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1、中英文日报导航站 内部资料，注意保密华为移动产品展厅培训教材展厅技术部 编辑华为技术有限公司2005前言本课程通过对华为移动产品发展历程、产品结构、功能、性能、产品卖点、典型应用实例、与竞争对手的比较以及产品发展趋势的讲解，辅以学员自己的讲解演练和展厅讲解实习，使学员不仅掌握华为移动产品主要特点、技术优势、典型应用等知识，而且掌握基本的宣讲技能和技巧。学完本课程后，学员能够达到：l 了解华为移动产品研发、市场应用情况l 掌握华为移动产品基本结构、功能和特性l 掌握我司移动产品机会点和推广策略l 掌握基本宣讲技巧l 能够对一般专业性的市场客人和各类非市场客人进行公司产品讲解，为今后的市场营销工作
2、打下良好基础。目录第一章 WCDMA讲解词5第一节华为WCDMA概述51.1 Huawei WCDMA introduction51.2 Activities in UMTS industry61.3 Major events of Huawei UMTS6第二节展台展板讲解词62.1 Poster1: Long-term Accumulation62.2 Poster2: Telfort Project62.3 Poster3: 4 commercial networks72.4 Poster4: Introduction of China Mobile T-Project72.5 Post
3、er5: Introduction of abundant 2G/3G interworking experience82.6 Poster6: UTRAN with high performance8第三节演示业务介绍83.1 Video on demand (VOD)83.2 Video Phone(VP）83.3 UMTS Video conference interworking with NGN (VC）83.4 Media Streaming Service83.5 Web-surfing via Bluetooth PDA combined with UMTS handset83
4、.6 CMB (Cell Multimedia Broadcast) also called simplified MBMS83.7 Uplink 384kbps Services8第四节展台设备介绍84.1 UTRAN for Better Coverage and Higher Performance84.2 RAN equipments introduction94.3 Advanced CS Core Network104.4 CN CS equipments introduction114.5 Versatile PS Core Network114.6 CN PS equipmen
5、ts introduction114.7 Experienced Radio Network Planning12第二章 CDMA2000 讲解词13第一节展板介绍131.1Global Applications of Huawei CDMA2000131.2 End-to-end solution of Huawei CDMA2000141.3 Huawei SoftSwitch technology151.4 No.1 supplier of CDMA450 worldwide16第二节 展台设备介绍172.1 Huawei softswitch of CDMA2000172.2 Huaw
6、ei HLR172.3 Huawei PTT iPAT9830172.4 Huawei PDSN182.5 Advanced CDMA2000 BSS182.6 CDMA2000 Handsets & Terminals19第三节 演示业务介绍193.1 Abundant EV-DO high speed data service19第三章 GSM/GPRS产品讲解词21第一节 GSM/GPRS应用介绍21第二节 展台设备介绍212.1 MSC/HLR212.2 GPRS/EDGE222.3 BSC (the equipment isnt shown here)242.4 Serials of
7、 BTS Products24第一章 WCDMA 第一节 华为WCDMA概述1.1 Huawei WCDMA introductionHuawei has been investing heavily in 3G and currently there are over 4000 engineers engaged in the R&D of 3G system with global 3G R&D institutes in Shenzhen, Shanghai and Beijing of China and Sweden, India and the United States. Hua
8、wei has already successfully deployed its commercial UMTS total solution. In fact, more and more operators are now placing their 3G confidence in Huawei.Huawei is one of the few vendors that have achieved commercial applications (10 commercial networks and over 30 trial networks). Commercial contrac
9、ts include those with Sunday in Hong Kong, Etisalat in UAE, Emtel in Mauritius, TM in Malaysia and Telfort in the Netherlands. Hong Kong is one of the worlds most competitive mobile markets. With high performance, mature product and quick response to customers requirement, Huawei was selected by SUN
10、DAY from five global equipment vendors (others are Siemens, Alcatel, Nortel and ZTE).Etisalat, one of the worlds top 500 companies, provides telecommunication services to the United Arab Emirates and is one of the leading service providers in the Middle East Region. On Dec. 24, 2003, Huawei helped E
11、tisalat launch UMTS services in UAE, enabling Etisalat to become the first company in the Middle East and the Arab World to introduce UMTS network.Telekom Malaysia(TM) is the biggest telecom operator in Malaysia and holds a very high position in the telecom market of Asia Pacific. In September of 20
12、04, after strict trial network test and competition among Ericsson, Nokia, Siemens, Alcatel, and Huawei, Huawei won the commercial contract from TM to cover the booming area of Malaysia. In this commercial network, Huawei RAN inter-works with Nokia CN, and proved its excellent interoperability.In De
13、c.8, 2004, Telfort, Netherlands selected Huawei as their partner on 3G and takes Huawei as the sole UMTS supplier. Huawei will help Telfort to build a nationwide and high-quality UMTS network in Netherlands with a coverage of the whole country including all the main cities like Amsterdam, Rotterdam,
14、 Hague, etc. Huawei will deliver a turnkey solution, giving Telfort full UMTS capabilities, interworking with its existing GSM and EDGE platforms and readiness for HSDPA. With Huawei innovative distributed UMTS solutions, Telfort can achieve 30% Opex and Capex saving. Just like the CEO of Telfort sa
15、id “Huaweis technological and innovative skills are really impressiveWe are confident that Huawei will help us to develop innovative and cost effective data solutions for our customers and look forward to a prosperous relationship with them. Here are some key points of this case:1. Huawei will provide an end-to-end solution based on R4 architecture for Telfort. 2. Network covers 99% population of the Netherlands3.
