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1、笔试题（University） Question Forsimplicityssake,letssayweveconductedmarketresearchandfoundthatthere aretwotypesofpeopleoneachcampus,AandB.Historically,ourclienthasalsousedtwo typesofrecruitingmessagesinitsadvertising.Thefirst,calledSeetheWorld,getsone percentoftypeAstudentstoapply,butthreepercentoftypeB
2、students.Thesecond, calledPathwaytoLeadership,getsfivepercentofTypeAstudentstoapply,butonlytwo percentoftypeBstudents. ThechartbelowliststhebreakdownoftypesAandBstudentsatsomeofourmajor campuses,andthemessageourclientisusingoncampus. School%ofTypeAStudents%ofTypeBStudentsRecruitingMessageUsedonCampu
3、s University180%20%PathwaytoLeadership University248%52%SeetheWorld University370%30%PathwaytoLeadership University460%40%SeetheWorld Q6:Assumingtheresnodifferencebetweenthecostsofeachmessage,whatcanyoutellme fromthisinformation? School%ofTypeAStudents%ofTypeBStudentsRecruitingMessageUsedonCampus Un
4、iversity180%20%PathwaytoLeadership University248%52%SeetheWorld University370%30%PathwaytoLeadership University460%40%SeetheWorld A:Accordingtothesenumbers,theclientshouldusethePathwaytoLeadershipmessage acrossallfouruniversities.TheSeetheWorldmessageispreferableonlyifmorethan80% ofthestudentsatagiv
5、enuniversityareoftypeB. Anevenmoreinsightfulresponsewouldmentionthattheultimateanswerdependsonthecost ofeachmessage,whetherthecostincreasesdependingonthenumberofstudentsatthecampus, andhowinterestedweareinstudentsofTypeAvs.TypeB(e.g.,willonetypebemorelikely thantheothertogetanofferandtobesuccessfulonthejob).Onecouldimagineusingboth messagesonsomecampusesiftheadditionalcostwerejustifiedbytheresultingincreasein hires.
