《浅析韩都衣舍电子商务应用（analysis of the application of e-commerce in han clothing house）》由会员分享，可在线阅读，更多相关《浅析韩都衣舍电子商务应用（analysis of the application of e-commerce in han clothing house）（10页珍藏版）》请在金锄头文库上搜索。
1、浅析韩都衣舍电子商务应用（Analysis of the application of e-commerce in Han clothing house）Analysis of the application of e-commerce in Han clothing houseAbstract Han clothing for Chinas well-known Internet fast fashion brand, apparel ranked first comprehensive popular clothing store, and the major South Korean
2、clothing manufacturers have cooperation, known as network myth. In the course of its development, Han Yue clothing house also had some shortcomings in its achievements. Based on the analysis of the problems existing in the application of e-commerce in Han clothing house, this paper puts forward the
3、corresponding countermeasures.keyword Han clothing house; e-commerce; online shop;First, the reasons for the establishment of e-commerce in Han clothing house and the current situation of its developmentThe reasons for the establishment of e-commerce in 1. Han clothing houses. Han clothing brand was
4、 founded in 2008, by the Shandong Han clothing clothing Limited company wholly owned operations, is Chinas well-known Internet fast fashion brand, is the founder of the Shandong Han clothing clothing Limited company general manager Zhao Yingguang.Zhao Yingguang was born in 1974 and graduated from th
5、e Korean Language Institute of Shandong University. He received a relatively good higher education. After graduating from college in 1997, with outstanding Korean communication ability, has become the Shandong international economic and technical cooperation in South Korea on behalf of the branch of
6、fice, working in South Korea for ten years, during which Zhao Yingguang of South Korea and the economic life of the local customs and practices are very familiar with, so he witnessed the South Korean e-commerce development to mature in the process, and has been greatly inspired, decided to put elec
7、tronic commerce positioning for their own future development direction, for the creation of Han clothing has laid a good foundation of society.In September 2007, Zhao Yingguang visited a well-known South Korean shop, the shop daily sales reached about 4000000 yuan, which makes Zhao Yingguang deeply
8、shocked, let him see the hope of success and find a career goal, and resigned from the original work, selection of apparel products as the start of e-commerce business on the road.The present situation of e-commerce development in 2. Korean clothing homes. Zhao Yingguangs success is inevitable, and
9、hard work and perseverance are powerful weapons for him to succeed. In 2008, the annual net sales reached 1 million 700 thousand yuan, with sales exceeding 300 million in 2011, and sales expected to reach 600 million in 2012. In 2010, Han clothing in Taobaos store has become the platform of apparel
10、popularity comprehensive ranked first in the shop, as many as 2 million more members, Taobao is the seller to north of the Yangtze Rivers largest, is also the leader of Shandong e-commerce.Korean clothing care products are mainly in the Korean style, price 100 200 yuan, to operate the womens, mens a
11、nd childrens clothing, shoes, handbags and accessories, including womens products. Market positioning for the 1835 year old urban fashion crowd.Han clothing is now on average every day to update nearly 60 clothing, average daily visits of about 1 million, shipments close to 10 thousand single, 2012
12、plans to sell 600 million yuan of goods. Han clothing house has more than 1200 employees, and from the second half of 2011 will be recruited every week two, thirty people. In addition to the Taobao market, Tmall mall, Korean clothing house also entered the customers, customers, v+, pat Network, Jing
13、dong mall and other integrated e-commerce platform.Korean clothing house has set up a design center in South Korea branch, hire Korean designers and domestic designers work together in Korea, improve the supply chain of goods. Han clothing house has reached by purchasing to its own brand changes, th
14、e implementation of research, production and marketing of three - step chain model. In addition, the brand operation of the Korean clothing house has also improved the customer price list and turnover rate. Independent design and brand operation make Korean clothing house more and more specialized a
15、nd internationalized.Two, Han, clothing, homes, e-commerce applications exist problems1. line sales under the lack of. Han clothing sold mainly in the network, the lack of physical sales offline, the overall sales limitations. Although plans to carry out offline sales, but the delay has not been imp
16、lemented. Offline stores are like a skeleton that supports online sales and gives consumers a sense of reality,It is very important for online stores to increase the reputation and credibility of the brand. The credibility of the online store is the main reason for deciding whether or not the consumer will buy in this store. Many of the more powerful brand from offline sales moved to online sales, and achieved
