《（英语毕业论文）商业礼仪在商业谈判中的作用-The Role of Business Etiquette in Business Negotiation.doc》由会员分享，可在线阅读，更多相关《（英语毕业论文）商业礼仪在商业谈判中的作用-The Role of Business Etiquette in Business Negotiation.doc（25页珍藏版）》请在金锄头文库上搜索。
1、The Role of Business Etiquette in Business Negotiations Abstract With the development of China s economic the business trade is happened frequently among the world especially for China and America When doing business between two countries it must lead to great impact on the business etiquette becaus
2、e of the culture differences between two countries And the business etiquette is a very important part in business negotiation Under the different culture circumstance it will form the different business etiquette On international business activities people must get to know the business etiquette of
3、 this country by knowing the culture differences so as to achieve the goal The business negotiation will be failed if people do not know the country s business etiquette Therefore it is very important to have a study on the business etiquette among the countries before doing international business T
4、his paper aims to prove the important role of business etiquette in business negotiation Moreover the definition of business etiquette and business negotiation are introduced as well as the non verbal communication etiquette This paper also analyzes the the cultural differences between the etiquette
5、 norms in China and western countries including the basic etiquette forms appearance and behaviors etiquette greeting etiquette addressing etiquette table etiquette and so on in order to present the knowledge of business etiquette between China and western countries so as to have a successful busine
6、ss negotiation especially in the international business negotiation Key words business etiquette culture differences business negotiation international business 摘要摘要 随着中国经济的飞速发展 对外贸易越来越频繁 特别是中美两国的 当 两国进行贸易交易时 由于两国的文化差距必然会导致两国的商务礼仪差异的 影响 而商务礼仪又是在商务洽谈中重要的一部分 不同文化环境下会产生不 同的商务礼仪 在国际商务活动中 为了达到交际的目标 就必须要从
7、文化差 异的这个角度去了解中国国家的商务礼仪 如果不了解对方国家的商务礼仪 两国的商务洽谈可能会失败 因此 在进行国际贸易之前 对各国的商务礼仪 知识进行了解是非常重要的 本文旨在证明商务礼仪在商务谈判中起着举足轻 重的作用 不仅介绍了商务礼仪和商务谈判 并且介绍了非语言交际中的商务 礼仪 同时分析了中西方国家的商务礼仪的文化差异包括基本商务礼仪 外表 和行为礼仪 见面礼仪 称呼礼仪 餐桌礼仪等 本文主要是使大家了解商务 礼仪的知识 以便在商务洽谈特别是国际商务谈判时获得显著的成功 关键词关键词 商务礼仪 文化差异 商务谈判 国际商务 Contents Introduction Chapter
8、 1 The Definition of Business Etiquette and Business Negotiation 1 1 The Definition of Business Etiquette 1 2The Definition of Business Negotiation Chapter 2 The Principals of Business Negotiation and the Importance of Business Etiquette 2 1 The Principals of International Business Negotiation 2 1 1
9、 Equality principle 2 1 2 Mutual benefit principle 2 1 3 Politeness principle 2 1 4 Information principle 2 2 The Important Role of Business Etiquette 2 2 1 Improving the Business Staffs Quality and Enterprises Images 2 2 2 Establishing Good Interpersonal Relationships 2 2 3 Creating Cheerful Atmosp
10、here Among Staff 2 2 4 Improving Business Efficiency Chapter 3 The Role of Etiquette in Business Negotiation 3 1 The Role of Nonverbal Communication Etiquette in Business Negotiation 3 1 1 The Differences between Verbal and Non verbal 3 1 2 The Role and Significances of Non verbal Communication 3 2
11、The Cultural Differences Between the Etiquette Norms in China and Western Countries 3 2 1 The Basic Etiquette Forms 3 2 2 Appearance and Behaviors 3 2 3 Greeting Etiquette 3 2 4 Addressing Etiquette 3 2 5 Drinking Etiquette 3 2 6 Business Dinner Etiquette 3 3 Etiquette Norms of Communicative Functio
12、n Conclusion References Introduction Under the effects of economic globalization international business activities are increasing thus business negotiation is inevitable In order to achieve the transaction the strategies and skills of business negotiation are of importance business etiquette is the
13、basic requirement during the process of business negotiation Business etiquette has become a vital pragmatic strategy of the business negotiation Therefore nowadays it requires people to have a deep understanding of business negotiations and do research on it Business negotiators can get more econom
14、ic benefits by using this strategy In addition decent conversation can build a good image of cultural literacy and professional morals of negotiators Some business cultures attach more importance to the quality of trade with others than the instant benefits The focus in Chinese business culture tend
15、 to establish relationship then reaping the instant benefits Business etiquette in every aspect attaches respect and consideration for the counterparts and makes it convenient for all those involved as fruitful and builds mutual trust and long term interests The applications and awareness of etiquet
16、te strategies in the process of business negotiation will affect the result of the negotiation In business negotiation the two sides are both cooperative and competitive Under the premise of cooperation all parties want to get maximum interests which need to use appropriate language to realize especially the etiquette strategy With the rapid development of China s economy as well as China s entrance to the WTO the business activities in China are increasing especially those between China and wes
