《商务英语写作The Structure and Style of a Business Letter》由会员分享，可在线阅读，更多相关《商务英语写作The Structure and Style of a Business Letter（47页珍藏版）》请在金锄头文库上搜索。
1、Chapter2TheStructureandStyleofaBusinessLetter LearningObjectives Knowthestandardandoptionalpartsofbusinessletters Designandpresentinformationinanattractiveway Theoverview Meansofmakingbusinesslettersattractive Thequalityofletterheadedpaper Thepresentationoftheletter Thestructureoftheletter Thelangua
2、geandtoneused Thecontents 1 PartsofBusinessLetters2 PresentationofBusinessLetters 1 PartsofBusinessLetters standardpartstheletterheadthedatetheinsideaddressthesalutationthebodythecomplimentaryclosethesignature optionalpartsthereferencesthereturn sender saddresstheattentionlinethesubjectlinetheenclos
3、urenotationthecopynotationthepostscript TECHNICAL1606FifthAvenueESICNS SeattleWA99454 NC 201626 3150July30 2005PacificResources Inc 1160BishopStreetHonolulu HI99813AttentionMs AliciaChavez LadiesandGentlemenSUBJECT OFFICELETTERSTYLE Letterhead InsideAddress Date Attentionline Salutation SubjectLine
4、Ourofficepreferstheblockletterstyle asshowninthisletter SincerelyyoursTECHNICALDESIGNS INC EricMannEricMann ConsultantCommunityServicesDepartmentEM mefEnc Intra companystationeryandmemorandumformsCC Ms LauraShulteMr AndrewFarmer Body ComplimentaryClose OrganizationName Signature AuthorTitle Departme
5、nt ReferenceInitials Enclosure CopyNotation 1 Theletterhead sender saddress afirm spersonality Itincludesthecompany slogo name address telephoneandfaxnumbers email andwebsite ChinatexMansion No 19 JianguomenneiStreet Beijing 100005 ChinaTel 86 010 65281122Email Webmaster 2 Thereference 信件的编号 Filenum
6、ber departmentalcodeCodesassignedtotheletterby Yourref 来函 therecipient Ourref 本函 senderoftheletter Makesiteasiertofiletheletterandtrackitwhenrequired Ourref 本函档号Yourref 来函档号作者姓名的首字母 大写 打字员姓名的首字母 大小写均可 另 档案或部门编号也可能包括在内 Manyletterheadsprovidespacesforreference Wheretheletterheaddoesn tprovideforit thi
7、smarkmaycome 1 beforeorafterthedateE g Yourref TT PP10October 2005Ourref MM QQYourref TT PP10October 2005Ourref MM QQ 2 formasapartofthefirstparagraphofthereplyletterE g DearSir Thankyouforyourletter referenceTT PP of25December 2004 3 becenteredabovethebodyletterasasubjectheadingwithanunderline E g
8、DearSir Yourref TT PPThankyouforyourletterof25December 2004 3 Thedate British German day month yearAmerican othernations month day yearavoidabbreviations Jan 25 2004 orfigures 2 4 2004 Choosethestyleofyourtargetreader 4 Theinsideaddress recipient s nameandaddress Deliveryaddress printedorwritteninth
9、efrontmiddleoftheenvelope Toavoidambiguity wheneveryouwriteletterstoaforeigncountry alwaysincludethenameofthecountry evenifthecitymentionedisthecountry scapital Orderoftheaddress a thenameofthehouseb thenumberofhouseandthenameofstreetc thenameofcityortownd countyorstateanditspost codee nameofthecoun
10、try小大 Example theinsideaddress 10May 2010 attheleft handmarginbelowthedate MrDouglasCowlesGeneralManagerCowlesEngineeringCo Ltd12BrackenHillManchesterUK Tips Payattentiontothepostalserviceabbreviationforstate province andothersNY NewYork Pa Peen Pennsylvania Ca California Vic Victoria Que QuebecMA M
11、assachusetts Rd Road St StreetAve AvenueE g 234CommonwealthAve BostonMA23456 5 Attentionline 指明收信人 directthelettertoaspecificindividualorsectionofthefirm E g RichardThomas BaldwinsLtd 151GowerStreetLondon SC76DY EnglandAttention Mr CaveFORTHEATTENTIONOFMRJOHNTAYLER SALESMANAGERAttention ImportDept A
12、ttentionofMr Standard GeneralManagerFortheattentionofMr J G Donna SalesManager 6 Thesalutation 称呼 GreetingtotherecipientMatchtothecomplimentarycloseSeePage26 Courtesytitlesusedincorrespondence Dr foronewhoholdsadoctor sdegreeProf Professor foraprofessorMessrs thepluralformofMr usedonlyforcompaniesor
13、firmswhosenameincludesapersonalelement Esq forjudges magistrates barristersinAmericaandforasinglepersoninBritain followingthenameandseparatedfromitwithacomma e g JohnHayling Esq 7 Thesubjectline 主题行 Gist 要点 oftheletterCallattentiontothereason relativereferenceorbriefsubjectE g Re YourOrderNo 1513Sub
14、ject Men sShirtsOR DearMrsMarshallINTERNATIONALCONFERENCE 24AUGUST2011 InternationalConference 24August2011 8 Thebody OneParagraphcontainjustoneideaortheme andbeconciseasitcouldbe 这是书信的主体 表达发信人的意见 在信的开头有开头语 OpeningSentences 自成一节 在习惯上是用客套语先将收到对方的来信的日期 编号或查号 主题及简单内容加以综合叙述 使对方一目了然这封信是答复哪一封去信的 如果是第一次通信也
15、可以利用开头语作必要的自我介绍 9 ComplimentaryClose 在信的结尾一般有结尾语 TheclosingSentences 一般用来总结本文所谈的事项 提示对受信人的要求 如希望来函或电报订货 答复询问或作必要的声明等 结束语是一种客套用语 它应与前面的称呼相呼应 结尾语措辞的变化依据情况而定 通常有以下几种 1 写给单位 团体或不相识的人的信用 Yours very truly Very Trulyyours Yours very faithfully Very Faithfullyyours 2 写给尊长上级的信可用 Yours very respectfully Yours
16、 very obediently Yoursgratefully Yoursappreciatively 3 写给熟人或朋友的信可用 Yours Yoursever Yoursfraternally Yourscordially Yoursdevotedly 也可以将Yours放在后面 4 给亲戚或密友的信可用 Yours Yoursever Yoursaffectionately Yoursdevotedfriend Lovinglyyours Yourslovingson father mother nephew 10 Thesignatureandtyped outname Signature bothwrittenandprinted bythesender CharlesSmith signednameofsender infullforbusinesslettersnomatterhowfamiliaryouarewiththereceiver ManagingDirector position TheInternationalTradeCo nameofthecompan
