《高级综合商务英语1-Unit-9-internet-彭青龙》由会员分享，可在线阅读，更多相关《高级综合商务英语1-Unit-9-internet-彭青龙（69页珍藏版）》请在金锄头文库上搜索。
1、Unit Nine Internet and Our Life 1 1 Lead in 2 Text A Internet and Our Life 3 Text B Has the Internet Brought us Together or Pulled us Apart 2 Lead in 3 Lead in Discussion 1 1 Imagine and describe the lifestyle of our future generations under the influence of the Internet 2 Which Internet search engi
2、ne do you like using Why 3 Do you have Microblog What are its benefits and harms 4 Lead in Discussion 1 reference 1 In the future most of human living activities can be accomplished at home Home entertainment system Online shopping Doing exercise at home Online reading Online food ordering Online ch
3、atting Working at home Any other 5 Lead in Discussion 1 reference 2 For the second question students may give their own answers but need to justify them A good search engine should pay attention to the following factors Size of data base Freshness of information Completeness of text Type of document
4、s offered Speed and consistency Effective display of key words Any other factors 6 Lead in Discussion 2 Discuss the implications of the following cartoons 1 7 2 Lead in Discussion 2 8 Lead in Discussion 3 What do you think of the following quotes about Internet Discuss them with your deskmate 1 On t
5、he Internet nobody knows you re a dog Peter Steiner 2 Internet absolute communication absolute isolation Paul Carvel 9 3 More connections to more devices means more vulnerabilities Marc Goodman 4 A 404 page is the feeling of a broken relationship Renny Gleeson Lead in Discussion 3 10 Read the follow
6、ing funny sayings about the Internet What do they suggest 1 You have successfully logged in Now press any key to log out 2 Helpdesk Sir you need to add 10GB space to your HD Customer Could you please tell where I can download that 3 Be nice to the nerds for all you know they might be the next Bill G
7、ates Lead in Discussion 4 11 Every coin has two sides Discuss the advantages and disadvantages of the following Internet functions Functions Advantages Disadvantages email searching blogging advertising shopping Lead in Discussion 4 12 Click the website to get more information about Internet and our
8、 life Do you agree to the author s opinions in this article Why or why not Lead in Million Dollar Homepage 13 Text A How Long Will Google s Magic Last 14 Structural Analysis Para Main Topics Para 1 17 Google s history of development the new challenges it is now confronted with and the internal probl
9、ems it has Para 18 27 New businesses Google is developing and the innovations the company is now initiating Para 11 18 The reasons Google undergoes constant reforms and innovations 15 Part I Questions about Part I Q1 What s the main idea of Part I Para 1 17 Google is a quirk company which always ini
10、tiates some unexpected plans for development But now it is confronted with two challenges The first involves placating regulators who fret that the company may be abusing its considerable power while the second is how to find new sources of growth 16 Q2 Why has Steve Ballmer the boss of Microsoft de
11、rided Google for being a One trick pony Because although Google has tried hard to expand its business to other fields it is still heavily dependent on search related advertising the seemingly only trick the company can rely on for its earnings Part I Questions about Part I 17 Q3 Will Google end up a
12、s Microsoft version two Probably Because its main business online searching will someday be replaced by other companies services such as Facebook and Apple both of which can provide information searching more conveniently than Google Part I Questions about Part I 18 Q4 What problems is the company n
13、ow facing internally The first problem is that the company has lost a number of star employees the second one is that as the company grows bigger and bigger decision making becomes increasingly difficult and the management becomes bureaucratic Part I Questions about Part I 19 Q5 In Para 16 the autho
14、r says there is the rise of the mobile web which looks as if it will form the cornerstone of Google s second act What does second act implicate here Google has been concentrating on PC online searching which is now challenged by Facebook and other companies but it may find a second chance of develop
15、ment from mobile phones as more and more people are now searching information on mobiles which is faster and more convenient Part I Questions about Part I 20 Steve Ballmer the boss of Google s arch rival Microsoft has derided the search company for being a one trick pony Line 7 Para 5 Steve Ballmer
16、is the boss of Microsoft Google s strong competitor and he has once mocked that Google has only one method for earning money online advertising no matter how hard it is trying with other ways Part I Sentence Interpretation 21 Admittedly Mr Rasmussen may still be sore that Google shuttered his project which flopped Line 6 Para 11 Undoubtedly Mr Rasmussen still hates Google as the latter terminated his project which led to his failure in work Part I Sentence Interpretation 22 splash out Para 3 to
