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1、BECHIGHERLetterWriting 九大常用公务信函 申请信资询信推荐信感谢信投诉信道歉信邀请信订货信建议信 Letter例题 YourcompanyhasbeenapproachedbyanAmericanmotorvehiclecompanywhichwantsyoutoactitsagent sellingitsproductsinyourcountry YouhavebeenaskedtowritebacktotheUSfirm Writetheletter givingadescriptionofyourcountryanditsmarkets Describethesor
2、tofproductswhichsellwellinyourcountry thekindofcustomersthatmightbeinterestedinAmericanvehiclesandwhatproblemstheUScompanymightface Write200 250wordsonyourAnswerSheet Letter的两种基本格式 BlockStyle要求letter每部分从左边顶格写起 段落之间空一行 IndentedStyle信头和信内地址缩行写 它要求每一行均比上一行缩进一格 呈梯形状 日期位于右上方 结尾敬辞位于中间偏右处 Letter写作规范 Saluta
3、tion常用的表达 DearSirorMadam YoursfaithfullyDearMr Miss Ms Smith YourssincerelyTowhomitmayconcernSmith YourssincerelyDearJohn Bestwishes 关系比较亲密 注意 英式 末尾逗号 美式 末尾冒号英式 Mr Mrs Messrs 不加点 美式 Mr Mrs Messrs 加点 日期写作 英文日期的四种写法 12June 2012 12thJune 2012 June12 2012 June12th 2012 书信的写作框架 开头段写作 若是主动去函 一般则写 个人 公司介绍
4、写作目的 若是回函 一般则写 表示收到来信 写作目的 回函常用的表达方法 Thankyouforyourletterof dated15July Withreferenceto Furtherto Inreplyto WithregardtoWehavereceivedyourletterof date enclosing Apointinyourlettergivesusgreatconcernthat 告知写信目的 Iamwritingtoenquireabout Iamwritinginthepurposeof Iamwritingtoconfirm Iamwritingwithrefe
5、renceto 中间部分的写作 基本原则 每一段落展开一个提纲 一般有4个提纲左右 每个提纲用3 4句话展开 改写提纲一改写提纲二改写提纲三改写提纲四 中间段常用的连接词句 引入提纲主题 的表达方法Asto forWithreferenceto Furtherto Withregardto RegardingIntermsofInregardstoConcerning 表明原因 ThisisowingtoDuetoAsaresultofBecauseofOnaccountof 要求采取行动 Pleasecouldyou Pleasedomeafavorto Wewouldbegratefuli
6、fyoucould Wewouldappreciateitifucould assoonaspossible 结尾段 有问题请告知我方 表示感谢 期待回应表示 有问题请告知我方 的表达 1 Shouldyouhaveanyquestions pleasedonothesitateto 2 Ifyouhaveanyfurtherquestions pleasecontactmeon 3 Pleasefeelfreetocontactmeifyouhaveanyfurtherquestions 表示 感谢 的表达 1 Myappreciationtoyouforyourgeneroushelpis
7、beyondwords 2 WordsfailmewhenIwanttoexpressmysinceregratitudetoyou 3 Itakethisopportunitytoshowmyheartfeltappreciationforthekindassistanceyourenderedme 期待回应 Ilookforwardtoreceivingyourreply order products etc Lookingforwardtohearingfromyou Sample DearSirs ThankyouverymuchforyouletterdatedJuly10th 20
8、08 invitingustoactasyouragenttosellyourvehiclesinChina Wereallyappreciateyourinterestinourfirmandarewritingtodiscussthedetailsofthecooperation Asyoumayknow Chinaisahugemarketwith1 3millionconsumers whoseGDPhasbeengrowingataround10 inpastdecadeseversincereformandopening upin1978 Therefore wecanpredic
9、tthemarketpotentialhereishuge However Chinaisstilladevelopingcountry andcustomersherestillcannotaffordtheluxurycars Asaresult small sizedandenergy savingautomobilesarefavoredbyconsumershere asillustratedinthesalesbulletinpublishedbytherelevantauthorities Intermsofpotentialcustomers successfulbusines
10、smen citywhite collarsforforeigncompaniesandcivilservantscouldgraduallyimprovetheireconomicsituationandbecomeyourtargetcustomers Asforthepossibleproblemswemightface Iwanttodrawyourattentionisthepossiblestiffcompetition insufficientinfrastructureandthelackofparkingfacilitiesinChina Whendesigningyourp
11、roductionaswellasmarketingStrategies Ihopeyoucouldtakethesethornyissuesintoconsiderationandgetwellprepared However withthespeedyeconomicdevelopment weareconfidenttheseproblemswillbeworkedoutandyourproductswillhaveabrightfutureHere Welookforwardtoourfuturecooperationandbelieveritwillleadtoourmutualbe
12、nefit Exerciseone YourcompanyhasbeenapproachedbyabigBritishtelephonecompanyaskingyoutobetheagentinChinafortheirnewmobilephones YouhavebeenaskedtowritebacktotheBritishfirm Writetheletter givingadescriptionofyourcountryanditsmarkets Describethemobilephonemarketatthemoment itslikelydevelopmentandfuture
13、andwhattheBritishfirmwillneedtodotocompete IndicateanyparticularproblemstheBritishcompanymayhavetoface Write200 250wordsonyouranswersheet March16 2003DearMr Robinson Thankyouforyourletterof6March2003 askingifwewouldconsidermarketingyournewmobilephonesinChina Inprinciple wearedefinitelyinterested but
14、weneedtomakecertainfactscleartoyou Somefiveyearsago therewereveryfewmobilephoneusesinChina Now useofmobilephonesisacceleratingeverydayandmorepeopleusethemasessentialtoolsintheworldofbusiness Withapopulationofonebillion China smarketformobilephonesisextremelypromisingatthemoment butsomemajorcompanies
15、inthisfield suchasMotorola EricssonandNokia alreadyhaveastrongbasethroughoutChina ChinaTelecomstillhavethemonopolyofprovidingthenetworkservicethroughoutChina but byanalogywithwhathashappenedinothercountries anenormousdemandforcheapmobilephonesandcheapservicewillprobablycauseChinaTelecomtoloseitsserv
16、icemonopoly Youshould therefore bethinkingintermsofsettingupanetworkinChinaandnotjustsellingtelephoneequipment Therearesomeproblemyouwillhavetoface MobilephonemanufacturersinChinanowareconstantlyupgradingtheirmodels makesthemsmaller andevengivingthemtheabilitytosendandreceivefaxande mailmessages Youwillneedtoprovideallthesefacilitiesandmore Chinesecustomsdutiesareveryhighand therefore wewillneedtoset upjoint venturefactoriesinChinaitself toavoidprohibitiveimporttaxes Ihopetheaboveinformationishe
