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1、此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译），无需调整复杂的格式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就一次的事！外文标题：Research on Cultural and Creative Product Design of Tourism Based on Regional CultureTaking Chengdu Culture in Sichuan as an Example外文作者：Rui-han ZHANG文献出处: 2018 2nd International Conference on Education Innovation and E
2、conomic Management (EIEM 2018) (如觉得年份太老，可改为近2年，毕竟很多毕业生都这样做)英文3113单词，19568字符(字符就是印刷符)，中文4648汉字。（如果字数多了，可自行删减，大多数学校都是要求选取外文的一部分内容进行翻译的。）Research on Cultural and Creative Product Design of Tourism Based on Regional CultureTaking Chengdu Culture in Sichuan as an ExampleKeywords: Chengdu culture, Cultura
3、l and creative products of tourism, Regional research, Visual elements.Abstract: The purpose of this paper is to study the cultural and creative products of tourism under the regional and cultural background of Chengdu. It discusses the historical form and development status of the cultural and crea
4、tive products of tourism of Chengdu, analyzes the artistic characteristics of its visual elements, and probes into the regional characteristics of the cultural and creative products of tourism under the Chengdu context from the perspective of regional culture, art design and semiotics.IntroductionRe
5、gional culture refers to the cultural connotation with regional characteristics within the regional scope of material and spiritual features, including the development patterns and social life styles of different periods, as well as the unique cultural and material heritage. 1 On the one hand, we ca
6、n make a large and comprehensive analysis from its historicity, uniqueness, permeability and inheritance starting from the research level of regional culture; on the other hand, we can also analyze the collective characteristics of cultural elements in the region, and obtain its remarkable character
7、istics. The analysis of the elements of cultural and creative products of tourism is package is contained. Cultural and creative products not only disseminate and improve classical culture, but also integrate and innovate the cultural resources rely on the unique regional background. The visual symb
8、ols presented by the cultural and creative products are the external expression of the local culture and the concept of the times, and are the embodiment of the concrete and visual regional culture.Diachronic Research: the Historical Form and Development Status of Tourism Products in Chengdu.Sichuan
9、, as a “land of abundance”, has rich tourism resources and cultural characteristics but slow development for a long time. Sichuan has put too much attention on the tourism routes and attached great importance to the natural experience while ignoring the diversified construction of cultural resources
10、, which leads to years of stagnation in tourism commodity research and development and serious homogenization. Previous surveys have shown that purchasing special commodities and ethnic specialties is a supplementary value requirement for tourists to complete a tour. 2 For a long time, people often
11、mistakenly integrate ordinary souvenirs, handicrafts, agricultural and sideline products into all tourist commodities, while daily necessities are seldom included, which leads to the appearance of original agricultural and sideline food stores and handicrafts stores in various natural scenic spots i
12、n Sichuan. Six tourist districts in the urban area, represented by Temple of Marquis-Jinli, Broad and Narrow Alley, Manjushri Square, Chunxi Road, Cottage of Du Fu, Jinsha Relics to Delicacy Garden, are also taking Sichuans characteristic catering service as their profit points. For example, some of
13、 them are consumer food & beverage served as on-site experience, snacks or workshops, hot pot restaurants, etc. The other part is to sell some portable food and beverage products, such as industrial production of bagged food (special yak beef, dried bean curd, flavor condiments with Sichuans special
14、ty), cakes, Sichuan tea and so on. The core of both the two categories of products is the typical catering culture of Sichuan. In some tourist areas, some stores will decorate their shops with special features and attract consumers at low prices. However, due to the influence of e-commerce platform,
15、 sales on the Internet and other factors in recent years, all kinds of agricultural and sideline food, special flavor are no longer confined to sale to physical stores. There are plenty of local specialties on the Internet platform, which leads to that the sales of tourist products are becoming incr
16、easingly low in Chengdu, Sichuan and even the whole country. When the trend of outbound travel is increasingly hot year by year, tourists in developed areas such as Europe are generally interested in purchasing life industrial products, including cosmetics, clothing, shoes, bags, electronic products, and so on. The changing trend of tourist consumption has also led to the loss of the original meaning of the local specialty. It is bound to lead to the tra
