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1、首席财务官杂志（CFO magazine）CFO magazinemain points1, professional financial personnel not only need to have financial wisdom, non financial personnel whether business or investment, or even just for a better life also needs to have the financial wisdom, need to think like a CFO.2, financial wisdom, like t
2、he fulcrum of the seesaw, balances the conflicting forces in the ceaseless movement, fits in the distribution of resources, and seeks development in balance.3, financial conservative should be positive, initiative is a life attitude, he let you encounter changes, early preparation, with financial kn
3、owledge and training of people generally can early premonition of the arrival of the crisis.4, a good process is the result of many intelligent people managing wisdom. Enterprise staff is always on the move, but the process to ensure the enterprises long period of stability, from the process perspec
4、tive, smart refers to master how to enter and returned to the skills and wisdom refers to both into the back in a nice hobble.5, finance is not the financial departments financial affairs, but everyones financial affairs. Attention to the outside world should be done through wide-angle lenses, not t
5、elescopes. This way you can see how your actions relate to the activities of people in other departments. A wise man doesnt need to know all the answers, but he needs to know who knows the answer.20 years of foreign financial management practices, making Zhong Wenqing accumulated deep financial wisd
6、om. Whether its the secret behind the financial statements, or the perception of risk and cost, the foreign talent has a deeper understanding.The traditional financial concept is being deconstructed and new financial management ideas are being constructed. Finance is no longer a matter of profession
7、al accountants. Finance has become the most common communication language in the business world. Zhong Wenqing explicitly proposed to reform the financial concept - the first objective is not financial accounting but communication.Volvo currently construction equipment company international business
8、 development vice president Zhong Wenqing, who served as Xerox Co, Eds Company, Pillsbury company (operating Hagendasi, Wanchai ferry and other brands) and century also served as the chief financial officer of the company, Valvo Ken built equipment product line and China chief financial officer. Zho
9、ng Wenqing, who has always invested in business, has accumulated deep financial wisdom in his 20 years of financial management practice.Behind the elastic numbersA financial statement is a quick way to get to know a companys operations, but sometimes its like an autobiographical novel written by a c
10、ompany that tells you what they want you to know. You cant rely on the financial statements to understand the business. If you simply rely on numbers, you can easily be misunderstood. In Zhong Wenqings view, financial figures are flexible, because the future is not measurable, and business is dynami
11、c.One of the core of modern management is quantitative management, which can not be quantified and can not be analyzed, and can not be managed without analysis. To quantify, you need to assume, estimate, and judge subjectively. In order to do so, international accounting standards had to legitimize
12、some of the common assumptions, which were accepted as acceptable or universal. Zhong Wenqing said, not only quantify historical difficulties, the status quo is always associated with the future impact of the enterprise, and the future is always based on the evaluation of the establishment of the si
13、de. For example, accruals and depreciation are two of the most common hypothetical tools. From the beginning of income, to the cost, to the cost, there are artificial grey areas in every link. All financial reports are based on a series of assumptions and estimates. Without these assumptions, financ
14、ial statements could not exist. The manipulation of financial figures is not a difficult task for a professional financial officer. Some companies are using legitimate financial principles to skillfully tune accounts and manage numbers in the sun. For example, the cost of classification from one pro
15、ject to another project, according to market changes, reasonably adjust inventory impairment, etc. At this point, most people tend to itch, especially when they happen to encounter various temptations or pressures. However, if the technique is used too frequently or too far, it seems that the spring
16、 will break out of the elastic limit one day, and then it will be difficult to recover.When Zhong Wenqing was just 30 years old, he served as finance director for Xerox china. One year, Xerox Chinas sales did not complete the plan, a difference of $10 million. But the net profit at the end of the year was over $100 thousand. Like a dancer dancing on the edge of the knife, I adjust the bill to the maximum extent perm
