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1、商务务英语语 作者： 阮绩绩智 责任编辑：张琛 出版日期：2011年12月 IDPN: 308-2011-58 课件章数：12 Learning Objectives Understand the role and types of presentations; Understand what makes a good presentation; Organize and give an effective business presentation. Speaking Task Starting Up 1 Listening Task 2 3 Reading Task 5 Writing T
2、ask Follow-up Practice6 4 5 4 3 2 1 6 Contents The human voice can be powerfully persuasive or weakly ineffective successful people understand the difference. 4.1 Starting Up 4.1.1 Work in pairs or small groups to list as many presentation tips as you can and give your reasons. For example: Presenta
3、tion Tips 1) Identify the purpose of your presentation. 2) Use easy-to-understand language applicable to the group you are presenting to. 3) Use the proper visual aids like PowerPoint. Presentation Tips 1) Know your subject matter and your objectives. 2) Know your audience 3) Write out your presenta
4、tion completely or at least a detailed outline. 4) Rehearse the presentation 5) Use the proper visual aids like PowerPoint. 6) Use easy-to-understand language applicable to the group you are presenting to. 7) Use your personal experiences to help illustrate your points. 8) Keep eye contact with the
5、group. 9) Gather feedback from your audience. 10) End your presentation with a Question and Answer session. Think of two more tips for a good presentation and explain why. 4.1.2 Discuss the following questions in pairs or small groups. 1) How do you define a presentation? 2) Why are business present
6、ations so important? 3) What are the main functions of presentations? 4) Do you get nervous giving presentations? Why? How do you deal with the nervousness? 5) In your opinion, what makes a good/bad presentation? What is a presentation? The object of a presentation is to transmit information and opi
7、nions to an audience in your own words, within a limited amount of time. A presentation is a form of communication with an audience. When you prepare for a presentation you must consider elements such as the situation for which the presentation is designed, the method that you will use, and the resp
8、onse that your audience will make. For example, situations might include sharing the results of your research in a class or seminar group, presenting an academic paper, or giving a report on recent activities to the board of your company. Presenter Reaction Audience Message Method Context Reaction P
9、resentation Quiz Question 1: What is the main purpose of a presentation? A) To tell a story to the audience. B) To communicate with the audience. C) To transmit a one-way message. Question 2: Which sentence correctly describes how to prepare for a presentation? A) If you have a script, you end up re
10、ading it in a monotone voice, so its better not to have one. B) Rehearse carefully. C) It is best to improvise to seem natural. Question 3: In a presentation, what is the best way to convince your audience? A) Using abstract explanations to expand the image of a concept. B) Presenting reliable facts
11、 and figures, etc. C) Including interesting stories. B B B Question 4: Which sentence describes the most important aspect of body language when giving a presentation? A) To avoid giving a frivolous impression, you should try to keep a straight face. B) You should stand straight, rather than move aro
12、und. C) When making eye contact with a listener, you should smile at that person. D) You should try to make eye contact with as many people as possible. Question 5: Which sentence correctly describes how you should rehearse for a presentation? A) You should do just one rehearsal, right before the ac
13、tual presentation. B) Rehearsals should be done alone, not in front of other people. C) You should practice your performance in an environment resembling the actual venue. Question 6: Which sentence correctly describes what you should do during Q&A sessions? A) Take memos while listening to question
14、s. B) Point out if a question is irrelevant. C) To avoid conflict, do not get too caught up in answering a question. D C A Question 7: Which of the following is an effective presentation technique? A) If you are under-prepared, you should apologize at the beginning of your presentation. B) In order
15、to give the impression that you are addressing the entire audience, you should try to look into the distance. C) Try to rely not only on technique but also on enthusiasm. Question 8: Performing a self evaluation after each of your presentations will help you to improve. A) True B) False C A 4.1.3 Di
16、scuss with your partner to work out the typical structure for a business presentation. Presentation Structure e.g. 1. Introduction or Opening Key Steps to an Effective Presentation General Guidelines 1. KNOW YOUR SUBJECT MATTER 2. KNOW YOUR AUDIENCE 3. DEVELOP A THEME 4. PREPARE YOUR SCRIPT THE OPENING THE BODY THE SUMMARY THE CLOSING 5. SELECT THE PROPER VISUAL AIDS 6. REHEARSE-REHEARSE-REHEARSE 7. PRESENTATION DAY 8. FOLLOW UP In this part you will listen to t
