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1、 Chapter5 CompetitiveDynamics Decliningemphasisonsingle domesticmarketsandincreasingemphasisonglobalmarkets Advancesincommunicationtechnologymakecoordinationeasieracrossmultiplemarkets Advancesintechnologyandinnovationhaveincreasedcompetitivenessofsmallandmediumsizedfirms Nationalbarriersarefallingd
2、uetothenumberandscopeoftradeagreements GATT WTO NAFTA EEC EU FactorsLeadingtoMoreComplexRivalry CompetitiveDynamics Resultsfromaseriesofcompetitiveactionsandcompetitiveresponsesamongfirmscompetingwithinaparticularindustry CompetitiveRivalry Existswhentwoormorefirmsjockeywithoneanotherinthepursuitofb
3、ettermarketposition RelativeSize Speed Innovation Quality AbilityforActionandResponse Outcomes DriversofCompetitiveBehavior Awareness Motivation Capability CompetitorAnalysis InterfirmRivalry Attack Response LikelihoodofAttack FirstMoverIncentives LikelihoodofResponse TypeofCompetitive Action Depend
4、enceonthe Market ResourceAvailability Actor sReputation Competitive Slow Standard orFastCycle MarketTypes Competitive Sustained Outcomes Competitive Advantage Temporary Advantage Evolutionary Outcomes Entrepreneurial orMarket Power Growth Oriented Actions Feedback ModelofInterfirmRivalry Likelihoodo
5、fAttackandResponse DriversofCompetitiveBehavior Motivation Capability Awareness ModelofInterfirmRivalry LikelihoodofAttackandResponse Doesthefirmhaveappropriateincentivestoattackorrespond DriversofCompetitiveBehavior Motivation Capability Awareness ModelofInterfirmRivalry LikelihoodofAttackandRespon
6、se Doesthefirmhavethenecessaryresourcestoattackorrespond DriversofCompetitiveBehavior Motivation Capability Awareness ModelofInterfirmRivalry LikelihoodofAttackandResponse RelativeSize Speed Innovation Quality AbilityforActionandResponse Outcomes DriversofCompetitiveBehavior Awareness Motivation Cap
7、ability CompetitorAnalysis InterfirmRivalry Attack Response LikelihoodofAttack FirstMoverIncentives LikelihoodofResponse TypeofCompetitive Action Dependenceonthe Market ResourceAvailability Actor sReputation Competitive Slow Standard orFastCycle MarketTypes Competitive Sustained Outcomes Competitive
8、 Advantage Temporary Advantage Evolutionary Outcomes Entrepreneurial orMarket Power Growth Oriented Actions Feedback ModelofInterfirmRivalry LikelihoodofAttackandResponse CompetitorAnalysis ResourceSimilarity MarketCommonality ModelofInterfirmRivalry LikelihoodofAttackandResponse CompetitorAnalysis
9、ResourceSimilarity MarketCommonality Multipointcompetitiontendstoreducecompetitiveinteractions butincreasesthelikelihoodofresponsewhereinteractionoccursForexample airlinespriceflightssimilarlybutrespondquicklywhencompetitorsintroducepromotionalprices ModelofInterfirmRivalry LikelihoodofAttackandResp
10、onse CompetitorAnalysis ResourceSimilarity Docompetitorspossesssimilartypesoramountsofresources MarketCommonality ModelofInterfirmRivalry LikelihoodofAttackandResponse CompetitorAnalysis ResourceSimilarity MarketCommonality Firmsarelessinclinedtoattackafirmthatislikelytoretaliate Firmswithdissimilar
11、resourcesaremorelikelytoattack Firmswithsimilarresourcesaremorelikelytobeawareofeachother scompetitivemoves ModelofInterfirmRivalry LikelihoodofAttackandResponse RelativeSize Speed Innovation Quality AbilityforActionandResponse Outcomes DriversofCompetitiveBehavior Awareness Motivation Capability Co
12、mpetitorAnalysis InterfirmRivalry Attack Response LikelihoodofAttack FirstMoverIncentives LikelihoodofResponse TypeofCompetitive Action Dependenceonthe Market ResourceAvailability Actor sReputation Competitive Slow Standard orFastCycle MarketTypes Competitive Sustained Outcomes Competitive Advantage
13、 Temporary Advantage Evolutionary Outcomes Entrepreneurial orMarket Power Growth Oriented Actions Feedback ModelofInterfirmRivalry LikelihoodofAttackandResponse InterfirmRivalry Attack Response LikelihoodofAttack FirstMoverIncentives LikelihoodofResponse TypeofCompetitive Action Dependenceonthe Mark
14、et ResourceAvailability Actor sReputation ModelofInterfirmRivalry LikelihoodofAttackandResponse FirstMover SecondMover InterfirmRivalry Attack Response LikelihoodofAttack FirstMoverIncentives LikelihoodofResponse TypeofCompetitive Action Dependenceonthe Market ResourceAvailability Actor sReputation
15、Whetheracompetitorislikelytoresponddependsonseveralkeyfactors ModelofInterfirmRivalry LikelihoodofAttackandResponse TypesofCompetitiveActions GaugingtheLikelihoodofResponse Actor sReputation TypeofCompetitiveAction TacticalorStrategic MarketDependence CompetitorResources GaugingtheLikelihoodofRespon
16、se RelativeSize Speed Innovation Quality AbilityforActionandResponse Outcomes DriversofCompetitiveBehavior Awareness Motivation Capability CompetitorAnalysis InterfirmRivalry Attack Response LikelihoodofAttack FirstMoverIncentives LikelihoodofResponse TypeofCompetitive Action Dependenceonthe Market ResourceAvailability Actor sReputation Competitive Slow Standard orFastCycle MarketTypes Competitive Sustained Outcomes Competitive Advantage Temporary Advantage Evolutionary Outcomes Entrepreneurial
