PPT演讲组织及准备技巧.doc

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1、PPT演讲组织及准备技巧1. 从结果开始Before you evenopen up PowerPoint, sit down and really think about the day of your presentation. What is the real purpose of your talk? Why is it that you wereask to speak? What does the audience expect? In your opinion, what are the mostimportant parts of your topic for the audi

2、ence to take away from your, say,50-minute presentation? Remember, even if youve been asked to shareinformation, rarely is the mere transfer of information a satisfactoryobjective from the point of view of the audience. After all, the audience couldalways just read your book (or article, handout, et

3、c.) if information transferwere the only purpose of the meeting, seminar, or formal presentation.在您打开PowerPoint前,请坐下来认真想一想您演讲那天的情形。您演讲的真正目的是什么呢?为什么要求您发言?听众的期望又是什么呢?您认为,听众从您50分钟(比如说)的演讲中获得最重要的信息是什么?请记住,即使要求的是简单分享下信息,但在听众看来,纯粹地传递信息并非令人满意。毕竟,如果会议、研讨会或正式演讲仅是为了信息传递的话,听众完全可以看一看您的书(文章、讲义等)就行了,(还要听您讲干嘛?)2.

4、Know your audience as well as possible2.尽量了解您的听众Before you begin to formulate the content of your presentation, you need to ask yourself manybasic questions with an eye to becoming the best possible presenter for that particular audience. At the very least, you need to answer the basic W questions.想

5、成为优秀的演讲人,您需要在制作演示稿之前问自己一些基本问题。至少您需要回答下面几个基本的“W问题”。 Who is the audience?What are their backgrounds? How much background information about your topic can you assumethey bring to the presentation?听众是谁?他们来自什么行业?您认为他们对您话题的背景知识了解多少?What is the purpose of the event? Is it toinspire? Are they looking for co

6、ncrete practical information? Do they want more concepts and theory rather than advice?演讲的目的是什么的?是否为了启发听众?他们是否需要详细而实用的信息?他们是否希望获得更多的概念和理论?而不是为了获得建议?Why were you asked to speak? What are their expectations of you?为什么要求您发言?他们对您的期望是什么?Where is it? Find out everything you canabout the location and logis

7、tics of the venue.场地在哪里?尽您所能找到场地的位置和会务人员。When is it? Do you have enough time toprepare? What time of the day? If there are other presenters, what is the order(always volunteer to go first or last, by the way). What day of the week? All of this matters.什么时候开始?您有足够的时间准备吗?演讲几点开始?如果有其他演讲者,顺序是如何安排的?(顺便提一

8、下,您应主动争当第一个或最后一个演讲者)那天是星期几?等等。3. Content,content, content3.内容为王No matter howgreat your delivery, or how professional and beautiful your supporting visuals,if your presentation is not based on solid content, you can not succeed. Dontget me wrong, I am not saying that great content alone will carry th

9、e day. Italmost never does. Great content is a necessary condition, but not a sufficientone. But your presentation preparation starts with solid content (appropriate for your audience) which you then build into a winning story that youll use toconnect with your audience.无论您的演讲技巧多棒,幻灯片做得多专业,多漂亮,如果您的演

10、讲稿缺乏实实在在的内容,那您照样不会取得成功。不要误会,我并不是说单凭好的内容就能获得成功。不是的。好的内容只是必要条件,而不是充分条件。您应该以实实在在的内容(适合听众的)为出发点来准备演讲,再将这些内容有机串连成故事,娓娓向您的听众道来。A word of caution : Though I am emphasizing how important content is, Ialso am begging you to spare your audience a data dump. A data dump all too common unfortunately is when a p

11、resenter crams too much informationinto the talk without making the effort to make the information or dataapplicable to the members of the audience. A data dump also occurs when dataand information do not seem to build on the information that came earlier inthe presentation. Sometimes it almost seem

12、s that the presenter is either showing off, or more likely, is simply afraid that if he does not tell thewhole story by giving reams of data, the audience will not understand his message.警告:虽然我强调内容很重要,但我也恳请您不要把听众当成“话桶”。“话桶”不幸的是它普遍存在就是演讲人不下功夫准备适合听众的内容,但却向听众强行灌输大量信息。当演讲内容不是根据演讲之前的要求准备时,也会出现话桶的情况。有时候演讲

13、人似乎是在炫耀,或者可能担心如果不给出大量信息来讲述“整个故事”,听众就难以明白他的意思。Do not fall intothe trap of thinking that in order for your audience to understand anything,you must tell them everything. Which brings us to the idea of simplicity.不要陷入以下误区:为了让听众理解所有的内容,就必须告诉他们每一个细节。 4. Keep it simple Simple does notmean stupid. Frankly,

14、 thinking that the notion of simplifying is stupid is just plain, well, stupid. Simple can be hard for the presenter, but itwill be appreciated by the audience. Simplicity takes more forethought andplanning on your part because you have to think very hard about what to includeand what can be left ou

15、t. What is the essence of your message? This is theultimate question you need to ask yourself during the preparation of your presentation. Heres a simple exercise:简单并不意味着愚蠢。坦率地说,认为简单就是愚蠢恰恰是简单而“愚蠢的”。演讲人做到简单很难,但听众却喜欢。简单需要更多的构思和计划,因为您必须认真考虑哪些内容应该包含在您的演讲中,哪些内容可以被排除在外。您演讲的核心内容是什么?这是您在准备演讲时必须问自己的最终问题。下面是一

16、个简单的练习: EXERCISE: (1)_(2)_(3)_ 5. Outlining your content5.草拟内容 I suggest youstart your planning in analog mode. That is, rather than divingright into PowerPoint (or Keynote), the best presenters often scratch out theirideas and objectives with a pen and paper. Personally, I use a large whiteboardin my office to sketch out my ideas (when

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