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1、Productlifecycle SanLuhistory SanLuinterpretation Deer goodwisdom mechanismandbrave auspiciousandvigorous hasenjoyedthelegendaboutthedeer alsohasalotof Inshijiazhuang theeastisthewesthaswonadeer southofdeer Also everyplacehasabeautifullegend shijiazhuang whichislocatedinthecentralSanLuSanLuessence t
2、akeSaLu SanLugroupalsoSanLuborrowtheelves Accordingtothehistoricalreasonhou yue qinthedeer Allthealtogether Thedeerperson 一 Fromscratch establishesthedevelopmentofdairycooperativebasis SanLugrouppredecessorisin1956wasestablishedonFebruary16 by18raiseanimalsintothinkingof45membersinshijiazhuang hebei
3、organizeddairyproductioncooperatives happiness In1960 cooperative adairy afterseveralNaiYangrenamed becomethebiggestdairyfarmsofshijiazhuang Inthisperiod theproductionandoperationofenterprisesisstillagricultureproduction theproductsarealmostmilk In1964 dairysuccessfullydevelopedthe newshijiazhuang w
4、holesweetmilkpowder maineconomicindexreachedthestandard fillintheblankofshijiazhuangdairy In1968 enterprise Acowisraisedinestablishingacompletemanagementsystem powderprocessingequipmentstooperatefromalreadymasteredthebasictechnology Twoisintroduced includingcommercialTianWenHuaofcollegestudentsandte
5、chnicalpersonnel formedabackbonetroop enterprise stalentbasetoaccumulate Threeyearsofoperationiscompletedthecowprimitiveaccumulationofcapital therenewalofthematerialbasis In1973 throughtechnicalresearchanddevelopmentofacompletesuccess milkpowdercoatingproductelineproductiondoubled whilemilkqualityim
6、provedmarkedly thedevelopmentoftheenterprise themorebig dairymilkfactorywasrenamed shijiazhuang In1974 haveahighprofitsforenterprisestodevelopnewproducts thehose Enterprisesrealizedbysectortodairyindustryofchange 二 Theindustrializationoperation realizethefirstleap Afterthethirdplenarysession shijiaz
7、huangmilkfactorytograbopportunitiesfordevelopment strengthenthedevelopmentofresearch In1980 thestrengtheninghosetrialproductionhoseparticlesproductssellmorethan20provinces SanLu becomenationalattentionbrand In1983 theoriginalstoneJunemeetingheldmilkpowder milkfactory strivetobecomemilkpowderisoneoft
8、hepilotenterprise inNovember test andthesuccessofthequalifiedproductsproducedbylistedcompanies thestone milkpowder designatedproductionenterprise MilkpowderlaterSanLusoonbecamethemainstayofproduct itisSanLucareersuccessfullytrial producedlaidafoundation Between1980and1985 isacomprehensiveenterprised
9、evelopmentforsixyears Enterprisevariouseconomicalindex fixedassetinvestmentgrowth takingmultiplemodernscale initiallyformedfromcowsraisedtodairyproductsprocessingcomprehensiveone stopproduction In1984 milkfactorywasrenamed approved dairycompany Shijiazhuang Withtheinfantmilkpowdermarketgraduallymatu
10、re andproductstructure SanLuproductappearedtosolvetheshortage restrictthedevelopmentoftheenterprise 1986tomangedairy industrycompanyastheleaderofshijiazhuangtransverseeconomicorganization jointcorporation existedinshijiazhuang dairycowsandgraduallytookthe countryside milk thefirststepto create cowSa
11、nLu farmhouseholds feedingmanagementmodeofChinadairyarevolution alsomakethedevelopmentachievedSanLufirstleap 三 Implementationofcapitaloperation thesecondleap In1993 theSanLupowderproductionhasgrownthroughoutthefirst butisfacingthemarketsituation enterprise sproductioncapacity therefore tolimitagaina
12、gainSanLucoremanagementinnovation withbrandforboldflags withcapitaloperation collectivizeddirection Since1993 successivelyinmanybusinessdifficulties lackofscaleenterprise helpthejointofthepredicament expandthescaleofproduction In1995 theSanLuformedinthesamegroup theSanLuinApril CCTVchanneloneprime t
13、imebroadcastadvertising pioneeredChinadairyenterprisesinChinacentraltelevisionadvertisement milkpowder accompanyingyouSanLu life advertisementsopopular In1996 shijiazhuangSanLugroupCo ltd establishedinaccordancewiththecompanylawjoint stockcompany formedtheperfectgovernancestructure In1999 thefirstpr
14、ofessionalproductionofliquidmilkSanLudairyCo LTDwasestablishedinshijiazhuang marksSanLuformallybegandomesticliquidmilkintothemarket 2002 henanSanLuflowercowdairyindustryCo LTD foundedSanLumarksthebrandstrategyandgroupinthecentralplains theradiation into successfulstep Elaboratecapitaloperation stead
15、yexpansionoflowcost SanLugroupinBeijing tianjin hebei jiangsu shandong henan andanhuiprovincesandcitiesinguangdong hasmorethan30 enterprisesbecomedrydairyproducts dairyenterprisesgrain food liquidacidmilk meatproducts fivekindsofproductsandcompleteseriesmore andmassproductionenterprises themainecono
16、micindicators SanLu30 aboveaveragewas enterprisedevelopmentintothefastlane 四 Inthejointoffurtherascent Inthetideofglobaleconomicintegration domesticdairyenterprisesabroad toparticipateininternationalcompetitionisthenecessityofthedevelopmentSanLugroup withinternationalfamousdairymanufacturer NewZealandconstantnaturalgroupafteralongnegotiation on1stDecember2005jointventureagreementsignedbythenaturalgroup chinaspiracyrateoverthreemillionyuanRMB theSanLu43 ofthesharessubscribed June15 2006 thejointv
