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1、Unit Overview By studying this unit, you are expected to: learn the common types of company structure; describe a companys structure; know how to write an e-mail to introduce a new colleague.,Unit 2 Company Structure,Unit 2 Company Structure,Unit 2 Company Structure,Task 1,Task 2,In a company there
2、are various departments with different functions. Discuss with your classmates the specific function of each of the following departments.,Task 1,1,2,3,4,5,6,Unit 2 Company Structure,The Human Resources Department ( 人力资源部) is responsible for the management of a companys workforce, and oversees the p
3、ractices and policies that affect the organizations employees. It is responsible for the attraction, selection, training, assessment, and rewarding of employees; it oversees organizational leadership and culture, and ensures compliance with employment and labor laws.,Unit 2 Company Structure,The Cus
4、tomer Care Department (客户服务部), also called Customer Service Department, is to attract and retain customers. People in this department consult customers about their needs via e-mail, telephone or in person. They handle and resolve customer complaints, and conduct customer satisfaction surveys on a pa
5、rticular product or service.,Unit 2 Company Structure,The Marketing Department (市场部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers needs, keeping track of the t
6、rends of a particular field, and developing product promotion and advertising activities.,Unit 2 Company Structure,The Board of Directors (董事会) is very influential in a company. It decides the direction the company heads for and is directly accountable to the share holders. Each year the company wil
7、l hold an annual general meeting (A G M) at which the directors make a report to the shareholders on the performance of the company this year.,Unit 2 Company Structure,The Public Relations Department (公关系部) is responsible for giving a good Picture of the company to the public. It manages the public
8、relations strategy, takes care of the companys relationship with the mass media, and provides the public with necessary information so as to maintain a good relation with the public.,Unit 2 Company Structure,The Production Department (生产部) is to turn input (e.g. raw materials, labor, etc) into outpu
9、t (goods), and to insure that the goods meet the customers needs.,Unit 2 Company Structure,Unit 2 Company Structure,Task 2,The following are some common positions in most companies. Put them into Chinese.,1. CEO (Chief Executive Officer) 2. CFO (Chief Finance Officer) 3. Sales Director 4. Personnel
10、Manager 5. Public Relations Manager 6. Chief Accountant,首席执行官,首席财务官,销售总监,人事经理,公关经理,总会计师,Unit 2 Company Structure,Starting Point,Text,Understanding the Text,Activity 1,Dealing with Language,Focusing On Grammar,Setting,Activity 2,The HR Department is offering job orientation to the new employees. On t
11、he firstday, the employees get to learn about different types of company structure.,Setting:,Unit 2 Company Structure,Starting Point,Task 1,A companys choice of its structure is usually affected by many factors. The following are some. Can you add some more?,Unit 2 Company Structure,1. Business scal
12、ehow large the company is 2. Staff numberthe number of employees 3. Type of ownershipwho owns the company 4. Stage of developmenthow well is the company developed under certain structure 5. Type of businessthe particular field which the business specializes in. 6. Development strategyhow a company i
13、s going to position itself in the market in terms of the products or services it provides. 7. Target marketthe target customers needs. Changes in the target market may also cause changes in the companys structure.,For example, the structure of a company providing traveling services may differ a lot
14、from that of a big-brand restaurant.,For example, many fast developing companies tend to be small and flexible so that they can react to changes in the business environment quickly.,Unit 2 Company Structure,Company Structure,A company can be organized in many different ways, depending on its goals.
15、The structure of a company will determine the ways in which it operates and performs. Here are some of the most common types of company structures.,An Entrepreneurial Structure is most common in small companies. The company structure is totally centralized. This means that the leader, who is usually
16、 also the owner, makes all the key decisions. Communication between the leader and employees is via face-to-face conversations. It is particularly useful for new businesses as it enables the leader to control growth and development.,Unit 2 Company Structure,Unit 2 Company Structure,A Functional Structure is best suited to large companies so that costs can be kept low. Employees perform specialized tasks. For instance, activities re
