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1、广告标题更能吸引人（Advertising headlines are more attractive）How to make advertising headlines more attractiveLets start with advertising headlines1. question advertising title 2 bragging about advertising headlines3 persuasion advertisement title 4 metaphor advertisement title5 personification advertisement
2、 title 6 humor advertisement title7 clever use of idioms advertising headlines 8 repeat Advertising Headlines9 digital accurate advertising headline 10 pun advertising headline11 long history advertisement title 12 testimony advertisement title13 positioning noble advertising TITLE 14 suspense Adver
3、tising Headlines15 comparative advertising TITLE 16 emotional advertising headlines17 temptation Advertising HeadlinesDo health care products to the functional demands of advertising clearly have to do soft Wen, do soft, the key is the title, in a pile of advertising, strong soft soft Wen title dire
4、ctly determines the consumers interest in the reading, the title is like drilling crotch of the mice, you immediately reacted. The title is rotten mouth to you pay creditors - let you dont want to look at the second eye impulse. All in the information era, we know the title to read the contents of t
5、he decision, its a long habit of reading the newspaper.Lets say, is also a product of two constipation advertorial, a title is dont let the ass long in the toilet, another title is: please solve constipation with xx. Its undeniable that the first headline can grab more consumer groups.You might ask,
6、 how big is a good title and a bad title? Dont worry. Listen to me and Ill know how big it is.1, a good title = 7 bad headlinesWe compare the same word size and size of the two headlines, soft effect.Product: Propolis health care brand A and brand BMedia release: health care products column of globa
7、l times Shanghai EditionMedia circulation: 150 thousand copies (Shanghai)Media average circulation rate: 2 timesRelease time: April 26, 2003 (SARS period)Price: the same is 5000 yuanSize: 1000 words soft (1/4 banner size)The title of brand A: how do they sterilize?The title of brand B: propolis can
8、improve human immunityWell, our first headline was directly linked to the epidemic at that time. No doubt it can attract more consumer groups to read, the second title is not painful, not itch, people may see very little. Through nearly 8 years of advertising reading habits and reading psychology re
9、search found that: good title advertising reading rate is between 50% - 90%, rotten headlines advertising reading rate between 5% - 20%. The reading rate of general advertising headlines is between 20% and 50%.Suppose that the title reading rate of brand A is 70%, 70% x 150 thousand x 2 = 210 thousa
10、nd. In other words, the ad was read by 210 thousand people. Were assuming that the headline reading rate of brand B is 10%. In the same way, the ad was only read by 30 thousand people. At the same cost of 5000 yuan, the advertising effect is quite different. Another popular understanding, brand B 7
11、consecutive soft Wen advertising is worth the brand A once advertising effect. A brand 5000 block launch effect is equal to the brand B thirty-five thousand launch effect, a good title can make you save 30 thousand yuan immediately, this is a very difficult to imagine reality.2, consumers like to se
12、e what kind of title?What kind of soft Wen title can applaud the title? This combination of consumer psychology, only to understand consumer preferences, in order to attract the birth of reading the title, the author summarizes the psychology of consumer preferences of the two of the deposit, the ho
13、pe and the advertising creators and health care products companies jointly study.(1) fresh words and headlinesThe consumer is always Xixinyanjiu, if your title still in imitation of the set of things that melatonin, I advise you still dont waste money, whether the claim or persuasion, your title and
14、 text must be novel,The first one says that women are flowers, geniuses, and the second is talent, followed by 100 times later, there is no taste, and if you say women are oranges, it will arouse the curiosity of consumers.When choosing words, you should choose words which are rarely used or used by
15、 others, such as ambition, if you have a soft language title called give gifts, be ambitious. Im sure its better than gift giving. Here to emphasize the following words: best not to appear in the title of the article, health care products are: health, beauty and youth etc. these words every day tens
16、 of thousands of times, who will take the time to look at the same thing?(2) headlines related to consumer lifeThe consumer is the individual, not every consumer is concerned about national affairs, they are more concerned about their family interests, if the consumer at the time of reading is not holding curiosity, so the best way
