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1、双赢领导力（Win-win leadership）training program:Class: 1 daysInsight ability(I) why enhance insight?;(two) how to improve the insight ability;A employment mechanism: (two mechanisms)1 entry mechanism: (four elements)2 exit mechanism: (four-star classification)B entry qualification;1 General Manager qualif
2、ications: (three)2 Marketing Manager Qualification: (two sessions) (including case)3 marketing qualification: (two breakthroughs)C criteria.1, judge the middle and senior managers of the three elements: (including case)2, the four files classification of managers judgment:(three) inductive words:Two
3、 ability to motivate(I) Why Promoting motivation?;(two) how to improve the ability of encouragement;A incentive policy; (two major policies)1 Special Administrative Region policy; (two)2 common prosperity policy. (joint stock cooperation)B salary incentive;1 directions of salary design for four midd
4、le and top managers;2, the two elements of management compensation design;3, the two stages of salary design for business personnel.C non salary incentive.1 when the employees are the most happy moment fun; (case)2, when the staff most sad moment of sorrow and sorrow; (case)3 empathy when employees
5、are critical and important.(three) inductive wordsThree ability to control(I) why enhance control capability?;(two) how to improve the driving ability;A assessment factors;1 basic elements: (five elements)2 key indicators: (three indicators)B assessment process;1, senior managers job assessment proc
6、ess (do three things)2, the basic management and front-line staff assessment process; (do three things)C result processing.1 use two tools;2, do good, keep people, release people.(1) do well to keep people; (keep the trilogy)(2) do good release. (releasing the trilogy)(three) inductive words.Four ab
7、ility to teach(a) why upgrading the faculty?;(two) how to improve the teaching ability; (three marketing models)A break marketing;(1) what is broken point marketing?;(two) why break point marketing?;(three) how to break the marketing point;A and an overview of the annual market division; (division o
8、f three level target market)B holds the punch and the decisive battle leads to the finalC step on the tempo and broaden the share by model. (creating three big markets)(four) inductive words.B cultural marketing;(A) why cultural marketing?;(B) how cultural marketing?The 1 themes underpinning the ric
9、h send; (in case theme)2, add a true sense of the story; (case highlights the theme)3 Introduction unique artistic concepts. (highlighting the subject by case)(C) inductive wordsC word of mouth marketing(A) why word of mouth marketing?;(B) how word of mouth marketing?;1 selected whe reputation chara
10、cters; (in the case of a prominent theme)2, set a different style of word-of-mouth activities; (case highlights the theme)3 do the convincing reputation homework. (highlighting the subject by case)(C) inductive words- the golden key -training objects:Chairman, President and general manager of enterp
11、risetraining objectives:training: fee negotiable (unit: RMB) information lecturer:Liu Youfa, Liu Youfabasic data:Domestic well-known practical marketing experts, team management experts; marketing nine founder; a number of consulting company chief expert; senior trainer and senior consultant.He has
12、worked as a professional manager qualification certificate, a planner qualification certificate and President training as the keynote speaker. He has served as a keynote speaker at more than 1000 entrepreneurs Summit; he has worked as a management consultant for many industry enterprises;He has serv
13、ed as a consultant at the interactive seminar on corporate leaders, and has extensive experience in professional training and management consulting.Excel in the field:A training direction: marketing training, team building training, leadership training.B planning direction: brand planning, marketing
14、 planning, promotion planning.C Consulting: marketing management consulting, operation management consulting, human resource consulting, business process consulting, enterprise culture consulting.Good managers take personalized training team, marketing team, sales team; develop guidance and good at
15、taking brand planning, marketing planning, marketing planning scheme; at large and medium-sized enterprises undertake formulation and guidance to achieve a specific goal management consulting case.service enterprise:Chinese the Great Wall aluminum, Shuanghui group, Venus beer group, American Dairy Group, Xinxiang electric group, Zhoukou electric group, Zhumadian electric power group, Huahuaniu group, horngjaan group,
