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1、Cognitive Dissonance Cognitive Dissonance Cognitive Dissonance attitudeattitude behavior behavior behavior behavior cognitivecognitive balance balance cognitivecognitive dissonance dissonance behavior behavior Problem:The effect of money on connitive change change change largelarge change change sma
2、ll small Procedure 1:Repeat Boring Task Procedure 2 Gruop 1 Standard Group 2 $ 1 Group 3 $ 20 Have a reviewHave a review Lie to a false Lie to a false subjects :subjects : Its an interesting taskIts an interesting task Contrary to their attitude :Contrary to their attitude : Its a boring taskIts a b
3、oring task Review Question 1.Were the tasks interesting and enjoyable? boring interesting 2.How much did you learn about your ability to perform such tasks? nothing a great deal learned -5-5 5 5 0 0 1010 Review Question 3.Do you believe the experiment and tasks were measuring anything important? no
4、scientific value great scientist value 4.Would you have any desires to participate in another similar experiment? dislike like 0 0 1010 -5-5 5 5 Result Discussion:A A A Attributing ttributing ttributing ttributing totototo Old attitute: Its a boring task !Old attitute: Its a boring task ! + + opposi
5、te behavior opposite behavior internal reasoninternal reasonexterior reasonexterior reason $ 20 $ 20 $ 1 $ 1 change old attitute to new change old attitute to new attitude: Its an interesting task!attitude: Its an interesting task! $ 1 $ 1 Conclusion Another Resesches Cognitive dissonanceCognitive d
6、issonance Change behaviorChange behavior Change cognitionChange cognition add new cognitionadd new cognition Another resesches Cognitive DissonanceCognitive Dissonance Smoking bring cancer!Smoking bring cancer! Stop smokingStop smoking Smoking will not Smoking will not bring cancerbring cancer Smoki
7、ng can Smoking can make me happaymake me happay Subjects:Subjects:Subjects:out-of-treatment out-of-treatment drug usersdrug users neverneverfrequentlyfrequentlysometimessometimes The frequency of illicit drugs and drivingThe frequency of illicit drugs and driving Once a week or moreOnce a week or mo
8、re1-201-20 0 0 1. 1. Taking_decreasesTaking_decreases driving skills. driving skills. 2 2. The chances of having an accident . The chances of having an accident are greater after taking_.are greater after taking_. Strongly agreeStrongly agree Strongly disagreeStrongly disagree heroinheroinmethadonem
9、ethadone stimulantsstimulantscannabiscannabis alcoholalcohol The ranking of drugs impair driving skillsThe ranking of drugs impair driving skills nevernever sometimessometimesfrequentlyfrequently heroinheroin methadonemethadone stimulantsstimulants cannabiscannabisalcoholalcohol alcoholalcoholmethadonemethadone alcoholalcohol heroinheroin methadonemethadone cannabiscannabisstimulantsstimulants The ranking of accident riskThe ranking of accident risk Thank you!Thank you!
