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1、CD(苏州大学政治与公共管理学院,江苏苏州215123)K1 从进入壁垒角度探讨医院品牌建设的重要性,为医院实行品牌战略提供一些思路,并对进入壁垒的涵义、进入壁垒与医院品牌战略的关系以及医院实行品牌战略的意义进行分析。故医院的品牌战略对提高行业进入壁垒、保障人民身体健康和提高医院的经济效益都具有十分重要的意义。1oM 进入壁垒;医院品牌战略;消费者偏好;文化建设ms| R 197.3DSM A cI| 1004-4663(2007)08-0524-03BarriertoEntryand StrategyofHospital Brand. RuanJing TheChineseHealth Se
2、rviceManagementAbstractThis paper discussed the importance of building of hospital brand from the point of view of barrier to entry to supplysome ideas for hospital carrying out brand strategy.The paper also analyzed the meaning of barrier to entry, relationship between barrierto entry and hospital
3、brand strategy, and the significance of hospital carrying out brand strategy .Hospital brand strategy is helpful to ad-vancing barrier to entry, ensuring residents health status and improving hospital s economic benefit.AuthorsaddressSchool of Politics and Public Management, Suzhou University, Suzho
4、u, Jiangsu Province, P.R.China.Key-wordsBarrier to entry;Hospital brand strategy;Bias of consumer;Culture buildinglg6?Z,SFWTO,6oGPBty*、Dv,?$sgG。B7bg,DAN6?p,C、S、?S5T5。Tm、Y,DH6rmrm,A|:B6rm7jrm,BHv,y?17?;MQDrm76rm9DJ。jg6/D,?rmY7/6rm,6$rmt。SD38D3p9F6),TA|D35,7sJv/。CDG,L|BA4,3|VCDs。1CdlCB1+,Yr。VV?、SyCS。C
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