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1、 On the four-dimensional positioning of the citys image Abstract: The image of the city is a city of intangible assets, to build the citys image has become the world the development of urban planning and construction of one of the most important issue. Ganzhou city marketing should be based on the s
2、pecific circumstances of Ganzhou, in Jiangxi Province and City resources characteristics based on the analysis in an attempt to Ganzhou city image for the quality, quantity, to, shape of the four-dimensional positioning, to help the city of Ganzhou to find the exact path and marketing methods. Keywo
3、rds: Ganzhou, a citys image, positioning Citys image is that peoples views of the city, ideas and impressions of the composite, including two narrow and broad levels of generalized image of the city, mainly through visual recognition not only refers to the physical form of the city, that citys form
4、(a narrow image at the same time also covers the concept of identification and behavior recognition behavior and spirit of the city, that citys quality (function, quantity (size and to (industry. the citys image positioning is a citys overall image of the target point, and its essence the constructi
5、on of the urban image of the product direction and positioning of the city of urban image orientation from the citys functions and properties (mass, city size (the amount of urban industrial structure (to, especially from the history, culture and reflect the specific characteristics of the citys her
6、itage monuments and other image elements and resource conditions (shape, to fully reflect the image of the citys visual recognition, behavior recognition, and the concept of identifying three characteristics, follow the modern urban construction and development of general patterns and trends, focusi
7、ng on its overall features and characteristics and forward-looking. 1 Ganzhou city functions (quality orientation - the first industries to relocate to the Midwest City Citys image is a form of urban functions in the city on the external characteristics of performance, according to the image of urba
8、n functions to position the city is a major way. Function of the citys core task is to determine the citys main function, thus shaping the citys image of the brand. Industrial transfer is due to resource supply or demand conditions change, certain industries or regions from one country to another co
9、untry or regions economic behavior and processes. Industrial transfer is a business-led economic activities. Industrial transfer points for the international industrial transfer and regional industry transfer, the former refers to the transfer of industries from developed to developing countries, wh
10、ich refers to the developed regions to less developed areas of industrial transfer in recent years, as Chinas eastern coastal areas, particularly is long beads Min have entered the region in the late stages of industrialization, labor costs and land prices rising rapidly, in order to speed up indust
11、rial restructuring, promote industrial and technological upgrading, expansion and development of space, enhance the national and global competitive position, must work occupation of land resource-intensive and relatively large industrial projects to the central and western regions, while Ganzhou jus
12、t have to undertake coastal industrial gradient transfer of regional advantages and conditions located in Ganzhou in southern Jiangxi Province, east Fujian, Guangdong, south, west Hunan, exempted 18 counties (cities, districts and a state-level development zones, two provincial-level development zon
13、es, is to communicate the Yangtze River Delta, Pearl River Delta Economic Zone and Hercynian an important hub, is the gateway to central and western regions of the southeast coastal areas First stop, the Ministry of Commerce that thousands of businessmen West project bridgehead. as the first buildin
14、g industry to undertake the transfer highland, Ganzhou should strive to build the Hong Kong Industrial Park, Ganzhou Export Processing Zone, Ganzhou integrated logistics park, national science and technology Trade and export innovation base, a clear industrial orientation and direction of developmen
15、t, form a rational layout, features a clear division of labor, industry concentration, dislocation development, eco-friendly development pattern, the same time, should continue to accelerate the introduction of a series of preferential policies for industries to relocate, reduce business costs and c
16、reate competitive advantage, in order to achieve Ganzhou - the first industries to relocate to areas and industries to relocate to the Midwest City feature. 2 Ganzhou city size (the amount of positioning - Jiangxi, Guangdong, Fujian and Hunan provinces and metropolitan hub of regional centers City size is positioned according to certain criteria to determine the citys large, medium and small. Eco
