《《英语 基础模块》下册 Unit 9 Advertisement.pptx》由会员分享，可在线阅读，更多相关《《英语 基础模块》下册 Unit 9 Advertisement.pptx（46页珍藏版）》请在金锄头文库上搜索。
1、 Unit9 英语基础模块 下册 Advertisement Advertisement Aims Advertisement Aims Procedures Advertisement Brainstorm theAdvertisement Quiz Whatisanadvertisementusedfor Quiz Howcanwemakeanadvertisement Quiz Wherecanwemakeanadvertisement Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservic
2、estothepublic bringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansof MI Xiaomi 小米国产自主品牌中的佼佼者 以全新营销模式和 为发烧而生 驰名 Sendingbrochures flyersormails showingpostersornewspaperads makeradio TVortheInternetcommercialsandsoon Advertisement FastReading Readthetextfast andthenanswerthefo
3、llowingquestions 1 Whatisanadusedfor tosendcommercialinformationaboutcommoditiesorservicestothepublic Brochurescancontainagreatdealofinformationifdesignedwell 2 Whatdobrochurescontain 3 Whydoweputadinnewspapers 4 WhodowemakeTVcommercials Becausemostadultsreadnewspapers soputtingadsinnewspapersisacom
4、monwayofadvertising TVcommercialsareusuallyveryexpensive ButitissaidthatadsonTVhaveagoodeffectbecauseTVisbecomingmoreandmorepopular Weallknowthatsomeadsgivefalseinformationtomisleadus Adscanmoreorlessmakeconsumerschangetheirattitudetowardsomeproductsorservices 5 Howabouttheadsaffection 6 Howcanadsmi
5、sleadus So itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads 7 Whatcanwedowhenwereadads Whatisanadvertisement Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic 广告 广告是用来向公众传递商品或服务信息的 广告 Whatisanadvertisement Advertisementsareusedtosendcommercialinform
6、ationaboutsomecommoditiesorservicestothepublic beusedto 表示 被用来做 beusedtodo 被用来做 注意同beusedtodoing的区别使用 e g 1 木材用来造课桌 Woodisusedtomakeintodesks 2 电脑可用来做很多事 Computerscanbeusedtodomanythings 广告 Whatisanadvertisement Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepubli
7、c IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 如果周六要举办一场时装秀 你喷了一条标语 周六在展览中心有时装秀 那就是一条广告 如果你把标语挂在大象背上 牵着它进城 那就是在做广告宣传 be
8、todo 近期即将按计划发生 将要做 e g 他们下个月即将结婚 Theyaretogetmarriednextmonth betodo 将要做 fashionshow 时装秀 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvert
9、isingpromotion Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures flyersormails showingpostersornewspaperads makingradio TVortheInternetcommercialsandsoon 广告就是通过分发小册子 传单或信函 展示海报或报纸广告 或以在电台 电视或网络做商业广告等形式 向潜在和现有消费者传递产品或服务有关信息 bymeansofdoing 通过
10、方式 借助 方法 bringsth totheattentionofsb 吸引某人对某事 物的注意 Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures flyersormails showingpostersornewspaperads makingradio TVortheInternetcommercialsandsoon andsoon 表示 等等 用于句尾 Brochurescancontainagreatdealofin
11、formationifdesignedwell Mailscanbesentdirectlytoselectedcustomers Mostadultsreadnewspapers soputtingadsinnewspapersisacommonwayofadvertising agreatdealof 大量的 许多的 小册子如果设计好的话 可以包含大量的信息 信函可以直接寄给选定的消费者 大多数成年人都读报 所以在报刊上登广告也是常见的一种广告方式 Posterscanbeverypowerfulinplaceswherethecustomersnoticethem Interesting
12、colorfuloneswillappearnewtopassers by Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads andmanypeoplestilllistentotheradio forexample whentheyareintaxiesorintheirowncars 海报放在消费者会注意到地方是很有效果的 好玩的彩色的海报会让路人觉得很新鲜 广播宣传的一个主要优势就是它们比电视广告便宜 而且很多人依旧在听广播 比如当他们在出租车或在自己的车里时 ofradioan
13、nouncementisthatthey that引出表语从句 forexample 例如 同义词forinstance Posterscanbeverypowerfulinplaceswherethecustomersnoticethem Interestingcolorfuloneswillappearnewtopassers by Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads andmanypeoplestilllistentotheradio forexample when
14、theyareintaxiesorintheirowncars TVcommercialsareusuallyveryexpensive ButitissaidthatadsonTVhaveagoodeffectbecauseTVisbecomingmoreandmorepopular Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices Advertisingplaysanimportantroleinthecommercialbusiness 电视商业广告通常都很贵 但据说电视广告都会起到
15、很好的效果 因为电视正越来越普及 Itissaidthat 据说 haveagoodeffect收到好效果moreandmore越来越 广告或多或少会改变消费者对产品和服务的态度 广告在商业领域中具有很重要的作用 TVcommercialsareusuallyveryexpensive ButitissaidthatadsonTVhaveagoodeffectbecauseTVisbecomingmoreandmorepopular Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices Adv
16、ertisingplaysanimportantroleinthecommercialbusiness makesb do 让某人做 使役动词后接原型 省略to的不定式 e g 他把妹妹弄哭了 Hemadehissistercry TVcommercialsareusuallyveryexpensive ButitissaidthatadsonTVhaveagoodeffectbecauseTVisbecomingmoreandmorepopular Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices Advertisingplaysanimportantroleinthecommercialbusiness playanimportantrolein在 有重要作用e g 朋友在我们的生活中有重要作用 Friendsplayanimportantroleinourlife TVcommercialsareusuallyveryexpensive Butitissaidthatadso
