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1、教案（单元备课） 第7单元共4学时单元Book IV Unit 7 Ads and Consumers教学目标Teaching Aims To talk about the power of ads To discuss celebrities social responsibility in promoting products To talk about the effects of product placement 教学重点和教学难点Key and Difficult Points1. Expressing how to talk about ads and discussing ho
2、w ads might affect consumers;2. Passage listening; 3. To talk about ads and consumers;4. Difficult phrases and sentences.教学进程（含单元教学内容、学时分配、教学方法、 辅助手段）ILead-in（导入 0.5学时） 1. Review: Review the useful words and expressions in unit 5.2. Openning up:Presentation: Q: Do you like to watch ads/commercials?
3、Encourage students to speak out the role of ads in our life.II. Audio Studio（听力 1.5学时）1. Listening skills: facts and opinions 2. Classroom exercises: Short Conversations ，short conversation and Passage One，two and three3. After-class exercises : Long conversation and passage Two in lesson two III. V
4、ideo Studio（视听1学时）Task: watch the video clip and think about the question: Obama Hawking Jacket?IV. Speaking workshop（口语0.5学时）Group DiscussionEight techniques used by successful advertisers1.Provide facts and figuresProve the superiority of a product with statistics and objective, factual informatio
5、n2.Convince people to “join the bandwagon” Imply that everyone is using a product, and that others should too, in order to be part of the groupV. Assignment and Consolidation（作业巩固0.5学时）1. Inspection of After-class exercises -2. After-class exercises : Preview：Unit 91) To practice opening up question
6、 2) To scan listening skill and speaking skillTeaching approachAudio-lingual approach, Task-based teaching approachTeaching aidsPictures; Multi-media; Power Point; Handouts; Audio and video clip作业和辅导1. After-class exercises :Passage listening: Passage Two 2.After-class exercises topic : What are the advantages and disadvantages of ads?3.After-class exercises : Preview：Unit 9主要参考资料新通用大学英语视听说教程，新通用大学英语视听说教程项目组备注2
