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1、SWOT Analysis Report on Xiaomi CompanyI.Company synopsisXiaomi company is founded by Lei Jun, a total of seven founders, respectively, founder, chairman and CEO Lei Jun, co-founder and CEO Lin Bin, co-founder and vice president Li Wanqiang, Zhou Guangping, Huang Jiangji, Liu De, Hong Feng.Launched a
2、t the end of 2010 mobile phone real name community m chat, launched in six months registered users exceeded . In addition, the company also launched mobile phone operating system MIUI, the end of the year 6 MIUI community of over active users. In August 16, 2011, the company through the media of com
3、munication will be officially released Xiaomi mobile phone. M chat, MIUI, Xiaomi mobile phone is the product of three big core technology of Xiaomi.1. Cultural declaration of Xiaomi Xiaomi people like innovation, fast Internet culture, not a boring meeting and process. Partnership working atmosphere
4、 of equality, relaxed, enjoy with technologies, products, design and other top talent joint venture growth of pleasure.A very common name Xiaomi, but we have never mediocre, because the Xiaomi person is composed from the domestic IT companies, Microsoft Google, Jinshan Master, do not think that they
5、 will only play to their talents in front of the computer, the real genius and expert will let you can feel their creative at any time.2. The origin of the name of XiaomiLei Jun introduce the origin of the name of Xiaomi, said Xiaomi pinyin is Mi, the first is Mobile Internet, Xiaomi to do mobile In
6、ternet Co; followed by mission impossible, Xiaomi to complete can not complete the task; of course, we want to conquer the world with Xiaomi and rifle. Finally, we hope that the sweet name Xiaomi become friends. In addition, Xiaomi new LOGO upside down is a heart, a little bit, means that allows the
7、 user to save a dessert.3. Important events of XiaomiIn 2010 October-2011 year in July in 2011 August research and development to complete closure of research and development.In August 16, 2011, Xiaomi mobile phone conference held in Beijing 798 Art Center D PARK Beijing club, officially released Xi
8、aomi mobile phone.In September 5, 2011 the Xiaomi mobile phone began to accept online booking.In October 20, 2011 the Xiaomi mobile phone began formal sale.In May 29, 2012, the company through the booking and sales of Xiaomi mobile phone telecommunication edition, sold units.In June 26, 2012, the co
9、mpanys chairman and CEO Lei Jun announced, the company has completed a new round of financing of $ , this round of financing the company at a $ valuation, investors are the top international investment company, but did not disclose the specific name.In February 5, 2013-2 month 16 days, 10 noon,Xiaom
10、i mobile phone 2, 1s open purchase.In February 14, 2014, red mobile phone (Telecommunications Edition) published, and in February 20th will be officially opened on sale, at the same time, Xiaomi 3 Telecom version will also be launched in February 25th.In April 22, 2014, the company and the Xiaomi d
11、omain to the original domain name X, the access will be automatically jump to a new domain name.4. Main businesses of Xiaomi M chatM chat, Xiaomi production of a span of iPhone, Android, Symbian mobile phone platform, mobile, Unicom, cross telecom operators in the mobile phone terminal free instant
12、messaging tool, through the mobile phone network (WiFi, 3G, GPRS), can tell you m chat contact information communication in real time, take pictures and audio, only consumption of network flow.1)Free news: mobile phone message to save money and effort.2)Real time state: that is input, and can know w
13、hether the message is received, whether to have see.3)Free file transfer: no longer hard typing. With our graph have a look.4)Xiaomi network interworking and have a convenient communication with the world.5)Friends share: we have recently what interesting gossip? Dont out!MIUIMIUI is a Android mobil
14、e phone operating system the company customized, MIUI for native Android system more than 100 improvements, in June 1, 2010 officially released, users covering 23 countries, highly mobile phone fancier chase.MIUI devotes to the most extreme in the intelligent mobile phone calls and text messages for
15、 experience, the original features of the MIUI interface system, the perfect matching of the China the use habit of the user, is China first Internet development mode of mobile phone operating system development team, according to the feedback of MIUI community fancier improvement, weekly update ite
16、ration. MIUI has the worlds largest mobile phone theme library, changing theme of individuality and lock screen mode, can carry out local custom flexible.Xiaomi mobile phoneXiaomi mobile phone is specially designed for mobile phone fancier level control to create a high quality intelligent mobile phone. Lei Jun is Xiaomis chairman and CEO. Design of ID mobile phone all by Xiaomi from within Motorola hardwar
