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1、科尔尼笔试题目范文 对于本科生而言从薪水来讲最好的工作是进国际的投行或咨询公司案例面试必不可少我的一个好朋友同济01级本科毕业起步月薪一万有余就任职于国际顶尖的战略管理咨询公司但是钱不是这么好拿的从实习经历、简历筛选、pretalk、一轮又一轮的面试、案例面试到拿offer没有点实力是到不了的下面是一个对于undergraduate有点复杂的案例面试分析大家先看看感觉一下这个案例资料是我看了这么多觉得最好一个的学习资料了来之不易啊希望学弟学妹们对自己提出更高一点的要求不要觉得没事做耽误了大学最好的机会算是学姐我一点衷心的建议吧也希望材料人的就业路能越来越宽阔：）P.S.英语表达一定要好不出意外
2、的话所有的面试和案例都是英文的（可能很多人没接触过案例我稍微标注下希望有帮助：）Casesetup(factsofferedbyinterviewer):qYourclientisamanufacturerofbicyclesqTheyhavebeeninbusinessfor25yearsqTheymanufacturerandsellthreecategoriesofbicycles:Oslash;Racingbikes:Highend,highperformancebikesforsophisticatedcyclistsOslash;Mainstreambikes:Durable,bu
3、tnotoverlyplicatedbikesforeverydayridersOslash;Childrensbikes:Smaller,simplerversionsoftheirmainstreambikesforchildrenqProfitsatyourclienthavedecreasedoverthepastfiveyearsQuestion:qWhatisdrivingthedeclineinoverallprofits?qWhatremendationsmightcorrectthesituation?（以上这些是面试官给你的相关商业信息和问你的问题一般只需解决第一问即什么导
4、致了利润下滑如果找出适当的改进意见当然是加分项回答第二问是对MBA的要求）Suggestedsolutions:Thefirstquestionistodeterminewhathascausedoverallprofitstodecrease.Toacplishthisthecandidatemustfirstunderstandwhathastranspiredineachofthethreeproductcategoriesoverthepastfiveyearsduringwhichprofitabilityhasslipped.Thefollowingarequestionsanda
5、nswersthatwouldbeprovidedinaninterviewscenario.（案例分析需要你在潜意识里适当运用商业模型这里面就融入了costprofitand4Pframework.提醒一下以下的问题是你要问面试官他来回答的你借助面试官的回答用合理的逻辑来分析和回答他最初的问题当然面试者的问题无定式一下给出的只是个参考的例子）qWhataretheclientsmarginsforabicycleineachofthethreesegments?Racing:Cost=$600/unit,Profit=$300/unit33%Mainstream:Cost=$250/unit
6、,Profit=$75/unit23%Childrens:Cost=$200/unit,Profit=$50/unit20%qWhathashappenedtothemarketsizeofeachofthethreesegmentsoverthepastfiveyears?Racing:Hasremainedconstantatitspresentsizeof$300MMMainstream:Hasincreasedat2%growthrateperyeartoitspresentsizeof$1.0BChildrens:Hasincreasedat3%growthrateperyearto
7、itspresentsizeof$400MMqWhathashappenedtoourclientsmarketshareineachofthesesegments?Racing:Marketsharehasdecreasedfrom60%to30%Mainstream:Marketsharehasincreasedfrom0%to5%Childrens:Marketsharehasincreasedfrom0%to3%qWhoaretheclientsmajorpetitorsineachmarketsegment?Whathashappenedtotheirmarketshareineac
8、hsegmentoverthepastfiveyears?Racing:Thereisonemainpetitorandahostofsmallfirms.Yourmainpetitorhasincreasedmarketsharefrom30%to50%Mainstream:Thereexistmany,largepetitors,noneofwhichholdsmorethan10%ofthemarketChildrens:Asinthemainstreamsegment,therearemanypetitors,nonewithmorethan10%ofthemarketTheabove
9、informationprovidesenoughinformationtoputtogetherapictureofwhyprofitshavedecreasedoverthepastfiveyears:Yourclient,withamandingpositioninaflatmarketsegment(racing),expandedintonewsegments(mainstreamandchildrens).Asthisoccurred,marketsharedecreaseddramaticallyinthemostlucrativesegment(racing),creating
10、anunfavorablemix.Theextenttowhichprofitshavedecreasedcanbededucedfromsomequickmath:profitshaveslippedfrom$60MMfiveyearsago(=60%x$300MMx33%racingmargin)to$44MMtoday(=(30%x$300MMx33%racingmargin)+(5%x$1Bx23%mainstreammargin)+(3%x$400MMx20%childrensmargin).Thedramaticdecreaseinmarketshareintheracingseg
11、mentisatthispointstillunexplained.Questionsthatwouldhelpformulateanexplanationinclude:qHavetherebeenanymajorchangesinproductqualityinyourclientsracingproduct?Orinitsmainpetitorsracingproduct?NoqHavetherebeenanymajorpricechangesinyourclientsracingproduct?Orinitsmainpetitorsracingproduct?NoqHavethereb
12、eenanymajorchangesindistributionoutletsforyourclientsracingproduct?Orforitsmainpetitorsracingproduct?Yes.Previouslyyourclientanditsmainpetitorintheracingsegmentsoldexclusivelythroughsmall,specialtydealers.Thisremainsunchangedforthepetition.Yourclient,however,begantosellitsracingbikesthroughmassdistr
13、ibutorsanddiscountstores(thedistributionoutletsformainstreamandchildrensbikes)asitenteredthemainstreamandchildrenssegment.qHowdothemassdistributorsanddiscountstorespricetheracingbikesrelativetothespecialtystores?Pricesatthesestorestendtobe15to20%less. 对于本科生而言从薪水来讲最好的工作是进国际的投行或咨询公司案例面试必不可少我的一个好朋友同济01
14、级本科毕业起步月薪一万有余就任职于国际顶尖的战略管理咨询公司但是钱不是这么好拿的从实习经历、简历筛选、pretalk、一轮又一轮的面试、案例面试到拿offer没有点实力是到不了的下面是一个对于undergraduate有点复杂的案例面试分析大家先看看感觉一下这个案例资料是我看了这么多觉得最好一个的学习资料了来之不易啊希望学弟学妹们对自己提出更高一点的要求不要觉得没事做耽误了大学最好的机会算是学姐我一点衷心的建议吧也希望材料人的就业路能越来越宽阔：）P.S.英语表达一定要好不出意外的话所有的面试和案例都是英文的（可能很多人没接触过案例我稍微标注下希望有帮助：）Casesetup(factsoff
15、eredbyinterviewer):qYourclientisamanufacturerofbicyclesqTheyhavebeeninbusinessfor25yearsqTheymanufacturerandsellthreecategoriesofbicycles:Oslash;Racingbikes:Highend,highperformancebikesforsophisticatedcyclistsOslash;Mainstreambikes:Durable,butnotoverlyplicatedbikesforeverydayridersOslash;Childrensbi
16、kes:Smaller,simplerversionsoftheirmainstreambikesforchildrenqProfitsatyourclienthavedecreasedoverthepastfiveyearsQuestion:qWhatisdrivingthedeclineinoverallprofits?qWhatremendationsmightcorrectthesituation?（以上这些是面试官给你的相关商业信息和问你的问题一般只需解决第一问即什么导致了利润下滑如果找出适当的改进意见当然是加分项回答第二问是对MBA的要求）Suggestedsolutions:Thefirstquestionistodeterminewhathasca
