publicizeitselfthroughtheInternet televisionandothermultimediainordertomakepromotionsandcreateaveryfestiveatmosphere UndertheinfluenceofalotoftheoriginalTMallloyalconsumergroups manyconsumerswhodonotoftenusetheonlineshoppingwillparticipateintheactivities ThepowerofconformitywillhelpTmalltowinmorecon
10、sumergroupsandimprovesthesalesofTMall Shopaholics Shopaholicswhoareaddictedtoshoppingusuallycan thelpbuyinggoodswhethertheyneedthemornot Someprofessorthinkthatcorevalueisinspiredequalityconsumptiondemand demandandpowertogetherpromotedthedomesticdemand andtheyhaveapositiveattitudetotheevent Butaftera
11、burstofhotsales merchandisesaleswillgraduallybecomedepressed itwillbringalotofnegativeeffects andthenegativeeffectswillcontinuetospreadquiteawhile Inaddition manybusinesseswillgivemuchfalseinformation tothedetrimentoftheinterestsofconsumers andthusproducemanynegativesocialeffects Mostoftheconsumers
12、originalintentionsarethattheycanbuythecommoditiesinlowerdiscounts buttheyareusuallytrappedinswindles Therearetoomanyfakesintheonlineretailerswhichdamagetheinterestsofconsumers Manyofthecustomersdidn tmakerationalconsumptions Theyoftenbuysomethingtheydon treallyneedwhichresultsinfamilyconflictsandsoc
13、ialproblems ThisisconducivetotheexpansionofChina seconomicconsumption Butweshouldthinkabouttheprocess identifyandresolveproblems andtocreateamorepositiveandhealthierform Weshouldbemorerational Howtoperfecttheenvironmentofonlineshopping Reflections 1 Government Improverelevantlawsandregulations Stren
14、gthenthesupervisionandmanagement Howtoperfecttheenvironmentofonlineshopping Reflections 2 E commerceplayers Strengthentheconstructionofsecurity Makehonest civilizedandlegitimatemanagement Howtobuygoodsreasonably Reflections 2 Beawareofourpaymentcapacity Familyeconomicsituation bill 3 Dosomeotheractivities Self management attention Consumers 1 Makeaconcreteplan Plan list need
