《全国硕士研究生入学统一测验英语一试题及解析》由会员分享，可在线阅读，更多相关《全国硕士研究生入学统一测验英语一试题及解析（10页珍藏版）》请在金锄头文库上搜索。
1、全国硕士研究生入学统一测验英语一试题及解析10 / 10 作者： 日期：1999年全国硕士研究生入学统一考试英语试题Section IStructure and VocabularyText 2In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to b
2、uy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product theyre looking for.Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. “Businesses need to feel they can tr
3、ust the pathway between them and the supplier,” says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the companys private intranet.Another major shift in the model
4、 for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to “pull” customers into sites. In the past year, however, software companies have developed tools that allow companies to “push” information directly out
5、to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers computer monitors. Subscribers can customize the information they want to receive an
6、d proceed directly to a companys Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks
7、highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. Thats a prospect that horrifies Net purists.But it is hardly inevitable that compani
8、es on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, A, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing
9、 power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.55.We learn from the beginning of the passage that Web business _.A has been striving to expand it
10、s marketB intended to follow a fanciful fashionC tried but in vain to control the market（A）D has been booming for one year or so56.Speaking of the online technology available for marketing, the author implies that _.A the technology is popular with many Web usersB businesses have faith in the reliab
11、ility of online transactionsC there is a radical change in strategy（C）D it is accessible limitedly to established partners57.In the view of Net purists, _.A there should be no marketing messages in online cultureB money making should be given priority to on the WebC the Web should be able to functio
12、n as the television set（D）D there should be no online commercial information without requests58.We learn from the last paragraph that _.A pushing information on the Web is essential to Internet commerceB interactivity, hospitality and security are important to online customersC leading companies beg
13、an to take the online plunge decades ago（B）D setting up shops in silicon is independent of the cost of computing powerText 3An invisible border divides those arguing for computers in the classroom on the behalf of students career prospects and those arguing for computers in the classroom for broader
14、 reasons of radical educational reform. Very few writers on the subject have explored this distinction - indeed, contradiction - which goes to the heart of what is wrong with the campaign to put computers in the classroom.An education that aims at getting a student a certain kind of job is a technic
15、al education, justified for reasons radically different from why education is universally required by law. It is not simply to raise everyones job prospects that all children are legally required to attend school into their teens. Rather, we have a certain conception of the American citizen, a character who is incomplete if he cannot competently assess how his livelihood and happiness are affected by things outside of himself. But this was not always the case; before it was legally required
