《商业计划书精品案例_-广州市中经石油化工有限公司商业计划书》由会员分享，可在线阅读，更多相关《商业计划书精品案例_-广州市中经石油化工有限公司商业计划书（18页珍藏版）》请在金锄头文库上搜索。
1、18 一、概要一、概要 . .本商业计划书的目的本商业计划书的目的 在美国证券市场直接融资 快速复制现有独特的商业模式，使公司成为全球独具特色的快速成长企业。 . .公司介绍公司介绍 广州市中经石油化工有限公司 （China Merchants Petroleum providing petroleum for vehicles; providing on-credit payment for gas-filling, information management and account settling services; providing bank account recharging
2、service for the credible customers with automobile; establishing the customized platform for POS of China Unionpay (a national organization, which is similar to Visa or Master) bank card. This platform serves the market surrounded Zhu River Delta, whichisradiatingtoGuangdongProvincetoday. Thisplatfo
3、rm established over 1000 contracted gas stations, and there are five cooperating banks which issued China Express Card of “Bank-China Merchants” successfully. There are 150,000 vehicles with China Express Card. Such operating mode with multifunctional integrated information platform is similar to Ct
4、rip and elong, but its trade span and integrating depth is better than Ctrip and elong. The business scope of China Merchants Petroleum and Chemicals Co. Lit (CMPC) also includes providing bunker supplier for the shipping arrived at ports, the service area includes all the ports along the China sea.
5、 The annual revenue of China Merchants Petroleum and Chemicals Co. Lit (CMPC) is more than 1 billion RMB. 1.4. Review of Trade and Market With the rapid development of economy, today, the demand in logistic market of China and modern logistic filed are entering a fast growing age. The total amount o
6、f logistic operation reaches 3800 billion RMB, with 18 annual growth of 30%. However, the corresponding facilities, logistic technique and equipment, network and information, logistic capital and management serving for logistic lag behind the development, and all the trades are segmented. All the tr
7、ades are devoted to establishing a maturerERP(EnterpriseResourcePlanning),buttheylackthe integrating, conforming and reutilizing of the supply chain of all trades. Conforming to the promise of WTO, Chinese government has developed oil product market in December, 2006 in full scale. Some foreign oil
8、companies are accelerating in the establishing logistic infrastructure, oil product selling network in China. Thus the domestic and overseas suppliers are appearing in Chinese market, and service becomes a critical factor in the gas-filling trade competition instead of price. Integrating financial a
9、nd information trade is important in competing for more terminal automobile customers. Gas-filling for vehicles is a very important content in transporting logistic supply chain management. The supply chain is crying for dynamic automobile control and cost control through integration gas-filling sup
10、ply chain. Like other countries, nowadays, the oil product suppliers in Chinese market can only provide IC gas-filling card for one brand oil, lacking network, information and bank financial services for other oil providers. All the banks are competed to issue bank cards, but due to the low consumin
11、g capacity of Unionpay POS card using area, the phenomenon of “excessive cards, insufficient money” appeared. The trade amount is low, while the bank card managing cost is high. “Car owners” are the ideal customers pursuing by the banks. The best integrating plan is promoting the bank car consuming
12、chain relying on the gas-filling supply 18 chain platform. Due to the requirement on utility and security of Unionpay POS card, the card-using environment is limited, and is losing the re-use of network information advantage. The crucial breakthrough of Unionpay POS platform is digging data, providi
13、ng special supply chain information for the gas stations, transporting logistic vehicles and banks through the Unionpay POS system software development. China Merchants Petroleum and Chemicals Co. Lit (CMPC) is the sole enterprise which provides supply chain in different trades like gas stations, ve
14、hicles, banks and Unionpay. This is an advanced operating mode even in the global market. 1.5. the Core Competition of the Company Providingsupplychainofdifferenttrades,“ChinaExpressCard multifunctional operation platform” received the state property right register authentication (the registered num
15、ber is 2005SR01889) and is protected by the law. Thus avoid easy imitation and competitors. Establishingthemonopolizedsupplychainnetwork,selectingand reorganizing the gas stations subjected to China Petroleum in the field of gas-filling, gas stations take being contracted suppliers as the standard o
16、f gaining high grade customers; among the automobile customers, they take using China Express Card as the standard of being accredited by both China Merchants Petroleum and Chemicals Co. Lit (CMPC) and banks. The brand advantages provide great driving force for China Merchants Petroleum and Chemicals Co. Lit (CMPC). Expansion Advantages The business mode can be easily self reproduced, and facilitates rapid expansion. Today, this mode is only operated in Zhu River Delta, other places su
