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1、第一篇：教你写出高质量的英文自荐信 写出高质量的作品不是一项简单的工作，以下几方面正是你该注意的： when you begin to write, your mind may give you random, disjointed thoughts. your ideas probably wont come out logically or sequentially, but write them down as they appear, without worrying about order or logic. dont judge and evaluate, simply colle
2、ct them. later youll evaluate, sort, and organize them. at this stage you just want to get them down on paper, on tape, or on computer disk. it is easier for most people to write this way, because the creative part of your brain isnt very logical, and the logical part of your brain isnt very creativ
3、e. dont expect your mind to perform both functions at once (although some can). use the "card trick" to organize your thoughts sometimes it helps to put all your thoughts on individual index cards, exactly as they come to mind. later, you can sort the cards to get a finished product, elimi
4、nating cards that dont fit. this is also a beautiful way to write a magazine or journal article with very little stress-and very little "writers block," because nothing you write down has to be said perfectly or accurately. everything can be sharpened up later. your first goal is simply to
5、 collect your rough thoughts. once youve accomplished that, heres what to do next: 1. spend time on your letter. someone once said, "with part-time effort, you get part-time results." this is especially true in letter writing. you can expect to spend several hours, or even several days, on
6、 a letter. 2. write a draft, then let it cool off overnight. 3. rewrite if necessary. 4. use a strong close, like these: "after you have had a chance to review this letter, i will call you to get your reactions." "i will call your office next week to arrange a time when we might be ab
7、le to get together. if you have any questions before that, please call me at (555) 771-4357." 5. avoid weaker endings like these: "please call me at your earliest convenience." "i believe that a meeting could prove to be mutually profitable, and ask that, if you agree, you contac
8、t me so that we can arrange a convenient time." "thank you for your consideration. i am available for a personal interview at your earliest convenience and look forward to hearing from you." "in the next week or two when your schedule permits, lets meet and discuss my aspirations
9、 in more detail. please give me a call." "i look forward to your reply." 6. ask for opinions, advice, and feedback from friends, and from sales, marketing, and advertising experts. 7. mail a small sample to test your letter. this is important. a consultant friend once mailed 76,000 br
10、ochures at a cost of nearly $15,000, and only got three responses. what a shame! the material was poorly written, badly designed, and poorly tested. test your letters before you roll them out on a large scale. 8. if youre getting the kind of response you want, mail larger numbers. 9. enclose a respo
11、nse form to increase your response. 10. remail the same letter to the same people two or three times. repetition often helps. 11. dont mark letters "personal and confidential," unless theres a solid reason why they cant be opened by a secretary. if the letter is persuasive enough, it will
12、get through. give yourself time you cant expect to produce an exceptional document overnight. letter-writing is actually harder than resume-writing because youre starting with a clean slate. in resume-writing at least you have your background-which is definite-to work with. in letter writing, you st
13、art with nothing. letters can be about anything. thats why theyre so difficult. i once took a class called "how to market a book." the class focused on writing query letters to publishers to get a book contract. the course lasted six weeks and met for two hours each week. i spent several h
14、ours per week on homework-staying up all night several nights-and the end product was a one-page sales letter to publishers. lots of work for just one letter. i mailed the letter to about 30 publishers and got 13 responses. no one bought the book, but one publisher did offer to publish it for royalt
15、ies only (no advance), which i declined. that book was the forerunner of this one. writers often say, "i dont like writing, but i like having written." thats how many of us feel. writing can be hard work. dont take it lightly, and dont feel bad if you cant write a high-impact marketing let
16、ter in half an hour. neither can professional copywriters! writing is a profession, like rocket science. dont expect to learn or perfect it overnight. dont copy someone elses letter take these letters as samples and modify them to fit yourself, but dont copy them verbatim(逐字地). ive found that people who copy someo
