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1、n更多企业学院： 中小企业管理全能版183套讲座+89700份资料总经理、高层管理49套讲座+16388份资料中层管理学院46套讲座+6020份资料国学智慧、易经46套讲座人力资源学院56套讲座+27123份资料各阶段员工培训学院77套讲座+ 324份资料员工管理企业学院67套讲座+ 8720份资料工厂生产管理学院52套讲座+ 13920份资料财务管理学院53套讲座+ 17945份资料销售经理学院56套讲座+ 14350份资料销售人员培训学院72套讲座+ 4879份资料What are you offering the customer?你能提供什么客户？A business concept
2、solves a problem or meets a need on the market. One of the keys to success is therefore to see what needs or problems customers have and then to offer them a solution.企业的经营理念能够解决问题，或满足市场需要。成功的关键之一是因此看到什么需求或问题的客户，并为他们提供了一个解决方案。Your business concept can be selling an established service or product in
3、a new way focusing on a completely new customer group selling a completely new service or product您的业务概念可以会既定的服务或产品在出售出售一个全新的服务或产品的全新客户组为重点的新方法Identify what is unique about your business Sometimes there is room on the market for several actors selling the same service or product, but it is often valu
4、able to identify your own market profile.确定哪些是唯一对您的业务有时有房在市场销售的相同的服务或产品，几个演员，但却往往有价值来确定自己的市场配置文件。A good business concept answers the following questions: Who is the customer? What can the business offer the customer? What is unique about the offer for the customer?良好的商业概念回答了下列问题： 客户是谁？什么可以业务提供客户？关于为
5、客户提供独特的是什么？Consider what entrepreneurs in other industries do that could inspire you in your operations to develop your business concept and your business.考虑什么企业家在其他行业做，能够激励你在您发展您的业务概念和您的业务的操作。You should be able to answer the following questions about your business concept:您应该能够回答下面的问题对您的业务概念：What i
6、s the purpose of my business on the market?我在市场上的目的是业务的什么？Is there a need for my product or service?是否需要我的产品或服务吗？On what market or markets is my business operating? Who are the customers?我的业务经营上哪些市场或市场？客户是谁？Is my business concept unique? If not, what distinguishes my business concept from competitor
7、s?我的经营理念是唯一的吗？如果不是，与竞争对手的区别在于我的业务概念吗？What will make customers choose my business ahead of competitors?什么会让客户选择我的竞争对手领先的业务？What are the key profitability factors for my business?为我的企业的盈利能力的关键因素是什么？Is my business concept affected by cyclical changes in the economy?我的经营理念被受经济的周期性变化吗？Make a business pla
8、n制定业务计划No matter what you work on, you have everything to gain from planning your start and being well prepared. This is usually called making a business plan. In the business plan you describe how you are going to put your business concept into effect so that you have clear objectives for your oper
9、ations. Think through your business concept carefully before starting up. Describe不管你什么工作，你会得到一切从规划启动和人，以及编写。这通常被称为制定业务计划。在业务计划中你描述你如何使您的业务概念生效，以便为您的操作有明确的目标。三思通过您的业务概念做起。描述what good or service you want to sell什么好或您要销售的服务who is going to buy the good or service谁来买好或服务what the market looks like市场是什么样子
10、your advantages and disadvantages compared with competitors您与竞争对手相比的利弊Your business plan has to develop along with your business您的业务计划，随着您的业务When you yourself have a good grasp of what you want to do in your business and how it is going to be done, you can be more convincing in getting other people
11、to listen and take an interest. Suppliers and customers may also be interested in seeing your business plan. Your business plan has to be a living document that keeps pace with the development of your business and is updated regularly.当你自己掌握您要在您的业务和如何去做时，你可以得到倾听和感兴趣的其他人更令人信服。供应商和客户可能还想看看你的商业计划。您的业务计
12、划必须是一个活动文档，跟您的业务的发展，并会定期更新。Contents of a business plan商业计划书的内容A business plan has to be easy to understand. It has to contain facts and be serious, but it also has to arouse interest. A business plan may be more or less detailed depending on the particular business. Some points that are generally al
13、ways included are information about商业计划必须是易于理解。它包含事实和严重，但也有兴趣。商业计划书，可能更多或更少取决于特定的业务的详细。通常总是包含的一些要点是有关的信息the owner(s) of the company业主（）的公司experience and expertise经验和专业知识business concept经营理念product or service, including pricing产品或服务，包括定价market and customers市场和客户competitors竞争对手marketing strategy营销策略Su
14、ppliers供应商resource needs资源需求budgets and cashflow and profit forecasts预算和现金流和利润预测timetable and plan of activities时间表和计划的活动Own contribution自己的贡献Funding the start-up启动资金During the initial period before sales have got off the ground, you need starting capital. Most businesses need to be built up over se
15、veral years before they become profitable, and it is as well to be prepared for this from the outset. After that, the day-to-day operations in the business will be funded from sales revenue.初期销售过了地面之前, 您需要启动资金。大多数企业需要建立多年前他们成为有利可图的它也是从一开始就对此有所准备。之后，将从销售收入资助企业的日常运作。Own funds and hard work自己的资金和辛勤工作So it may be some time before you can take a fixed salary from your business. But the bills will continue to come in as usual. This is why it is important to get through the initial period without income. You can do so by using s
