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1、 IBM081 EnhancetheCompetitivenessofBoxesShops TeamTriple L Cecilia LiXiaokun Rainy LiuYing Wilson LiRongliang Introduction Outline Findings Recommendations Summary Cecilia Wilson Rainy Rainy Introduction background Methodology scope Introduction Introduction Introduction Slightinvestment Professiona
2、lsalesservice Cheap Convenient attractive Introduction Figureoutproblems sumupsuggestions improvingthecompetitivenessofboxesshops Introduction Introduction Findings FindingsOutline OverallStatus Goods Management SituationsaboutBoxesShop Findings OverallStatus 94 7 5 3 Haveyoueverheardthisretailmode
3、73 7 12 6 Howdoyouthinkabouttheoperatingstatusofboxesshop Satisfied Boxesshophasalreadydevelopeditspopularity however itstillhaslargeroomforimprovement Conclusion Findings Problemsaboutgoods 77 9 53 7 What sthebiggestdefectofboxesshop noqualitywarranty Thequalityofthegoodsneedsguaranteeandimprovemen
4、t Conclusion Findings Problemsaboutgoods Whatisthekeyindicatorforchoosingboxesshop 27 4 Howmuchdoyouspendonboxesshopeachtime Under50Yuan Reasonableprices Halfofrespondentsthoughtthatthereshouldbeapricelimitationforthegoods andallofthesepeoplepreferthepriceswithamaximumof100Yuan VariousKindsofgood 33
5、 3 Conclusion Settingreasonablepricesandalsoalimitationforthepriceareeffectiveapproachestoattractmoreconsumers Findings Problemsaboutgoods Whatisthedefectofboxesshop 60 unclassifiedgoods Moreover cosmeticsanddailynecessitiesaccountforalargepartofthegoods whilecraftsandfoodsarerarelyseen Conclusion I
6、ncomprehensivecategoriesofgoodsandinefficientassortmentarethegreatdrawbacksofboxesshops Findings Problemsaboutmanagements Wouldyouliketorentashopandrunit 77 89 wouldnotliketo 32 63 knewlittleabouthowtorunit Conclusion Theirsocialneedsarenotmet Thewaystheshopownerstoadvertise 66 67 advertiseonlythrou
7、ghtheposters 40 havenointerest Because Conclusion Advertisingapproachesweresimplexwhichledtoaresultthatfewcustomersknewthedetailsabouttheboxshopshencetheyhadlittleinterest Findings Problemsaboutthemanagements 77 89 oftherespondentsthoughtthatthemaindefectsoftheshopswerethelackofcommunicationwiththes
8、ellers Conclusion Shopownerslackcommunicationwiththeboxkeepers andthusfailtoensurethequalityofgoods Findings Problemsaboutthesituationofboxesshops Comfortableenvironment Theownstyleofeachshop 33 thoughtthatpeopleintheshopswereinamuddleandtheshoppingenvironmentswereunpleasant Conclusion Thereexistpro
9、blemsinboxesshops environmentanddecoratingstyle Findings Problemsaboutthesituationofboxesshops 46 32 ofpeoplechosetogoshoppinginboxshopsforitsconvenienceinlocation Hence itisnecessarytolocatetheshopswell Recommendations Goods Management Situationsabouttheboxesshop Recommendations Recommendationsongo
10、ods Wesuggestthat Checkonthequalityofthegoods Especiallyforcosmeticsandfood Provideoriginofthegoods Guaranteeafter saleservices Recommendations Recommendationsongoods Wesuggestthat ReasonablePriceslocationoftheshopstheconsumergrouptheconsumingcapacity Recommendations Recommendationsongoods Wesuggest
11、that Classificationclassifyintoseveralcategoriespastecardsindifferentcolorsondifferentboxes Recommendations RecommendationsonManagement Wesuggestthat Advertising InternetMedia shop frontadvertisements Recommendations RecommendationsonManagement Wesuggestthat Aperiodicalmechanism Makeanagreement Cont
12、actlistofboxkeepers Recommendations RecommendationsonSituationsabouttheboxesshop Wesuggestthat Decorationuniquestylefashionableelements Recommendations RecommendationsonSituationsabouttheboxesshop Wesuggestthat Location Ahighpedestrianflow Boxesshop Recommendations RecommendationsonSituationsabouttheboxesshop Wesuggestthat Insideenvironment closed circuittelevision oneortwoshopkeepers Summary Introduction Findings Recommendations Q A QuestionTime TripleLTeam GoodBye
