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1、牛津高中英语 模块四 高一下学期 AdvancewithEnglish Welcometotheunit 板块 教学设计 课件作者 唐敏芳 Unit 1 Advertising Unit1 课件描述 本堂课以听说为主 是整个单元的第一课时 是对整个单元的导入 应起到引导学生对本单元主题即广告业和广告产生情趣的作用 dvertising A Unit1 WelcometotheUnit Enjoysomebeautifulads Enjoysomebeautifulads Enjoysomebeautifulads Enjoysomebeautifulads Brainstorming 1 Wh
2、erecanwefindtheseads 2 Whydoyouliketheseads Onbillboards ontheInternet innewspapers Magazines onTV inleaflets orinbusesetc Theyarequiteinteresting creativeandwecangetsomeusefulinformationfromthem Observation ObservethefourpicturesonPage1 Trytodividethemintotwoparts AdsforsocialproblemsAdsforsales Ea
3、rthDay Say No todrugs OxlinAirlines Softshineshampoo Discussandspeak Readtheinstructionsandfocusonthefourposters Trytoanswerthesequestions Whatimage s canyouseeoneachposter Whatcanyoureadoneachposter Whatcanyoulearnfromeachposter Thisposterisacommercialadvertisement ItoffertheAirlineservice Ituses I
4、lovetoflywithOxlinAirlines Takingairlinesisafastwaytogettoanotherplace Inthiswaycanmuchoftimebesaved Poster1 Thisposterstrikesusalot Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnets Theyhavetobuildtheirnetsintheskybecauseallthetreeshavebeencutdown Itsendsusaseriouswarningandtellsusthatw
5、eshouldprotecttheenvironmentfromnowon Poster2 Takingdrugisharmfulbothtothepeoplewhotakedrugandtheirfamily Ifsomeonetakesdrugs hewillbecomeseriouslyill Thisposterisintendedtoeducatepeopleabouthealthandproblemsinsocietyandcallsonpeopletomakeananti drugscampaignanditalsotellusnottoignoretheproblemaroun
6、dus Poster3 Thisposteristargetingyoungpeopleespeciallygirls becausetheypaymoreattentiontotheirappearance Itusespersuasivewords Shinethatlastsfrodays successfullytopersuadeyoungpeopletobuythisshampoo Poster4 Moreadsforyoutodiscuss Protectwater Protectourselves Canyouthinkaboutagoodsloganforeachad NeverdeleteGreenKeepitForever Enjoyyourmusic EnjoyyourSony Cherishyourlife Taiwan China Shoescanfly Sodoyourdreams Homework 1 Lookformoreinterestingadsandshowthemtoyourclassmatesnexttime 2 MakegoodpreparationsforReadingpart
