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1、U S TRAVELANDTOURISMOUTLOOKANDTRENDSResearch Idea Promotion TIAMissionStatement ThemissionoftheTravelIndustryAssociationofAmericaistorepresentthewholeoftheU S travelindustrytopromoteandfacilitateincreasedtraveltoandwithintheUnitedStates TravelandTourism 2003 America s3rdLargestRetailSalesIndustry 55
2、5billiontotalexpenditures 95billionintaxrevenueforfederal stateandlocalgovernmentsOneofAmerica sLargestEmployersEmploys7 2millionpeopledirectly Tourismis1st 2nd or3rdlargestemployerin30statesandtheDistrictofColumbia 158 4billionintravel generatedpayroll Source TravelIndustryAssociationofAmerica TIA
3、WhereWeWere TumblingfromthePeaksBetween2000and2003 Domesticbusinesstraveldown15 Domesticairlinetraveldown14 OverseastraveltotheU S down30 InternationalVisitorArrivalstoU S fromKeyCountries 2003 ChangeRecoveryto inmillions 2003 20002000ExpectedCanada12 7 14 2007UnitedKingdom3 9 162006Japan3 2 37Beyon
4、d2007Germany1 2 34Beyond2007France0 7 37Beyond2007Brazil0 4 53Beyond2007Argentina0 2 72Beyond2007 Source OfficeofTravelandTourismIndustries BrightSpot DomesticLeisureTravelSlowbutsteadygrowthStayclosertohomeHighwaytravelShortgetawaysVisitstosmalltowns ruralareasEconomize TravelPerformance FirstThree
5、Quarters2004 DuringJan Sept 2004 domestictravelupnearly3 Leisuretravelup2 0 exceededby6 8 gaininbusiness conventiontravelStronggainsinairandhotelvolumeover2003InternationaltraveltoU S exceedingexpectations Source TravelIndustryAssociationofAmerica VisitorTrendsOccurringMoreinPastYear Source TravelIn
6、dustryAssociationofAmerica PercentofTIAMembersReporting NTAOperators Products Source NationalTourAssociation PercentofNTAOperators RVTravelStrong 7 8 ofallU S vehicle owninghouseholdsownanRV upfrom7 3 in19977 2millionRVsontheroad comparedto6 4millionin1997RVShipmentsUp14 in2004RVRentalsUpNearly33 in
7、2003and2004Combined6 4 ofRVRentalsbyInternationalVisitors Source RecreationVehicleIndustryAssociation NationalParksandPublicLands NationalParkVisitationup4 throughNovember2004 SaleofParkPassesup8 SeeAmerica sNationalParkspartnershipwithTIA NationalParkServiceandNationalParkFoundation TravelPolicies
8、AirBusinessTravelers2004and2002 Source TravelIndustryAssociationofAmericaandNationalBusinessTravelAssociation PercentofAirBusinessTravelers AlternativeTechnologiesUsedByBusinessTravelersinPastYear 2004 Source TravelIndustryAssociationofAmericaandNationalBusinessTravelAssociation PercentofBusinessTra
9、velers EffectivenessandEfficiencyofTechnologytoReplaceTravel 2004and2002 Source TravelIndustryAssociationofAmericaandNationalBusinessTravelAssociation PercentofAirBusinessTravelers TopTwoBoxes AUTOTRAVELPERFORMANCE U S autotravelup2 throughSeptember2004Stillholdingupdueto Shiftsfromair especiallyfor
10、short distancetripsCloser to hometravelIncreasinginterestinfamilytravelIncreasedinterestinRVs AirlineTurbulence Domesticairtravelup5 over2003 butstill10 below2000 Internationalisup14 over2003 butbetteryet up5 over2000 ExchangeratesmakeU S evenmoreofabargainUSAir UnitedandATAinbankruptcyAirlinelosses
11、 8billionin2004 23billionbetween2001 2003 U S HotelPerformanceStrengthensIn2004 Source SmithTravelResearch ChangeoverPriorYear ChangestoDomesticAdvertisingandMarketingPrograms Source TravelIndustryAssociationofAmerica Among90 ofMemberswithDomesticMarketingPrograms WhereareWeGoing Americans EconomicA
12、ssessmentsAreMixed 41 nowrateeconomicconditionsaspositive upslightly48 sayeconomygettingbettervs 42 whosayitisgettingworseNoticeabledeclineincitingeconomyasmostimportantproblemfacingAmerica now30 vs 38 40 inautumnof2004Only33 saysit sagoodtimeto findaqualityjob vs 62 whosayit sabadtime Source Gallup
13、Surveys U S LeisureOutlook LeisuretravelintentionsremainstrongTrendsofthelastfewyearswillcontinuebutsomereturntomorenormalpatternsGrowthinairtravelexceedingthatofautotravelContinuedfocusonfamilyandconnectionsbutgreaterparticipationinotheractivitiestooSpendingup4 in2004over2003 DomesticLeisureTravelW
14、illContinuetoGrowSlowly MillionofPerson Trips Source TravelIndustryAssociationofAmerica DomesticBusinessTravelWillRisebutStillBelow2000Levels MillionsofPerson Trips Source TIAandGlobalInsight Note Doesnotincludecombinedbusiness leisuretravel U S HotelPerformanceExpectedtoRemainHealthyin2005 Source S
15、mithTravelResearch ChangeoverPriorYear ForecastsforGrowthinU S DomesticTravel 2005 TotalDomesticPerson Trips2 0 Leisure1 7 Business3 6 Auto2 0 Air2 0 HotelRoomDemand3 0 Source TIA ATA SmithTravelResearch InternationalVisitsExpectedtoIncreaseAgainin2005 ArrivalsinMillions Source OfficeofTravelandTour
16、ismIndustries OTTI TravelExpendituresWillContinuetoRise p preliminary f forecast Billions Source TIA OTTI OnlineTravelPlanningSteadyandBookingContinuestoRise Source TravelIndustryAssociationofAmerica Millions HowWeSellandDistributeTravelChangedForever InternetforleisureandbusinessPricingmoretransparent consumerincontrolEncourageslatebookingsIncreasescompetitionOnlinehotelsalessoaring What sAhead LongTermTrends Whowillbetomorrow stravelersandwhatwilltheydo Howwilltechnologyandchangingwork leisure
