《《精编》CorporateKPIv20_ULK英文版》由会员分享，可在线阅读，更多相关《《精编》CorporateKPIv20_ULK英文版（18页珍藏版）》请在金锄头文库上搜索。
1、CorporateKPIv20 ULK英文版 MethodologyandRationaleofDevelopingCorporateKPIs CorporateKPIs BusinessStrategiesofHMGC BusinessObjectives KEYActivities CorporateKPIs Dept Responsibilities GlobalKPIsguide BestPractices BOTTOM UP TOP DOWN DevelopingCorporatelevelKPIsbasedonorganization sbusinessstrategies Dou
2、blecheck optimizeCorporateKPIstosupporttop downway Dept Responsibilities Dept Responsibilities Dept Responsibilities ProcessofdevelopingcorporatelevelKPIsofHMGC FollowingtheSMARTprinciplesofdevelopingKPIalignedwithbusinessstrategiesofHMGC takingthetop downwaytocascadebusinessstrategiestospecificcorp
3、orateKPI ExplorenewbusinessmodellocallyCreatevalueaddedOptimizeandimprovesupportingandservicecapabilitiestosubordinaries Salesvolumereachedto1millionuptoYear2010 Businessobjectives PerformanceIndicator PerformanceIndicator StrategiesofHMGC Strategicobjectives Technology localization Settinguptechnic
4、alcenterofChinaDevelopinglocalizedvehicleProvidingtechnicalsupportstosubordinaries Output valueadded Supportingnewentities establishmentSupportingnewplantsestablishmentTakingmeasurestofaceupwiththeupgrowthofafter salesmarket Operationalmanagement HR OptimizingreportingprocessatoperationallevelImprov
5、ingoperationalefficiencyAttractingandretainingtalentedpeopleOptimizinge commercesystem Branding BrandinglocallyCooperatingHQ smarketingcommunicationactivitiesProvidingsalessupportsforsubordinariesOrganizingcommonwealactivities KeyActivities KeyPerformanceIndicators KPI SMART AboutBSC BSC BalanceScor
6、e BSC Cardisapowerfultoolexistinginthemarkettomeasurethebusinessperformancefrom4aspects namelyFinance Customer ProcessandLearning development ThistoolcanbetterreflectthefollowingbalancesbetweenFinanceandNon finance Internalandexternal processandresult Customer Market Financearket Revenueincrease Cos
7、tcontrol Identifyingtargetedcustomerandsatisfyitsexpectation Process Learning development stablishingframeworktocontinuousimprovementandinnovation Excellentprocessing TechnicalmanagementRiskmanagementProductivity TalentdevelopmentServiceinnovationNewproductdevelopment MareketshareServicequalityClien
8、trelationshipdevelopment BSC ByusingBSCtool wecanmakesureifcorporateKPIisbalancedfromthe4aspects finance customer processandlearning development CorporateKPIsSummary FinancialKPIs Customer Market Customer Market Cont d InternalManagementKPIs InternalManagementKPIs Cont d Learning DevelopmentKPIs Com
9、prehensiveappraisal 附录1Appendix1 HowdotheCorporateKPIscomefrom CorporateLevelKPI BusinessGrowth BusinessObjectives KeyActivities Viewpointofappraisal KPI Developingnewbusinessmodellocallyandexploringnewbusinessopportunities Supportingnewentities establishment Supportingnewplantsestablishment Takingm
10、easurestofaceupwiththeupgrowthofafter salesmarket 2nd handscar andrentalbusiness Fastupgrowthofimportedcar ImprovingoverallROI Trackingandevaluatingthestatusofeachproject Trackingandevaluatingthestatusofeachproject Evaluatingiftargetedsalesrevenueachieved Increasingsalesvolumeofimportedcar ROICAGRfo
11、rmarketshare Optional Optional Optional Salesrevenueofimportedcar car spareparts ROI Optional BasedonMercerexperiencesinautoindustry BusinessObjectives KeyActivities Viewpointofappraisal KPI Improvingtheleveloflocalization technicalinnovation SettinguptechnicalcenterofChina Providingsupportstodevelo
12、plocalizedcar Technicalsupportstosubordinaries Trackingandevaluatingthestatusofeachproject Suggestionsofdevelopinglocalizedcar Effectivenessoftechnicalsupportstosubordinaries Optional Optional Subordinate sSatisfactoryappraisaltotechnicalsupport Effectivenessofinformationcollectionandanalysistargete
13、dtoChinamarketandcustomers Optional CorporateLevelKPI Technology Localization BusinessObjectives KeyActivities Viewpointofappraisal KPI ImprovingbrandimageandreputationinChinamarket CooperatingHQ smarketingcommunicationactivities Brandinglocally Providingsalessupportsforsubordinaries Organizingcommo
14、nwealactivities EvaluatingtheimplementationqualityofadvertisingandothermarketingactivitieslaunchedmainlybyHQ Evaluatingthequalityofadvertisingandothermarketingactivitiesrelatedtobrandimage SatisfactionIndexaimedforsupportingsubordinaries marketingactivities Numberofcommonwealactivitiesandquality Opt
15、ional Qualityofadvertisingaimedtobuildingbrandimage timely effectiveness marketawareness etc Subordinates SatisfactoryappraisaltoMarketingsupport Optional CorporateLevelKPI Branding BusinessObjectives KeyActivities Viewpointofappraisal KPI Improvinginternaloperationalefficiency andcost effectiveness
16、tolowercostandexpense Improvingtheefficiencyofinternalcommunicationsystem Improvingoperationalefficiency Optimizinge commercesystem Evaluatingthequalityofinformationcollection analysisandreporting Satisfactionindexofinternalsupporting Trackingandevaluatingthestatusofeachproject Effectivenessevaluationofinformationcollection analysis andreporting etc timely comprehensiveness accuracy Satisfactionindexofinternalsupporting Optional Improvingthesatisfactionindexofgeneralgoodsprocurement Accuracyofor
